DJ Laser Lights - A Guide to Choosing the Right Laser Lighting for You

Laser lighting has grown extremely popular over the last decade. With every major club & mobile DJ company starting to add them to their set-up. And why wouldn't they? It's a cheap way to add an extra "it" factor to any lighting set-up and take an average light show to the next level.

But with all the different lasers out there choosing the best one can be difficult. With colors including green, red, blue, purple, yellow, pink & white; models including single, dual, quads, animations and twinklers, how do you decide what's perfect for your set up? Not to mention power levels ranging from 5mW - 5000mW.

First we'll look at the color. What you have to look at first is the environment you're setting. Do you want a darker more intimate environment? Or do you want a vibrant club style environment. If you're looking for the more intimate darker environment, your reds & purples will be an excellent choice. With purple and red being naturally "darker" mood colors the room will be set for a different more underground experience then that of a vibrant exploding club lighting set-up. Not to say a main stream club set-up is a bad thing. By taking greens, blues & yellows, you can change the boring same old club experience and turn it in to something of a different caliber; something new, something exciting.

Of course to maximize your lighting show you can always go with a multi-color laser. Being able to dictate the colors will not only allow you to sync the lasers with the rest of the show but will allow the ultimate control over your shows. Change the entire mood of the show with a simple change of color.

Next up, we'll touch on some tips of how to decide the style of laser that will work best. Some may thing this is an easy decision as it's simply choosing single - quad outputs or add the addition of animation, but this choice can either make or break a laser show. The key thing to remember here is more isn't always better. Rooms can be absolutely killed with too many lasers flying around. Don't try and fill a small club with 10 quad lasers, you'll get nothing but overkill and irritation. If you are a laser enthusiast with a smaller area one way to fix this is to cycle the lasers, for one point in the night use darker lasers, another time period brighter more vibrant lasers; this can also be a way to build up the crowds energy throughout the night perfectly.

Lastly, we take a look at the extreme range of strengths of lasers available. Before thinking of upgrading to the highest power you have to think about questions similar to the style of the laser. The higher the power isn't always the best choice. If using controlling software whether DMX or ILDA a high power laser can be a great choice as you can safely project the laser above the crowd without contact, while still keeping the sought after classic prestige laser effect. This doesn't mean the lower powers don't have their own advantage. For crowd patterns, disco ball scanning and wall sketching the lower powers will definitely hold their own and you won't need to worry about an overwhelmed crowd.

Though not complete the guide above can help a first time laser purchaser think about a few things before choosing what best fits the job. When buying a laser you also have to remember that a laser in person can be pretty different from the videos taken. Most of the time in a good way, videos can never do the just of the crisp beams that a laser can demonstrate in person.

Laser lights are the lighting of the future. Though they may still be an unknown force to most people you can always step ahead of the game and turn what may be a moderate laser light show to the next level in entertainment and set yourself aside from the competition.

To keep up with the latest in DJ Laser technology, more tips on choosing the best set-up, and recorded HD footage & pictures of over 50 unique lasers we encourage you to visit our website for all your needs involving laser lights & evolving laser technology.

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The Process of Choosing and Using the Laser Comb

There are many companies and claims popping up in the market and on the internet today all touting the benefits of the laser comb to re-grow hair. Research is showing that low level laser therapy (LLLT) is definitely beneficial to the hair follicles as its laser beams stimulate blood circulation to promote rapid cell growth. This brings nourishment and oxygen back to dormant hair follicles so your hair begins to grow in a normal, healthy way.

The laser hair comb works at the cellular level with your body's own natural healing processes down to the level of the nerves and DNA. Use of this laser device can also correct the overabundance of a substance called DHT (dihydrotestosterone) triggered both by age, hormones and genetics that can begin to weaken hair on a follicular level, targeting the roots. This causes hair not to grow back after normal shedding.

Using the Laser Comb

Low level laser light (cool light from the red spectrum) emitted from the laser comb is applied to the scalp for twenty to thirty-minute sessions every other day. Each session involves moving the laser brush or comb in a pattern that covers the entire scalp in the twenty to thirty minutes. During this time, the user feels nothing other than the "teeth" of the laser hair comb as it passes through their hair and over their scalp. The true healing power of the laser treatment is in the controlled direction of the laser light to the parts of the body where and when they are needed. The best quality comb I have found contains 17 diode lasers, focused through clear conical shafts that are the "teeth" of the comb.

These supports keep the diodes a uniform distance from the scalp that allows for equal coverage on a curved head. Many manufacturers of less expensive types of laser brush or comb put a combination of lasers and LEDS (light emitting diodes) in their product (or only the LEDS) so that they may look the same, but they do not deliver the same results as a quality comb. The best part is that you can use the laser comb in the privacy of your own home. The best ones are battery operated, light weight hand held devices with no power cords to contend with.

Many people ask if using the laser comb more often would be beneficial. However, the manufacturer's recommendations follow FDA guidelines and should be adhered to closely. Another common question asks if the laser light penetrates through the thicker parts of the hair too. It does, and the proper movement of the laser device over the scalp ensures that all areas receive treatment. A quality laser comb uses the same safe LLLT as many dermatologists and doctors use in the clinical setting, and does not create heat or damage.

Your Choice of Laser Comb

Make sure you contact a reputable dealer and get the specifics on the number of lasers per comb, any money back guarantees, customer support, and their knowledge of their product. A valuable laser comb company should also be able to provide you with the information and sale of nutritional supplements directly correlated to hair and scalp health, and shampoos and conditioners that are sulfite free and cleanse gently while leaving no residue to clog the pores of your scalp.

A de-chlorinating water filter for your shower also helps with scalp health, and provides the best site possible for the laser comb to target. For a non-surgical, easy, all natural way to look and feel better about your hair and scalp health, investigate and choose a great product for you!

Carol is a freelance writer working in the healthcare industry for over 30 years. Her main interests are in promoting health care products that help men and women maintain their natural, youthful looks at any age. Her prime topic is the problem of hair loss, and strongly recommends the natural products available from Nutreve International Hair Therapy Systems.

