Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook

How do you measure the success of a social media site? One of several ways might be how “real world” celebrities gravitate to it. By that measure, Google+ still has a long way to go versus Twitter and Facebook, according to most followed lists.

Below is a side-by-side of the top ten most followed accounts on Google+, Twitter and Facebook (click on it to enlarge):

Right now, Google+ is dominated by tech celebrities. On Twitter, not a single tech celeb makes it into the top ten. On Facebook, real world celebrities get joined by popular companies and games.

The figures are drawn from Google+ Statistics, Twitaholic (TwitterCounter, which I often use, had a top list with rankings in the wrong order and people missing) and a page on Facebook about the most popular Facebook pages there.

It’s not clear how that Facebook page of stats is getting or maintaining its rankings, but some spot checks showed the numbers holding up. I went with Facebook pages rather than personal accounts, as I felt they corresponded best to Google+ and Twitter accounts for comparison purposes.

I wanted to look at each service and see how a top followed person on it performs on another social media site. However, that proved to be a troublesome, difficult task.

For one, it’s incredibly hard to tell if someone is “real” on any of these services. Is Lady Gaga (in the top lists of Twitter and Facebook) also on Google+? I find plenty of accounts pretending to be her, but there’s no way to know for certain. I’m pretty sure she’s not, at the moment.

Is this Leo Laporte on Facebook? No. That’s just a Wikipedia page that Facebook has turned into a Facebook page for Laporte, without his cooperation. Laporte does have a personal page, even though last year, he’d publicly closed that. I haven’t kept up on whether he reconsidered that decision, which might be the case.

Is this really Mark Zuckerberg’s “secret” account on Twitter? I’ve seen press accounts saying it is, but it also lacks the Twitter verified badge.

If we’re talking real world celebrities, actress Felicia Day is probably the closest thing in the Google+ most followed list. Her rise there seems similar to how she was a heavily followed person over at Twitter, in the days before it offered a suggested users list and before mainstream celebrities started widely participating on Twitter.

In particular, one mainstream celebrity turning point was when Oprah joined Twitter in 2009. That same year, we saw Ashton Kutcher become the first person on Twitter to have one million followers. He’s still in Twitter’s top ten most followed at 7.2 million people. But at Google+, he’s currently ranked 39th, with 28,370 followers.

Kutcher is currently gaining about 1,000 people per day on Google+, according to Google+ Statistics:

If that’s maintained, Kutcher will hit the 1 million mark in about three years.

Of course, the growth rate is likely to be much different, when Google+ opens up to more users. Other factors come into play. If Google creates a suggestion tool similar to Twitter’s, that might push certain people faster.

However people wind up in the most followed list, the big picture is that you’ve got two mature social networks — Twitter and Facebook — where top followers are much more reflective of “real world” celebrities and interests than Google+. I suspect that if Google+ grows and prospers, we’ll see a similar thing happen there.

The presence of mainstream celebrities in the most followed lists is arguably one barometer of social media health, though it’s not the only one.

Indeed, LinkedIn is an incredibly popular and well used social media site where the focus on real world celebrity involvement is pretty much nil. Perhaps Google+ might evolve into its own direction, like that.

Related Topics: Featured | Features: Analysis | Google: Google+ | Top News

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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SEO Strategies Followed by Indian SEO Companies

Understanding the expanse of positives to be gained from an online identity, today, many a businesses have accepted to the need of having a website. Irrespective of the size and specialty, they are gaining from a traffic flow that is active 24 hours and representing nations wide across the globe.

But this wide acceptability has its own aftereffects. The increasing fan following of internet has given rise to many a hundreds of websites that also have similar credentials to that of your business. So, how to make your site stay better seen and reached at?

Here comes the role of SEO or Search Engine Optimization specialists. They make your site better visible and finally lead business prospects to know about you better.

India the domicile of SEO experts

When quality of workmanship and cost of the service add-up to become two glowingly serious constraints, Indian SEO companies come across as the best choice to take aid from.

You can find many India-based SEO specialists who offer quality SEO services at affordable prices.

Most of the Indian SEO experts come with wholesome support and solutions. Be it with organic or paid search engine ranking - SEO expert companies in India ensure that the range of supports and services help their clients to comply to a diverse range of online promotional options. No wonder, to a global list of clients, Indian SEO specialists are the guiding force who show the way to better online brand promotion possibilities.

Here is the basic pathway followed by an Indian SEO company:

Understanding the strategy of business

SEO is an online promotion activity, which aims at traffic generation, web visibility and brand promotion. The activity involves numerous steps to get the desired results. In this phase, Indian SEO companies would try to understand the vision and goals of client companies and make their strategies accordingly.

Focusing on targeted keywords

Once service provider understands the entire SEO process, they research on keywords that will be optimized for promoting the concerned business online. To provide the most suitable and popular keywords, SEO companies use different tools and strategies to get desired results.

