Fraxel Laser the Gentle Way to Better Skin

The use of lasers in cosmetic medicine, especially in laser-assisted dermabrassion isn't new. They've quickly gained recognition for their effectiveness but until 2004 were also known for being quite painful and requiring a long recovery. The introduction of Fraxel laser, the first fractional laser, in 2004 changed that, as Fraxel laser - the gentlest cosmetic laser to date - addressed the question how to get blemish-free skin with NO downtime.

All skin resurfacing treatments work on the same principle: they inflict controlled damage to the skin which stimulates its natural healing mechanism and causes it to re-grow healthy and unblemished.

Older lasers utilized one solid laser beam which caused planned but nevertheless severe skin damage. Fraxel laser pioneered the use of many microscopic laser beams instead of a single, solid one. In lay terms: the solid beam laser gave the patient a feeling of being hit by a truck while a fractional laser is like being stung by a few bees. (Obviously the impact on the patient's body is very different and so is the recovery time). The revelation is that the results produced by a solid laser and a fractional laser are compatible; the main difference being less pain for the patient, faster recovery and in the case of Fraxel laser, in particular: NO downtime at all.

Fraxel laser is non-ablative but after several treatments produces benefits equal to those of ablative lasers without the risks, pain, and recovery time.

Here is what you need to know to appreciate the difference: full ablative lasers vaporize the top layer of skin - basically, destroy it - to stimulate the production of new, healthy skin.

The resulting injury is extensive and the recovery from it is painful and long. Non-ablative lasers - such as Fraxel laser - bypass the top layer of the skin and super-heat its deeper layers which stimulates the skin to increase its collagen and elastin production. There is no massive injury, as a matter fact most of the skin tissue remains undamaged after the treatment, and is therefore able to support the injured skin in faster and much less painful healing. After the treatment the skin's texture and tone improves and the skin becomes smoother and tauter.

What conditions can be addressed with Fraxel laser? Fraxel laser effectively corrects such problems as port-wine stains, sun damage, wrinkles, brown spots, surgical or chicken pox scars, melasma, stretch marks, and loss of skin's elasticity due to aging.

What areas can be treated by Fraxel laser? Since this particular laser is very precise it can be used on the face as well as neck, chest, dcolletage and hands.

How soon to expect improvement? The change in the skin's softness and texture is apparent almost immediately and results improve with time.

How many treatments are necessary for optimal results? Since Fraxel laser is gentler than other types of cosmetic laser, the treatment needs to be repeated 4-6 times (usually few weeks apart) to achieve the best possible outcome.

How does Fraxel laser work? By super-heating deeper layers of the skin it stimulates collagen and elastin production which regenerates the skin and restores its smoothness and elasticity. Unlike ablative lasers which improve the outer layer of the skin only, Fraxel which is non-ablative improves the texture and quality of the skin on a deeper level which produces powerful re-texturing and rejuvenating effect, not limited to the surface of the skin.

If your concern is getting rid of blemishes or scars, by working from the inside out Fraxel laser increases the rate of the skin's renewal: the blemished skin will gradually peel off and be replaced by a new and blemish-free skin.

If your focus is on rejuvenation: the body's natural production of collagen and elastin decreases with age causing skin to sag. That's why eliminating signs of aging isn't merely a matter of removing wrinkles but ensuring that the skin tissue beneath the skin's surface is rich in collagen and elastin which give the face youthful fullness and prevent skin from sagging. Fraxel laser is uniquely suited for rejuvenation because by penetrating into deeper levels of skin tissue it stimulates the body's natural production of collagen and elastin which re-texturize the skin from the inside out.

The usual length of a single treatment ranges from 30 to 40 minutes depending on the area being treated.

What to expect after the procedure? Usually, 3-4 days of slight swelling and 1 day of redness followed by a minor skin peeling: if you need to return to work immediately these can be easily camouflaged by makeup.

What are the potential risks of the procedure? When the treatment is performed by an experienced physician the risk of scarring or infection is extremely rare.