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Great Tips For Choosing a Laser Brush

I don't know what else to say except that when I wake up tomorrow morning, I'll grab a cup of coffee, then my laser brush. Beautiful, thicker, shinier hair and a more confident ME will be the end result of using this new technology. The new hand held low light laser therapy (LLLT) brushes offer the same technology in a portable device as was previously available only in a salon or hair therapy clinic. It is not only affordable, but can be used in the comfort and privacy of your own home. The laser brush works for both men and women, and with many user testimonials, the results seen with this product are too impressive to ignore.

The Principle Behind Laser Brush Therapy

The results seen with the laser used in the laser brush are both encouraging and impressive. The brush uses low level laser light or cold lasers. There are no chemicals involved, just the power of low level laser light. The FDA has deemed LLLT devices as being non-threatening to health and having no known side affects. A laser brush or comb sends light waves to the skin on the scalp, increasing the blood flow and circulation in this area. Low level laser light is different from natural light in that it is one precise color (the red or cold portion of the visible color spectrum), it is coherent (it travels in a straight line), monochromatic (a single compressed wavelength), and polarized (it concentrates it's beam in a defined location or spot). These properties allow laser light to penetrate the surface of the skin with no heating effect, no damage to the skin and no known side effects. Rather, laser light directs bio stimulating light energy to the body's cells, which the cells then convert into chemical energy to promote healthy rejuvenation of hair. The new laser technology has been designed to promote hair growth and improve hair structure. Laser therapy is the only FDA approved therapy for hair restoration that is not a drug or medication. Its use reactivates hair growth by stimulating live, but weakened, follicles at the cellular level, and is best suited for somebody who's just started to experience hair thinning and hair loss. However, cases have been found where hair can be rejuvenated even in those of us experiencing hair loss for some period of time. Laser therapy works equally well for both men and women.

Using the Laser Brush

The laser brush's unique design enables it to channel light is energy in such a way that will nourish and revitalize your hair on the surface and at the follicle. You can use the hair laser brush any time any place. It is specifically designed to be used in your home, in a safe and private environment. The availability of laser hair therapy used to be limited to visits to advanced hair clinics, but now the latest battery operated, light weight hand held devices can now also be used on vacations or any time away from home as well. Use the brush slowly and evenly from the front to the back down to the neck covering all areas of the scalp for the time instructed by the manufacturer. Direct contact of the brush and the scalp is best. Simply brush your hair with the laser brush for a period of 15 minutes three times per week for great results. The directions that are included for using your brush are very straightforward and can be followed easily. The laser and light technology in this lightweight hand held device is the same technology used in hair salons worldwide to revitalize thicker, richer looking hair.

Associated Products for Use with the Laser Brush

Men and women who decide to invest in a laser brush should know how to get the most for their money. Dermatologists have now begun using a laser brush to restore hair growth to their clients losing their hair, and suggest a healthy lifestyle, nutritional supplements and proper scalp care to aid the process. They maintain that laser therapy can be effective, but the best strategy is to use a multi-therapy approach. There is now a variety of products to aid the laser brush that are available from a few reputable manufacturers of a complete hair care and re-growth system. Most products that are available today even come with some type of guarantee. By ordering online, you can save on many health and hair care products that come as a complete package along with the laser to help you stop your hair loss. These innovative health and hair loss products should be used in concert with the laser hair loss brush for maximum results. Many people see decreased hair growth because various products, such as hair gels and hair sprays, affect the hair root, causing the root to become clogged over time. The correct vitamins and scalp care products combine to give the best results.

Feel Great about Your Hair Again

The end result of using the laser brush is that the appearance of your hair will flourish and you will feel good about your hair again. The region of the scalp treated with this laser therapy system slowly produces shinier, healthier and more manageable hair as the laser brush harnesses the energizing and nourishing effects of laser phototherapy to make hair look healthy and vibrant. Of course, the changes encouraged by the laser therapy do not take place overnight, but with decades of clinical experience internationally, the results seen with the laser used in the laser brush are both encouraging and impressive.

Carol is a freelance writer working in the healthcare industry for over 30 years. Her main interests are in promoting health care products that help men and women maintain their natural, youthful looks at any age. Her prime topic is the problem of hair loss, and strongly recommends the natural products available from Nutreve International Hair Therapy Systems.

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Raleigh Laser Hair Removal Expert Provides Guidelines on Choosing a Laser for Hair Removal

Laser hair removal has come a long way since the first laser for hair removal received FDA clearance in the mid 1990's. Older generation lasers were slow, very painful and worked only on individuals with very dark hair and very light skin. Today, lasers can work on all skin colors and some lasers are even safe for treating tanned skinned.

When considering a hair removal laser treatment, consumers should ask the following questions:

1) Is this laser FDA approved for hair removal on my skin type and hair color?

There are several lasers for hair removal available. No one laser is ideal for every individual. Depending on your skin color and hair color, some lasers will be more effective than others.

The Ruby Laser:

This is the "original " hair removal laser. Its deep red color at 694nm is very well absorbed by the melanin pigment in hair, making it an excellent choice for fine and light hair. However, because melanin is present in the skin as well, the Ruby laser cannot be used on patients with skin that is not very light, including tanned skin. Because of this limitation, slow repetition rate, and relatively small spot size, Ruby lasers have become less popular for laser hair removal in recent years.

The Alexandrite Laser:

This laser produces reddish light. With its large (up to 18mm) spot size and high repetition rate, the Alexandrite laser is the fastest hair removal laser, and is suitable for rapid treatment of large body areas in patient with light to olive complexion. An entire back can be treated in less than 30 minutes.

The Diode Laser:

This laser, consists of a high power laser diode emitting infrared (invisible) light at ~800-808nm. The longer wavelength allows deep penetration into the skin and safety for darker skin types, but with less efficacy for lighter and finer hair.

The long pulse Nd:YAG:

This laser can be used on all skin types, including tanned skin. Large spot sizes and fast repetition rates allow large areas to be treated quickly. Disadvantages include more discomfort during treatment and less effective clearance for fine and light hairs than the other hair removal lasers.

IPL devices are not lasers, because they emit non-coherent light of many different wavelengths. However, because most of the light energy is in the shorter wavelengths, treatment of darker skin types is less effective than with the appropriate laser.

2) What is the spot size of the laser?

A larger spot size offers not only the advantage of faster treatment, but also additional safety and efficacy. As spot size increases, a lower percentage of the delivered light energy scatters outside of the treatment area, increasing the depth of pentration, and allowing a lower energy setting to be used for treatment.