Web Designing:

SEO activities also include making changes in line to in the web pages of a website. In this phase, companies try to inter link HTML code validation with the navigation page.

Making Meta tags and Content:

For successful optimization process, companies make meta tags, description, meta tag keywords and content for the website.

Submissions in various directories:

SEO specialists submit the concerned website and content into different directories and article websites respectively. Link building activities are also done to promote a website.

Evidently, after getting in touch with an Indian specialist, the next step towards a successful web presence lies with finding the right SEO service provider in India that comes with pro-customer services and transparent professional policies in place.

Innovative SEO services garnered from years of prudent white hat practices, make you reach your customer better and stay put.

That's what Indian SEO service do in sum.

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Mark Zuckerberg & Top Google Execs Drop, By Choice, From Most Followed On Google+

The irony of Facebook CEO Mark Zuckerberg being the most followed person on Google+ is over. He’s disappeared from the top rankings, along with Google CEO Larry Page who was the second most followed and other Google execs. By choice, they’ve all gone stealth on follower counts, it seems.

Google+ allows you to show the number of people you follow in one or more of your “circles” to the world, if you chose. You can also show the number of people how follow you. Here’s an example of how it looks for Bradley Horowitz, the Google vice president who oversees Google Plus:

These counts are how sites like Google+ Statistics or Find People on Google+ create “most followed” lists for Google Plus. As of yesterday on Google+ Statistics, which updates regularly, Mark Zuckerberg topped the list, with nearly 140,000 followers. Today, he’s gone, replaced by Robert Scoble:

What happened? It appears that Zuckerberg, along with a number of Google executives, chose to go private over who follows them.

For example, Google CEO Larry Page was formerly ranked number two. Now, he’s also gone, with no one listed on his profile of who he’s following or being followed by:

Also gone is Sergey Brin, who was ranked number three. Google’s social chief Vic Gundotra was fourth, I believe. He’s gone, too. So is Google’s local chief Marissa Mayer.

Matt Cutts, not a Google executive but a prominent Googler who oversees web spam, was ranked eighth yesterday. He’s now gone.

To be clear, all of these people still have Google+ accounts. The Googlers are still fairly active publicly (Zuckerberg never was, at least in public). But en masse, a number of them suddenly decided to no longer show their follower counts. Whether this was after Zuckerberg dropped his count or before isn’t clear.

Why? No idea. If I learn more, I’ll update. I can think of some reason, however.

For one, it kind of looks bad to some if your own social network is just dominated by people from your own company. But “getting out of the way,” so to speak, removes an easy poke that anyone might want to make that Google+ is just about Google.

For another, Google+ continues to have new people coming in, especially “real” celebrities. Rapper and actor 50 Cent turned up yesterday, completely with a semi-official welcome (and no issues, apparently, with a stage name being considered a violation of Google’s no “fake name” rules).

Since Google+ remains invite only, and still has a relatively limited membership, there’s no way for celebrities to easily skyrocket up in the follower counts. It takes time for word to go around that they are in the service. There are also questions about if they are real or not (is that really Richard Branson who joined two days ago? Seems so, but who knows?).

When the Google execs get out of the way, the celebrities have a shot at rising higher on the lists that are being compiled.

Going stealth on follower counts also potentially sets the stage for an excuse that the “cool” or “modest” thing to do is not to show your count. Back to 50 Cent, who has nearly 5 million followers on Twitter, he’s not showing a count on Google Plus.

There’s no choice on Twitter. You have a follower count by default, for public accounts. But Google+ provides a choice. And if your count is low — or you’re concerned that celebs coming in might have low numbers — then having Google execs suddenly all decide to drop their counts gives those celebs a nice excuse to do the same.

Too much conspiracy? Maybe. It is odd that this just happened. But for whatever reason, potentially, it could introduce yet another dynamic into the social space, where it’s very easy for people to obsess over follower counts or have debates over “influence” and “amplification” and instead bring a bigger focus on following people based on quality or subject.

That could be an interesting and refreshing new world. The problem is, right now Google+ still makes it pretty hard to locate people. You can search by name, but you might not find people who are actually active on the service. Searching by subject has proven disappointing, when I’ve tried it.

Brands remain in limbo. As for celebrities, despite Google Profiles having a verification system that existed before Google+, that was lost after the launch. My understanding is that this is being checked on, so maybe it will return soon. That would be a big help.

Ironically, one of the ways I depended on knowing if a new celebrity on Google+ was real was looking to see if major Google execs were following them. Now that some are going stealth, that touchstone becomes less useful.

In somewhat related news, you can now hide your gender, should you so chose.

Postscript: Vic Gundotra and Marissa Mayer have now reopened their follower lists. There’s also discussion happening on a Google+ post I started here. In it, Ben Metcalfe comments that some Googlers were using a privacy feature not available to the general public that may have caused some profiles to lose their public follower status.

Related Topics: Features: Analysis | Google: Google+ | Top News

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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