Fraxel laser isn't new; it already has an established track record which proves that Fraxel is as effective as other cosmetic lasers used in skin resurfacing procedures but while consistently achieving desired results, it is safer than many other laser technologies on the market today and by far the gentlest. It presents an excellent option for patients afraid of pain and those who can't afford to take weeks off from their busy lives to recuperate. In other words, Fraxel Laser is the Gentle Way to Better Skin; it the gentlest cosmetic laser.

Dr. Pejman Bahari is an osteopathic physician and surgeon who practices cosmetic medicine with emphasis on holistic patient care. Dr. Bahari is a member of the American Osteopathic Association, the American Board of Family Medicine and the American Board of Osteopathic Family Physicians.
Dr. Bahari's Affinity Cosmetic & Laser Center has been established in 2005. Affinity Cosmetic & Laser Center is located at 20829 Ventura Blvd. in Woodland Hills, CA; Phone: (818)887-2787.

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Better Mobile Linkbuilding In 5 Easy Steps

You may have read in SEOMoz a few years ago that link building is unnecessary for mobile rankings. When it comes to smartphone search engine results, data suggests otherwise.

When I took a random sample of 11 of the most popular mobile queries and examined the characteristics of the top 5 Google smartphone results for each query, the average domain authority (using SEOMoz metrics) for the first five positions was 83/100, and the first result (on average) had as many links pointing to the first listing as it did to listings 2 through 5.

Furthermore, there was only one site in the sample that ranked with fewer than 10 links, and three quarters of the total sample had more than 1,000 total links. As with desktop search, it appears linking and link building matters in mobile search.

Historically, conversations around mobile link building have been sparse, as mobile sites have been seen more as a link equity problem for brands, rather than as something that can help them gain links.

Performics, for example, recently compared mobile sites to print URLs, in that they both contribute to reduced link equity as a result of duplicate content. John Mueller of Google also recently recommended using the canonical tag on mobile sites that duplicate desktop content.

These recommendations are fine if all you’re doing with your mobile site is duplicating desktop content. However, brands that simply use their mobile site to reformat desktop content for mobile users are missing the point.

If you’re old enough to remember pre-bubble early Internet days, when some brands thought it was okay to put PDFs of your print brochures online and expect them to do as well in a digital context, you should know better.

Site owners want to link to content that is unique, innovative and unusual, and cutting-edge mobile sites can be just that. Break out of the mobile sites as duplicate content trap and follow these guidelines to possibly get more links to your mobile site than your desktop site.

If you’re going mobile, make sure your mobile strategy includes a mobile site, and not just apps. Apart from the many problems inherent with focusing on mobile apps as a way of gaining a mobile audience, mobile sites appear in search results for more queries, and link equity to the sites will ultimately benefit your domain, and not just the app stores you submit to.

Just having a mobile website is enough to get you additional links from certain sites that focus on mobile content. If you have a really good one, letting sites that cover mobile content know about it could get you listed in a top mobile sites story, such as this one that ran on Mashable last year.

If it’s exceptional, you could get an additional link from Time magazine or the Webby Awards. And if it’s maybe not exceptional but not outright embarrassing, you can get a link from WAP Review, Mobile Awesomeness, or one of the many mobile directories that have emerged with the mobile Web.

It’s worth noting that all of these links are only available to brands that have built mobile content, so if you haven’t yet, it’s not yet too late to start.

I recently looked at Staples’ mobile site, which is one of many sites that mobilizes its desktop content using a transcoder, rather than builds content specifically for mobile users. Because searchers often search using the same keywords, but with different frequencies, this is often a missed opportunity to address the mobile user experience of the mobile site.

For example, with Staples’ mobile site, it’s clear from the branded mobile queries found in the Google Keyword Tool that when it comes to Staples, searchers overwhelmingly care about finding information about their local Staples store.

Smart marketers would use this information to their advantage, and give the searcher not just a stripped down version of their desktop site, but also a mobile experience that highlights the locations they’re looking for and uses the unique properties of mobile to make a connection to the stores as soon as possible.

For example, instead of including a separate page adjacent to the home page with a store locator that requires the user to input his/her information, the home page could easily use the unique properties of mobile to find the user’s location based on GPS and display a map and contact information for the nearest Staples to the user.

