Showing posts with label Advice. Show all posts
Showing posts with label Advice. Show all posts

Tuesday, 26 July 2011

Digital Marketing Attribution – Insights and Advice: SMN Webcast Wednesday

How does online display advertising impact search marketing performance? How do these marketing channels interact? On Wednesday, July 27, at 1 PM EDT, our sister site, Search Marketing Now presents a live webcast, “Digital Marketing Attribution: How Marketers and Agencies Convert Insight to Actions.” Madan Bharadwai of Visual IQ will present several insights, while Adam Gitlin and Seb Maitra will discuss how to turn those insights into action. The webcast is free and registration is open at Search Marketing Now. Thanks to Visual IQ for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: SMX & SMN Alerts

About The Author: Claire Schoen is director of Third Door Media's Search Marketing Now webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

SMX - Search Marketing Expo

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Sunday, 24 July 2011

Free SEO Advice


If you're interested in finding out more about Search Engine Optimisation, it's worth checking out the mountains of free SEO advice that are available on the Internet. Of course, you should always use your common sense in evaluating the veracity of the information that is given on the Internet, but there are lots of great places to find good honest free SEO advice.

Article Sites:

People place free SEO help advice on this type of site in order to build online credibility. These sites are searchable so type anything related to SEO and you'll find hundreds of pages of articles with varying degrees of helpfulness and accuracy. Some of the best sites such as EzineArticles and Googlebase have some great free SEO advice and ensure the quality of their own articles.

Social Media:

This category encompasses a huge range of sites and tools. From Blogs to Facebook, Squidoo to Second Life and Wikipedia to Twitter, all of these ways of disseminating information offer free SEO advice to anyone looking for it. With regard to Social Media, it's all about which your favourite is and most comfortable way of getting your SEO advice for free.

Consultants' Websites:

All SEO consultants are keen to raise their profile, build their online standing and develop a reputation for being the best in the business. If you find their help particularly useful, you might even get in touch with them, you never know, they could help you further.

Google Webmaster Help This is an incredibly useful resource created by Google, the masters of search engine technology themselves. Google represents over 80% of all searches made on the Internet, so they really know what they're talking about. They offer step by step assistance in how to best optimise your website, FAQs, links, downloads, tools, and great advice on how to stay out of trouble. They won't tell you how to be Number 1 on Google, but then again, no one can.

YouTube:

This is a great site that features literally hundreds of free SEO advice videos, many by amateurs, but lots by experienced SEO professionals and experts across the world. Technically this is a form of Social Media, but it's so helpful due to the often step-by-step videos posted on You Tube, it deserves a mention of its own.

When you start looking for free SEO advice, you'll soon see there's literally hundreds of thousands of sites dedicated to it. Most of it is from someone trying to sell you something, but some of it is genuinely free. You'll also immediately see that whilst some advice is uniformly trotted out, most of the details of effective SEO found on the Internet contradict each other. This can be a problem if you're relying on free SEO advice for the DIY approach.

Search Engine Optimisation can be a tricky business. If you wish to do your own SEO, it's best to make contact with a qualified SEO expert, who could help you out if things went wrong or advise you on the right steps to take.




Ben Norman is a UK Based SEO Specialist and Google Consultant who specialises in helping businesses to significantly improve their online visibility and offer Free SEO Advice.





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Searching For an Effective SEO Company - Some Sage Advice


So you are now ready to get serious about SEO, so you can get things hopping on your website with regards to traffic. You begin to look into hooking up with an SEO company but just like so many other businesses and services on the net, it's a crowded field and all of them claim to be the best.

Not the Time for Trial and Error

The last thing that you want to get involved in is playing "trial and error" with SEO companies. What you really need is a qualified SEO company to formulate a strategy and implement it. Get your SEO program going and get it going good.

Good SEO vs Great SEO

One thing that you should avoid is any SEO company that offers big results on the cheap. Real, effective SEO is just too encompassing for things to work that way. For instance, if you are new to the SEO game then most likely the content in your website will have to be revamped as part of your SEO campaign.

A Lot to Consider

Also, are you aware that there are over 100 different variables that Google takes into consideration when determining your placement in the search engines? So if an SEO company is going to just submit articles for you, you may want to move along and find an SEO company that can do more than that for you.

SEO and Web Design

If you haven't had your website designed yet then now is the time to start thinking about SEO. You will definitely want to use a web design company that has extensive knowledge about SEO. Trying to save a few bucks with a low budget web design company may mean that you will have to have all of your content rewritten when you do finally find a qualified SEO company.




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