In this article I'll explain the very general difference between SEO that really gets visitors to your website, and text book SEO that may get a lot of visitor to your site, but not as many as you could get. Learning the skills required for SEO is pretty much like learning to drive a car, the basics are, get in car, put seat belt on, adjust the rear vision mirror, start the car, back down the driveway.
Drive around the block, drive up the drive, park, turn key off, undo seat belt, get out of car...Easy peasy...And if that was all there was involved in driving many more people would have their drivers license. Right! Oh no, you might be saying, I paid $19.95 for an SEO book, and now I can do it all...in fact I hire my skills out, and get paid to do SEO.
Do you really think that someone that knows SEO would really put all the skills needed in a book that only cost $19.95?
1. For one thing, to explain all the techniques you require would take several books,
2. What SEO works for one site, is in my vast experience not what works for another site.
3. SEO books are most often written by someone wanting to sell something else like an SEO program, so they are geared towards selling.
4. I have edited several SEO books (17), and the job description is always, cut out anything that won't work for all websites. I have cut out whole chapters, several times, studd that is good SEO practice but doesn't work on a fishing website as compared to a site about fertility.
So your $19.95 SEO book will give you some general ideas, and now don't get me wrong, those general ideas, if done correctly may increase visitors from say 100 a month to say 1500 visitors a month. From 1 sale in 3 years to 10 sales a month and you may be happy with that.
However, it is possible that your site could get say 20,000 visitors a month and 133 sales...or how about 100,000 visitors and almost 700 sales a month. You won't learn those skills from a book. You may be a person like I am that tries things out, and over the years you may get that 700 sales a month.
But to fast track getting those sales you are better to have a good SEO consultant, that will look at your site specifically, and tell you what needs doing, in order to attract more visitors. Or of course you could hire a good SEO and get them to do the work for you, but if you have done some SEO already, then you are probably the type that would like more control.
Most of what you need to know is on the internet somewhere, finding the information is a massive job, and for every good SEO article online, there's 2 more that are a waste of time even reading, so there's a lot of sifting through the hay to find the seeds. Better to pay someone that knows, to tell you what to do, so you can spend your time doing SEO rather than thinking or learning about it.
Lynny Brown an SEO living in San Diego, she has a wealth of online business experience over the past 10 years. Working from home, as an SEO Consultant to small business owners, people that own, and know how to edit their own websites. Often website owners have built their own websites, and would like to learn skills in online marketing and search engine optimization (SEO). With so much mis-information on the internet now about SEO and website marketing, learning these skills can be very time consuming. Lynny carefully studies her consultant clients websites, and gives her clients hints and tips that pertain to just to their website. These clients always have the option of not doing what I suggest, or all of what I suggest; it is their website after all. Her consultant clients have had much success, which of course reflects well on her SEO skills.
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