It could also link to an optimized store page that would give local shoppers a list of products on sale at the local store with the option to buy and pick up in store. Perhaps Staples could even include mobile coupons to redeem in-store or time-sensitive deals that could be redeemed on the device at the nearest Staples.

These things would be of value to mobile users, and they would help brands get links to content that they can’t get just by transcoding their desktop site for mobile users.

I saw Alan Moore of SMLXL speak at a mobile conference a few years ago, and he told a story about a site in Japan that allowed mobile users to map the shortest path to their destination in a rainstorm that passed under as many awnings as possible.

There are apps now like Shazam that use the strengths of mobile phone and design around them, rather than taking something that was built for the desktop and making it mobile. Google recently announced that their mobile visual search technology is available in  desktop search, but it started as a mobile innovation that made desktop computer users want to try.

If one of the great truisms of SEO is “content is king”, why wouldn’t that apply to mobile content as well?

The best sites play to the strengths of mobile in their design, and compel users to share and link to them. What is it that you can provide your users that would be so useful to them while mobile that they are compelled to share, link to and write about it?

If you can’t answer that, it may be time to go back to the drawing board and provide something useful that doesn’t yet exist on your desktop site. Most modern browsers now have access to the gyroscope, camera and accelerometer. Use them to create something unique that mobile users will find invaluable, and the links will find you.

Yes, if you duplicate desktop content in a mobile format, the best practice today is to use CSS to reformat the content on a single URL or use canonical tags to redirect the mobile link equity.

However, if you just do that you’re missing out on a lot of mobile traffic and links, as I hope I’ve demonstrated in this article. Better to add canonical tags to transcoded desktop content, and build unique content for mobile users that will help you be found when they search.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Mobile Mondays | SEO - Search Engine Optimization | SEO: Duplicate Content | SEO: Mobile Search

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Why It's Better to Deal With SEO Resellers Than SEO Providers

The topic is a cause for never-ending debate. Some SEO experts say that SEO providers are always greater than SEO resellers because resellers are only borrowing the services of providers. Resellers have to do this to survive the industry and become successful.

However, as a regular business owner, I'd rather deal with an Reseller than directly talking to the service provider. Although in the context of SEO reselling, the end client has no idea on the SEO reseller's status as a middleman, I still prefer working with an intermediary to dealing with upper management. These are my reasons:

Resellers do everything to meet your needs and preferences.

Resellers will do everything to have your signature on a contract and to keep you on his roster of active clients as well. Companies who resell want to please you because they're targeting their providers' attention. A job well done means recognition from the boss.

SEO providers hire resellers because of their talent; they can convince and push people clients to believe in them.

Most SEO resellers are effective marketers. These resellers' innate ability in convincing people with their words is one good factor to somehow foresee how they could protect your business in the future. Resellers also help clients understand the basics and technicalities of SEO, even without the provider's presence. That, I believe, is a very good trait of a middleman. They can also effective at convincing the provider regarding your future concerns and requests as an end client.

Most SEO resellers can empathize with you.

Many high-ranking SEO providers today don't really have an understanding of regular business owners and common people. SEO resellers can empathize with you, and having a business partner who completely understands your business and its needs can make your business more successful.

They're not likely to leave you hanging in the middle of a project.

A company that resells needs their clients; after all, their jobs depend on their business with clients. This ensures that resellers will be with you every step of the project. A reseller of services will stick with you until the SEO project is completed or until your business' website achieves success.

They are willing to do everything to have their own SEO firms someday.

The SEO process is a partnership; collaboration among all parties is vital to success. However, financially speaking, this partnership presents a harsh reality. The SEO provider still gets the dime and the larger portion of the income. Although resellers have the right to determine campaign rates through White Label SEO programs, they know that they still owe their business to a higher entity, the SEO provider. That's why many SEO resellers are thrice as hardworking as an average businessperson. They want to rise above their middleman status and have their own SEO firm someday.

Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise as a professional writer. Endless Rise provides SEO services to SEO Resellers You can become an seo reseller today with no cost or obligation.

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