3) What type of cooling system is the laser equipped with?

It is important that a laser have consistent cooling in order to ensure patient safety and comfort.

4) Is there a board-certified physician on site?

Although complications with new lasers for hair removal are rare, in the event of a complication, you need to know who will provide medical attention.

5) Are treatments sold in a package or one at a time?

Because every person will respond at a slightly different rate, and some individuals will require more treatments than others for complete clearance, most laser centers will offer individual sessions.

6) Are complimentary consultations and spot tests available? You should be able to meet the technician and experience a pulse or two before committing to a treatment.

Kile Law owns Blue Water Spa, http://www.bluewaterspa.com a plastic surgery medical spa and laser center with her husband, Dr. Michael Law. Blue Water Spa was voted one of the top four medical spas in America 2005 by American Spa Magazine. Kile was appointed to the 2005 advisory board of the Day Spa association. She is the winner of the 2004 ABBIES Award for best editorial feature in a spa publication and she was honored as humanitarian of the year in the Spa Industry 2005 by the Southern Spa Conference.

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What to Look For Before Choosing an SEO Company

For a website to be successful, one of the most important things it needs to have a lot of is traffic. Traffic basically just means the number of people who view your site. It is pretty obvious to figure out that the traffic you have coming into your site will ultimately determine the success of your site; the more traffic coming in, the more money there is to be made. However, it can sometimes prove to be quite tricky to get more traffic; complicated methods are sometimes needed to do this. This is when most people implement the aid of an SEO company to ultimately help improve traffic.

The basic goal of an SEO company is to help your website become as prominent as possible by implementing methods to help your site rank high among search engines, hence the elongated meaning of SEO; which is "Search Engine Optimization." SEO companies have grown quite a bit and are becoming more and more popular, which also means there are going to be SEO companies out there that are better than others. This is causing a lot of people to ask, "What should I look for before choosing an SEO company?"

The first and most obvious thing to look for is the use of white hat methods. While that is a general rule of thumb, there are actually quite a few companies (some legit, others not) that will implement black hat SEO methods rather than white hat methods. Black hat methods will work and increase your search engine ranking, but there is no telling as to how long these methods will work as they are more deceptive and go against search engine guidelines. Once a website is found by a search engine, which has been using black hat SEO methods, that website could potentially be banned. White hat SEO methods comply with all of the guidelines put forth by search engines and can rightfully get you in the search engine rankings.

No SEO company can guarantee a certain ranking within search engines, so it would most likely be a better idea to avoid SEO companies that guarantee a specific ranking. It could happen that an SEO company gets your website within a certain rank, but it is never guaranteed. That company may get your website within a specific rank with less popular search engines rather than the most popular ones. Also, be on the lookout for SEO companies that use the term "auto-submit." Basically what that means is that they will spam your website and nobody likes spam, so it would be a good idea to steer clear of that.

The most obvious thing to keep in mind (that also applies to most aspects in like) is the term, "You get what you pay for." This seems to be the case with SEO companies as well, if the company offers their SEO services at an extremely low price, then you probably should not expect too much in the way of results. SEO companies that charge a higher rate will usually produce better results; this does not mean you have to find the most expensive SEO company out there, just certainly not the cheapest one. If you keep that along with the rest of the previously stated information, then you should end up utilizing the services of an excellent SEO company.

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Guide to Choosing SEO Keywords

Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.

First, it is important to understand the importance of keyword selection and how to use your keywords on your website in order to enhance your marketing strategy.

Keyword research is one of the most basic steps in a good search engine optimization design and without it all SEO efforts will be wasted. Also, it is important to perform a thorough keyword research before you start placing keywords on your webpage.

SEO Keyword Research

Keyword Research is the process of identifying a list of keywords and then selecting those keywords that accurately reflect your products and services. It involves finding out which are the most popular terms searched by Internet users, how widely they are searched and how many and which other websites run on those keywords.

It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like "golf" or "golfing" because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like "golf" will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf tips, golf news, and so on. Typically a person who is looking out for a golf club will type in "golf club" and related terms instead of the single term "golf." So from this example it is evident that the best choice of keywords for you would be to use phrases like "golf club" instead of single and general keywords.

You can use keyword research tools (free and paid) that are available online in order to see what users are searching for. There are several such tools which contain data on search queries performed by users over a period of time. These tools will help you get an idea on the kind of terms that are searched for and also their frequency of search. Any keyword research tool will let you enter a word and show results on similar terms including variations, synonyms, misspellings, singulars, and plurals. Not only do these tools provide information on search volume but also show data on the advertiser competition for keywords.

Once keyword research is done and you have built your keyword list, these keywords can then be placed at appropriate places in your webpage content to achieve a high ranking in search engines. However, avoid placing too many on the same page as search engines consider this practice as keyword stuffing and may penalize your site for it.

SEO Keyword Tactics

Keyword Research will help you get the most popular, lucrative, and top SEO keywords which may be searched by thousands of users in a day. However, if there are several competitors for the keywords you have chosen, then it will be very difficult to beat those sites and get the top ranking in the search results. Conversely, if you choose keywords that are very specific or niche that no one searches on them, then top ranking for your site is wasted as there would be none to see it. The idea behind choosing the right SEO keywords is that they should help you achieve top ranking with reasonable efforts and budget. If your site fails to show on the first or second page of the search results then it would really not be worth the time and effort that would have gone in optimizing those keywords.

You will most often find that the best SEO keywords are already being used by a large number of competitors and these high volume keywords may be very tempting to use but may not always fetch you the ranking you desire. Therefore, the catch here is to fish out those keywords that have strong relevance to your website, high search volume, and relatively less competition because these keywords will be more rewarding than just high volume competitive keywords. It is quite possible to achieve a good search engine ranking while staying within your budget and with minimal effort using low volume less competitive SEO keywords when compared to high volume ones. To do this, you need to find out how tough it is to get a good ranking for a specific keyword and this can be done using keyword difficulty tools.

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization - On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.

SEO Traffic Spider is a professionally managed company specializing in the field of search engine optimization, link building and complete internet marketing solutions. We offer proven SEO solutions to all business types and sizes that aim to achieve top search engine rankings, better keyword positioning, increased back links to their website, improvement in Alexa ranking and above all a boost to high quality traffic.

