Local SEO

London is one of the most global cities in the world and is the home location for the headquarters of around 50% of the top FTSE listed companies in the UK. In addition to this, London is also home to over a fifth of the biggest companies in Europe. There is no end to the languages, histories, cultures, experiences and general hub of activity that is seen in the capital and there are millions of people calling London their home.

From a business point of view, it should therefore come as no surprise that building a business in the capital can end up making you or breaking you. On a positive note, if you are looking to found a business in the UK's capital city you will find anything and everything you could possibly need to aid your endeavours right on your doorstep, including whatever online marketing and SEO needs you may have. London is a hotbed of internet marketing activity and there are many companies offering London Search Engine Optimisation services.

Online marketing companies and opportunities are readily available and the only obstacle you may come across is how to go about choosing the right one for you. SEO is a service that many claim to do and indeed, many certainly can do but whether the SEO is up to the level that is required to run a successful business online is another matter entirely and many people may find themselves paying over the odds for a service that they see few tangible results for.

SEO, even in the capital, does not have to be expensive and packages can be tailored according to your business, your plans and your objectives and specifically, your objectives to target a local audience in London. Every company will have different aims and expectations of their online marketing activities and any reputable SEO company will be able to match your requirements to a suitable package as well as be able to explain why your business could benefit from what has been included. If you have a local shop and are looking to expand your business into neighbouring London boroughs or post code regions then you will have different objectives to a company operating solely online looking to target increasingly international customers. This idea of local search is just one aspect of Search Engine Optimisation to be considered when you come to put your SEO strategy into place as more and more Londoners turn to searching online instead of using local business directories.

SEO in London can help you maximise your online coverage in London and can cover optimisation of Google maps, local London listings and optimising your placement in London search engines. Google in particular has been focusing more and more on local search recently and optimising your site using London orientated SEO techniques will help your site's exposure to a London based audience. Local search is becoming increasingly mainstream, expanding from the US where it first took off, as companies employ SEO services to increase their exposure to a specific geographical area. Location is an important factor when it comes to searching and we will grasp that searching for "London florist" as opposed to "florist" will provide us with completely different results as the location ensures that our search results are mainly limited to companies that can viably provide the services we are looking for within our geographic area.

If you are looking to employ the services of a London SEO company, it is worth reading up on general services available, for example local search, so that you can compile a few questions to present to potential SEO companies. If you intend to implement an online marketing strategy for your business, make sure you are also clear about what you want from your online activity and pass this on to your chosen SEO company. Ensure you are satisfied with the answers you are getting and ask about the tangible results that you may be able to see at the end of the month, particularly if you contract an SEO company to provide ongoing services for you.

Search Engine Optimisation is not known to be an exact science and boundaries regularly change in line with the expansion and growth of the internet so make sure the company you are dealing with can show evidence of being on top of the latest developments in the field of SEO and most importantly, give you a positive impression of the work they can do for you and what you can expect from them.

Alana Burton, SEO Virgin

SEO Virgin is a boutique SEO Consultancy specialising in Search Engine Optimisation and general online marketing for small to medium businesses or new businesses in Spain and in London. Services include online marketing for locally based businesses, SEO Training, SEO website builds, Blog Development, Social Media Marketing, SEO Copywriting and related areas.

For completely ethical and cost-effective SEO services, and for information on how online marketing can help your business and website feel free to contact me via the website, find SEO Virgin on Facebook or Follow Me on Twitter.

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