Our SEO optimization is focused on complete on page and off page factors that are critical for achieving top search engine rankings and SEO traffic. Finding an SEO company that meets your budget requirements through customized optimizations and guidance through each phase of your project is no easy task especially when the time factor is limited. Our affordable SEO services with customized SEO packages are an ideal solution for all individuals, companies and entrepreneurs who are looking to increase website traffic while staying within the budget.

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Choosing the Quality SEO Firm For Quality SEO Services

SEO or search engine optimization is considered to be the best process of optimizing the content of the page with attractive keywords in order to increase the traffic on your website. The traffic visiting your website in this way is totally unpaid and is the result of your good writing work. There is another alternative to increase the traffic in which the advertiser is required paying the traffic on the basis of pay per click.

It is becoming very difficult to compete with your competitors in the search engines. The solution to this is to optimize the content of your page with less competitive keywords in the initial stage. You need to search for the niche which is profitable and has less competitive keywords. For further help, use the Keyword Suggestion Tool of Google in order to increase your keyword list.

You can look for SEO firm to optimize your page content. While choosing a quality SEO firm, there are some elements regarding the search engine rankings that should looked upon. The SEO firms should use white hat SEO on-page and off-page optimization tools and techniques. The white hat means that the firms make active use of SEO techniques and Google's algorithms.

The SEO services usually offered by the SEO firms regarding on-page SEO techniques are analysis of the targeted keywords, optimization of the internal website links or back links, title and description of the content, provide images relating to the content that are SEO friendly, Google XML sitemap and ensures proper JavaScript code.

Similarly, the SEO firms also provide off-page SEO techniques such as increase in the number of inbound links, relevant exchange links (reciprocal), one way inbound link to homepage, posting the articles to various blogs having keyword-oriented content, article submission to famous article directories, maintaining social networking in Twitter, LinkedIn, Facebook and many more. These firms should also maintain the reports of SEO analysis of the competitors of your choice so that you can check out your mistakes and progress in the right direction.

If the SEO firms are able to provide these services with accurate monthly reports, then they can be very helpful to make your website popular among your competitors. SEO marketing is an easy task and requires hard work with smartness. Therefore, first choose some of the SEO firms and compare each of them regarding their services as well as prices. Finally, select the one that best suits your work and personality.

WNHaven.com is trusted professional SEO Firm which endows customers with professional seo services like: search engine optimization, social bookmarking service, media promotion and complete link building solutions.

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Choosing SEO As Your Career

It is always a good thing to know about the profession you are going to opt for. There are some very good reasons for choosing SEO as a profession:

1. High demand for SEO services

With the increment in volume of websites and increase in income nowadays, it has become important to hire an SEO specialist to maintain the website and that also at reasonable rate. Therefore, the demand for SEO specialist is increasing day by day. 

2. A LOT of people have made a successful SEO career

If you will look at the list of the people who have achieved success in the SEO career, then you will find that the SEO profession is feasible. Some famous SEOs from high ranking companies are Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.

3. Search Engine Optimizers make Good Money!

One can practice the SEO profession while working as a solo practitioner. The SEO employees receive more compensations than the designers, marketers and developers. Their annual income is almost equal to $80k or even more than that. It is not uncommon. If you are working as a solo practitioner then you can earn more and in high strength. Most of the freelance sites have portions for SEO services and work and they pay about$50 per hour and it could be more than this even. It is very common nowadays. If you are ready and confident then just start your own business and if not then you can primarily work for the SEO job and learn and develop confidence and skills in you.

4. Only Web-Designing MAY NOT be enough

You can find many companies that are in search of a professional expert in both web designing and SEO optimization. It is known as turn key solutions. The fact is this the clients now want to hire a professional to make their site, should have the capability to enhance the site to become SEO friendly too. So if you are familiar with both the fields, then definitely you are a demanding and valuable professional for this position. 

Whereas, there are many other companies who are concentrating in making their sites SEO friendly so they demand people who are expert in SEO optimization only. They want to enhance their major strength.

5. Logical step ahead if you come from marketing or advertising

With the passage of time, web has modified the way companies use to work. With this result, it has become necessary for the marketers and developers and advertisers to have some knowledge about the SEO optimization if they really want to be at a higher position and want to achieve name and fame in their business field. Moreover, SEO is a good career option for the linguists too.

6. Lots of Learning

It is a big mistake for all those who think that the people who have a background in designing, developing and web administration will downgrade their skills if they move towards SEO. It is totally negative. If you are moving towards SEO then you will only increase your knowledge and upgrade your skills package.

7. SEO is already recognized as a career

Still you are not satisfied with the details about the SEO profession as a great career then look up for various exams and courses available in this term. Search for the pay scale and skills of a solo SEO practitioner. You will definitely get the answer..... 

For more information related to SEO and how it can help you in getting traffic, visit the SEO services website.

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Five Tips For Choosing an SEO Company

So you want to drive more traffic to your website, and the time has come to hire an SEO company to help you. How do you choose? And what is "SEO" anyway? SEO stands for "search engine optimization." Through a process of designing or re-designing websites, uploading content, and building in-bound links, SEO companies are experts in helping your site rank well with the major search engines.

Type "SEO company" into Google and you'll get well over 2 million results. So how do you choose the firm that's right for you? Here are some tips to help you find the best help in optimizing your company's website.

Ask Your Colleagues. Finding an SEO that's familiar with your industry can be a big plus for your company's website. Talk to colleagues in your professional or trade association. Find out which SEO company they hired, and whether they're happy with the results. If your colleagues haven't gone through website optimization, or if they're your competitors and don't want to share their SEO's with you, speaking with friends in other industries can also turn up the name of a good SEO company. Friends and colleagues can also tell you which firms in your market to stay away from.

Define Your Comfort Zone. Some business owners prefer to hire firms they can meet with face-to-face, while others are more comfortable with the global nature of the online marketplace. Ask yourself whether you'll be more comfortable with a local SEO company or not. If so, get local referrals and search online for SEO's in your own area.

Google Them. Let's face it. It's pretty easy to tell whether an SEO company knows its business or not. Try searching for "SEO company [your city]" or "SEO company [your industry]". Companies that show up near the top of your search are obviously doing something right. You can also use your Google search to keep an eye out for any scam companies out there. When people have problems with SEO's they often complain out loud and online, so you'll get wind of any issues with prospective firms.

Check Their Website. Once you have a list of recommended firms or firms in your region or industry, visit their websites. You'll learn a lot about their style of doing business from browsing their online offerings. How does their style match your own company's public image? Are they upfront about their approach to SEO? Do they offer good information that helps you educate yourself about the mechanics of optimization? Or do they offer outlandish guarantees of number one Google rankings and overnight success?

Get in Touch. Though it can be tedious, make sure you contact at least three or more SEO companies. You'll get a good idea of the range of quality and different approaches out there. Interview these prospects either in person, on the phone, or virtually. Make up a short list of questions to ask about their approach to SEO, Also be aware of their business practices during this process. Are they good about getting back to you? Do they seem interested in your industry? Do they offer straight answers to your questions or evasive ones? Some SEO's do rely on proprietary systems and won't be willing to tell you every detail of their approach, but you'll be able to sense of what kind of partner they'll be to work with during the optimization process. The more time you spend feeling out prospective companies' styles and personalities, the happier you'll be with whichever SEO company you choose.

Stephen L. Moss is a freelance writer [http://www.stephenlmoss.com/] focusing on commercial projects for clients around the world. He is based in Milwaukee, Wisconsin, USA.

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Choosing Your SEO - 5 Red Flags to Watch For

Finding the right Search Engine Optimization specialist for outsourcing can be a confusing process, especially if you're not already familiar with current SEO practices. A Google Search for "seo company" yields 1,720,000 results - so how do you separate the wheat from the chafe?

A high percentage of my current and past clients have been contacted, at one point or another, by unscrupulous "SEOs" or "local listing services," who offer #1 Search Engine rankings for the low, low cost of $199.95 per month (or thereabouts). Some of my clients paid these firms for their services, effectively throwing away X amount of dollars which could have been better spent elsewhere.

Google's Webmaster Help Central has a detailed entry about Search Engine Optimization, where they go over questions you should ask your prospective SEO. Highlights include:

* Do you offer any online marketing services or advice to complement your organic search business?

* What kind of results do you expect to see, and in what timeframe? How do you measure your success?

* What are your most important SEO techniques?

* How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While those are very important questions, what sort of answers should set your Spidey sense a-tingle?

#1. "We'll rank you #1 for your keywords within 20 days!"

If it were that easy, everyone would be doing it. Back in the real world, SEO is a labor-intensive process that requires a significant time investment - and even if you spend every waking moment for five years trying to improve a site's ranking, there's no guarantee it will ever make it to #1 for a highly competitive keyword. The fact of the matter is, SEOs don't have access to the algorithms that determine site ranking, and there is no way to exert direct control over a page's placement in the SERPs. Be very wary of any companies that guarantee rankings, as such a guarantee is unprofessional and unqualified.

More than likely, you'll end up entirely fleeced for the cash, or you'll have a website which ranks #1 for a search term which no one has ever used. Both give you an identical result: no Return On Investment (ROI).

#2. "Dear webmaster, I noticed that your website has very low rankings on 100 search engines!"

Unsolicited business to business emails are a staple of poor quality SEOs. By deceptively creating a sense of urgency, many uninformed webmasters fall prey to bogus companies. Not only can you potentially waste a lot of money on their non-existent services, but changes which they do make to your website can actually hurt its ranking.

Another common sales tactic these companies use is to scrape phone numbers off of small business pages. One of their sales reps then calls and often pretends to be interested in purchasing your product or service before they give you their sales pitch. You wouldn't trust a plumber who cold-called you with a hidden motive, why would you trust an SEO who does the same?

#3. "We'll submit your website to 8000 search engines a month!"

Remember that question about SEO techniques? If something like this is at the top of their list, approach with caution. 90.9% of Searches made in the month of August, 2008, were made through three providers: Google, Yahoo, and Microsoft. And guess what? If your pages are indexed on these three SEs, they're probably indexed on all the other ones, too.

I started work earlier this year with a client who was paying $500/month to an "SEO company" to perform monthly SE submissions. And that was it. No onpage optimization, no marketing, no analytics, just submissions. Needless to say, we stopped that right away.

#4. "Our SEO frim has been sucesfuly servicing the mettro area for 90 years!"

One of the first things you should do when considering an SEO is to look at their website. If their web copy is unprofessional, littered with poor spelling and generally unpersuasive, you shouldn't expect anything better for your own site.

For many SEOs (and other online service providers) their website is the first point of contact they have with potential clients. If it's screaming "no high school education!" at you, run away. Fast.

#5. "Yes, we offer linkbuilding services. Right after you link to us from your homepage!"

The SEO company you choose to employ should not require you to link to their pages at any point. It's their job to drive targeted traffic to you, not the other way around. Read any contract you're requested to sign very carefully, as some companies will sneak in extra stipulations which require a Footer link, etc.

Similarly, as the person signing the check, it's your choice whether or not you want your company included in an SEO's online portfolio. There are any number of reasons you may not want your competition to know who you've outsourced your SEO to, and your SEO must respect that.

Conclusion

I hope this has cleared up some misconceptions and that you're better equipped to find the right SEO for your business. Once you've come up with a list of potential companies you should do a little background checking on each of them. This can be as simple as typing their company (or spokesperson) name into Google. If the first result is their company homepage, and the rest of the results are from Ripoff Report and Complaints Board be very, very wary.

Nick Frantz, SEO Specialist

Los Angeles SEO [http://seocal.net]

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Tips for Choosing a SEO Company

Even if you have a good knowledge of SEO & you try hard to get a good ranking, your site doesn't do well. It is simply because your site needs to be optimized & maintained on a regular basis. It is a ongoing process which requires a lot of time. So, in this case, it is advisable to hire SEO services for your website.

There are many SEO companies but choosing a right SEO is the most important. Here are some of the main points that should be kept in mind while selecting SEO services.

Do they provide website analysis report - a good SEO company will provide you a complete analysis of your site regarding what all needs to be done. The hampering elements in reading & indexing of your pages can be in functionality, page design & its content.

Do they understand "traffic" and "qualified" traffic - if unqualified traffic is coming to your site due to irrelevant keywords, then it will not be productive for you. They need to work on relevant keywords.

Tools to determine keywords - what tools they use for searching keywords. What methodology they use for keyword analysis? There are suggestion tools provided by google adwords or they use basic tools.

Collecting back links - from where they get back links as back links are very important for good SEO working. They should have it from good sites only.

Cost structure - a good SEO company will give the costing after analyzing the work involved. High prices do not ensure high quality always. Prices should be consistent with the services provided by the company.

There could be some other factors too but the main thing is that if you're looking for long term SEO partners for your site, you should get some knowledge about it. SEO services enable your site to get maximum exposure within search engines and it means more prospective traffic to your site. A affordable SEO company will analyze the overall functionality of your site. Links are very important in website optimization. A good SEO company can also give an off-page optimization linking strategy. But a linking strategy is a long term process. So, now-a-days SEO packages do not include this.

A reputable SEO service will not give you a time limit. A reliable SEO company makes sure that certain optimization is a ongoing process and not a time bound. They would provide a regular maintenance and customer service. As technology is not static, it changes constantly. So, it needs proper updating.

You should avoid such SEO services that use spam advertising tactics. Spamming has long been recognized as an unethical practice in the world of advertising. A good SEO firm will make sure that its clients are not spammed with email about their services.

Your SEO services should not be secretive of their services. If it does something deceptive on your behalf, your site could be out from Google's indexing. And later you will be in trouble. So, getting familiar with some knowledge on search engine optimization will help you to choose a right search engine company for your website.

For more information about Search Engine Optimization, visit:: http://www.brickblue.co.uk

Pradeep Gupta (Author) is a Search Engine Optimization & Internet Marketing Expert fully devoted to Search engine optimization company UK, SEO services . If you are looking affordable SEO package , SEO partner or UK SEO consultant . Contact us any time. Ph: +91-9868140523, Email: brickblue@gmail.com

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How to Be Careful When Choosing a Professional SEO Company

As the demand for SEO services rises, the number of SEO company providers is also mushrooming. SEO services has now become a very lucrative business. Wherever huge amount of money is involved, both genuine and not so genuine organizations are attracted towards it.

A number of individuals who know little about the internet claim to be professionals and may dupe organizations who may rely on them. Some of the business providers do not have much knowledge about the internet and may fall for the trap of the unprofessional.

SEO services has become important for all businesses. However, they have become extremely vital for a new online business. Chances of success without effective SEO are quite minimal for a new business to take off. Hence due care should be taken while selecting an SEO service organization. A good SEO service company can give miraculous results while the unprofessional ones have the potential to harm your business. Unprofessional organizations will make you lose your valuable time and money and may end up experimenting their knowledge at your cost. An unprofessional player can actually harm your business by allowing your competitors to take a lead. Hence a proper technique needs to be employed to ensure that you pick up a professional SEO service.

The job of an SEO organization is to ensure that every aspect and feature of the website is designed optimally to benefit the business. They assist in all the feature selections- from the name of the website to its home page, content and tabs. The objective should be to ensure that the inside content of a website perfectly matches the outside content. Then only the searches can be optimized and made relevant for conducive business gains.

One way to choose a professional SEO service is by reviewing the work they have done for their previous clients. This may be by actively seeking their review and alternatively by visiting the previous clients' websites and testing it first hand by searching for it on the search engine. By using a particular keyword search, you will be able to gauge the success of the SEO website by finding on which page of the search, does the website appear.

A professional SEO firm confirms to the SE algorithm while an unprofessional one will remove all the traces from their algorithm. The success of an SEO firm can be traced on a long term basis to assess the suitability of your business model. On the other hand an unprofessional SEO firm will deliberately remove the history from their algorithm and will look at selling the solution to you on the basis of faith and trust.

There is another reason to deal with only professional SEO services. Black hatting done by the unprofessional players may give you short term benefits. However, such activities are carefully tracked by search engines and if found guilty, you may run the risk of your website being permanently banned.

An effective SEO firm has the potential to increase your business manifold- both indirectly through marketing and directly by helping you convert clicks to actual sales. Hence it is important not to be penny wise and pound foolish while selecting the SEO service partner.

SEO Services offer professional SEO services that will optimise your website to the top ten of Google. They also have a SEO Blog of FREE tips and secrets on how to promote your website to the top of the search engines.

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Guide to Choosing the Perfect Ethical SEO

Search engine optimization is a crucial factor when you are designing a website for a special audience. It is mostly used by online traders, as they need to make a website that can easily be found by their customers. Internet marketing relies on customers ultimately and they find your website through search engines. Due to this demand, there are many companies and websites on the internet that market themselves as SEO Experts to help you gain the required rank in search engine results pages.

Let's know how to choose the perfect Ethical SEO that would be best in getting you the ranking that would be helpful in your business development.

Confirm Your SEO's Ability to Get a Rank for Their Own Website

The first thing that you should confirm is the SEO's ability to get a rank for his own website. This is the decisive testimonial to your SEO's potential to achieve a rank for your site. If it couldn't bring enough of their own expertise to get a rank for itself, then the SEO's ability to help your site covet a rank is in doubt.

Of course, newly established SEO firms are exceptions for this. In this case, you should try to do some inquires about the persons involved in the incorporation of such firms. If they have persons formerly associated with good SEO experts, then prospects are these people can bring their knowledge to the firm for your benefit.

Keep Away from the SEO's That Offer Extravagant SEO Promises

With increasing competition, many SEOs are certain to give you extravagant promises just to persuade you to get yourself their services and help them to earn money. Learning how to identify when such promises are realistic or just purely marketing tricks will help you to prevent such tricks and losses due to expenditures.   

As a webmaster, it is significant for you to have some fundamental knowledge on how search engines work. This is one technique to differentiate the realistic promises from the extravagant ones that many SEO firms boast of in their advertisements.

Check your SEO's User Portfolio, User Feedbacks & Testimonials

Whenever you are making a purchase from an ecommerce website, you will surely check the user comments along with the product details before you decide to purchase and spend money. This is for the reason that you are looking for the evidence that the product could deliver what it is boasting about, and that it's not just spewing air.

The same research applies to choosing a Perfect Ethical SEO. Once you have read and confirmed that they are really promising realistic results, then you should try to make sure if they could come back their promises up, rather with a portfolio. This portfolio highlights some examples of their successful work, particularly a website or many several websites that your SEO has helped in gaining a high rank in search engine results pages.

You should also check user feedbacks about the firm from their forums and testimonials so that you can get a picture of the company's reputation.

Keep Away from Black Hat SEO Techniques

In the competition to get rank, it is however obvious and likely that someone out there would choose to use unauthorized optimization techniques that are fatefully successful in making a site achieve high rank faster than normal. In web site design and SEO terminology, these techniques are known as black hat SEO techniques. 

Black Hat Techniques are risky to use. Although indeed they could get you a high rank in no time, but if a search engine recognizes that your site is using any black hat SEO techniques, they can ban your website from appearing in the search engines results pages. Thus, you would be losing the money that you have paid to your SEO firm that really employs black hat SEO techniques while the firm getting off with it.

Cloaking (hiding the site's real content from the search engine crawlers) and link farming are a few examples of the common black hat SEO techniques. If the SEO hints at using such techniques, then you better keep away from their services as ultimately the loss is yours.

Manseo writes for Spider Logics, a professional SEO Services Company providing ethical SEO Services at affordable prices.

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Tips in Choosing Excellent SEO Services

Local business owners know well enough that good SEO services can help them get massive traffic to their websites. With more and more people using the Internet than before, putting one's business on the web can spell a big difference. When searching for a SEO company with good SEO services, here are a few things to consider:

Study and compare a variety of search engine optimisation packages offered by different SEO companies. There are many SEO experts in the market today, and all it takes is a few mouse clicks, so it's best to take the time and effort to review the SEO services they offer. Most SEO services offer different types of SEO packages, so be sure to study them well to know which one is best suited to the kind of business you have. Don't jump into hiring an SEO company right away without studying it first and don't assume that an SEO package that is working for another website, though its business may be similar to yours, will also work for you.

Next, ask around for referrals or find out who your friends and colleagues can recommend. When inquiring from them about SEO consultant services, find out as much as you can about what they can offer like web design and development, social media marketing packages, content management system, web copywriting services and engine optimisation packages. It would also be very helpful if SEO companies will allow you to contact existing clients just so you can get to know them better and rate their SEO services.

Another important thing to remember is to keep an open mind when meeting with an SEO consultant. Don't easily believe someone who claims that he or she is an SEO expert. Study their portfolio well and find out as much as you can about their strategy and planning services, SEO web design, as well as how they manage their SEO link building. An SEO expert should also be able present you with a case study of your business to further elucidate how they can work towards building and managing a website that will rank high among search engines, if not in Australia's top 10.

In conclusion, after deciding a company that you feel will cater to your needs with their SEO services, don't fail to read the fine print and discuss thoroughly the SEO package inclusions explained to you. With careful strategy and planning, an SEO company that has a track record of award-winning SEO services can just very well be your best business partner. You can bet your hard-earned dollar that your business will climb the pages of Australia's top 10 in no time at all.

The author is a SEO services consultant located in Sydney, Australia.

Elocalise.com specialises in helping local businesses to expand their potential customer base by placing their business online strategically through local SEO.

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Choosing an SEO Firm - Why SEO Case Studies Are Important

Would you buy a house without checking out the neighborhood and schools first? Or a car without researching its reliability and safety ratings? Of course you wouldn't, unless you enjoy throwing caution to the wind (and in that case, you can stop reading).

Search Engine Optimization is - or at least should be - all about seeing improved results on your website. That's why it's crucial to ask to see an SEO company's case study information before selecting them for your SEO efforts. While you're at it, ask to meet the SEO staff who will be optimizing your site.

Sound a little over the top? Maybe, but here's the thing: it's really fashionable for businesses to jump on the SEO bandwagon right now, regardless of whether or not they actually know how to do SEO. Many of these companies don't even have dedicated SEO staff; they simply outsource the work. Ad agencies, for instance, desperate to make themselves more relevant, are some of the worst offenders - they often claim to do SEO despite not actually having a single SEO person on staff.

What can you really learn from a SEO case study?

An SEO case study can provide a treasure trove of information, including answers to the following questions:

How does a firm approach SEO? Case studies provide a perfect opportunity for an SEO firm to show off their strengths, strategies and results, giving you a good idea of what they can do for your business. You can see what they're most focused on: search engine rankings, link popularity, conversions, or all of the above. It may be possible for you to determine if they use ethical "white hat" strategies, or more risky tactics that could end up hurting your efforts in the long run.

Do they track and compare key statistics? You can see how thoroughly they track and compare data. And you may even be able to get a glimpse through graphs and screenshots of the kinds of tools and analytics programs the firm uses. Accurate tracking is obviously critical to your SEO efforts; if a firm can't tell you where you are and where you've been, how can you trust them with where you're going?

What industries do they serve? Or are they a generalist? You can find out if a firm specializes in certain industries, which is excellent information to know when determining if they are a good fit for your business. Maybe you have a manufacturing site and are looking for an SEO firm with experience successfully optimizing similar websites. Or perhaps you're a local business and are looking for a firm who knows your local market inside and out.

What if a company won't supply SEO case study data?

If an SEO company won't supply case study data, then generally speaking that should send up a red flag. Here are some likely scenarios as to why an SEO firm might avoid providing case study data, none of which are good:

not actually having any clients to document
not actually doing the SEO work themselves thereby not having access to data
not being able to produce good enough data to document
not properly tracking data (making before-and-after comparisons a challenge)
not wanting to divulge their clients
not using SEO methods on the "up and up" (i.e., unethical or Black Hat strategies)

What should a good SEO case study include?

Let's break it down a little further: a good SEO case study should give you a well-rounded picture of the challenges facing both the client and the SEO firm, as well as the strategies and results used during the optimization process:

Background/Challenges: This part of the case study may include client history, as well as details regarding the challenges facing both the client and SEO company. These challenges might include being in an ultra-competitive industry, having a totally un-optimized site, having previously been banned by the search engines, etc.

Strategy: Next, a good SEO case study should lay out how the company approached the challenges and what they did to improve the site's rankings, traffic and conversions.

Results: A good case study will lay out documented results in key areas like search engine saturation, link popularity, search engine rankings, etc. And, of course, since SEO is ultimately results-focused, a case study should include sales and conversion information if available.

Conclusion

SEO case studies should be one of a company's best marketing tools. That's because if they are able to produce good, documentable results using proven SEO strategies, they'll want to show off those results to secure new clients. The proof's in the pudding, right?

Collyn Floyd http://www.tkg.com/collyn-floyd is a marketing and public relations specialist with The Karcher Group, a web development and search engine marketing firm based in North Canton, OH. She is passionate about helping The Karcher Group's clients achieve greater online traffic, leads and sales through search engine optimization and marketing.

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Choosing the Best SEO Solution

Search Engine Optimisation (SEO) is increasingly important to the success of your business, it's vital to get and stay ahead of your competition. But when choosing the best SEO solution, it's imperative to get the service that you really need.

All Inclusive

If you're completely new to SEO and you don't have the time, budget or inclination to learn about it, you'll need a package that does it all for you. A great SEO expert will be able to provide a full 'All Inclusive' package. This type of package would usually include:

Website Analysis and Website SEO maintenance
Keyword Research, Analysis and Implementation 
Link Building
PPC Management
Reporting

All of these areas are essential to SEO success and are distinct fields of expertise requiring a combination of knowledge and experience that only an expert brings.

Link Building Only

If you're confident about your own SEO work, or you have someone else currently providing your SEO solutions, you might want to look for a Link Building Only service. Link Building is the process of getting high quality and relevant links from Search Engine-respected websites back to your own site. The purpose of this is to improve your Search Engine rankings because Search Engines place a high value on quality links. Link Building is essential to your SEO success but very time consuming. Getting a Link Building service to create these links is a cost-effective way of getting what you need.

Mentoring

An SEO mentor will provide you with the opportunity to learn about Search Engine Optimisation on a One to One basis. Mentorship includes providing up to date tuition and help in the latest techniques and methods of gaining excellent search engine rankings for your website.

Consultancy

An SEO consultant is an expert that provides professional advice and services including but not limited to assistance with your choice of keywords, the optimisation of your website and its content, the creation and management of Pay Per Click (AdWords) Campaigns and Advanced Analysis of Website/Visitor Statistics. Working with a Consultant is a personal one to one experience and is therefore important for those people who wish to have a solid personal input into the optimisation of their website.

In-House

Obviously, you could have your own people perform your SEO work. If your own in-house team can't provide you with the best SEO results, then you could get an SEO professional or team to provide in-house SEO training or in-house SEO services to you at your own site.

Agency

This involves buying in the support of an SEO Agency, a company set up to assist other companies with their SEO efforts. They usually do this work from their own offices but keep you updated through a relationship with an SEO Account Manager.

Now that you've considered the options, choose the best solution that fits precisely what you need from an SEO expert.

Ben Norman is a UK Based SEO Specialist and Google Consultant who specialises in providing SEO Services and helping businesses to significantly improve their online visibility.

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Choosing an SEO Expert - Musing on an Attempt to Trademark "SEO"

There's been a story brewing for quite some time about the attempt by Jason Gambert to trademark the term "SEO".

Gambert claims that the words "search engine optimization" have no real linguistic English value beyond being a process;. So, he's trying to trademark "SEO" as a service, basically claiming that "SEO" itself is Net lingo and has no "Official English linguistic value."

In his blog, Gambert claims that "I am helping the search engine marketing community establish an approved SEO process, which can be sold as an 'SEO service.'" He goes on to explain that other industries have standards and guidelines and, as these industries are recognised as services, it means that there is a way for consumers to identify practitioners with credible offerings.

Now, although we can jump on the "fry Gambert" bandwagon and I think that his idea is nothing more than a revenue/copyright ploy, I'm going to leave that to the rest of cyberspace. Instead, Gambert's comments do raise an age old question that I would like to discuss: Do we need SEO standards?

It's true that other areas of web development have standards: HTML has validation; w3c produces reams of standards on CSS and XHTML; there are standards for ECMAScript (most commonly JavaScript); but do these really create security amongst web designers and developers?

The SEO industry really does have its share of cheats and con artists. We've all heard stories of small business owners getting hoodwinked by SEO scams. Shouldn't we, as responsible professionals, do something to remove the black-hatters from our field?

Perhaps we should, but is a body of standards the best way to go about it? I'm not convinced that standards will separate the expert from the swindler. Indeed, SEO was effectively started by scam artists - how else would you describe someone distributing spam to a forum in order to increase their own SERP?

Whom would the community trust as members of a body that certifies a person or company is following SEO standards? Never mind that, who would we trust to create those standards in the first place?

Yes, there are respected SEO professionals, but as a whole the industry is young enough to still be a little rough around the edges. Some might argue that this is exactly why we need standards - but consider what would happen if someone tried to create them and enforce them. You'd more than likely get a mess that's even worse than what Gambert is trying to pull.

Would a body of standards prevent people who don't do due diligence from getting scammed? No. Will it prevent those who carry the SEO trademark from scamming others? No. Gambert's trademark claim should be invalidated as the cheap swindle it is and the industry should promote the ideals of SEO experts and educate consumers on what to look for in them; something that I will cover now.

What to Look for in an SEO Expert

Here's the paradox: Bad SEO works, and works quickly, but will ultimately get you banned from the search engines. So, from a consumer's point of view, poor (or black hat) SEO appears to give them results that they need. They pay. Then the expert is gone, just in time for the customer's rankings to start falling like a blind roofer.

Like all things in life, nothing worth having ever comes easy; and quality SEO is no different. When looking for an SEO expert, this is rule number one:

Always ensure that the expert is prepared to offer a medium-to-long term relationship.

SEO is not a one-stop shop. It is not an overnight fix. It requires time to follow your keywords; to establish links and drive traffic from forums, blogs and article sites; to manage on-the-page metatags, titles and internal links; and manage off-the-page anchor text optimisation.

All of this requires the expert to be on hand to compete and monitor the optimisation process. If they are unwilling to offer this, they may be a fly-by-night "expert".

Does the expert know what they are doing?

This may seem like a very vague and expansive question, especially as consumers may not know what they are expecting of their expert. However, it is a pertinent question nonetheless. You and your SEO expert should look for three things before even attempting to optimise your site:

Are your customers searching for your products and/or services online?

This should be very easy for your expert to determine by putting the appropriate keywords in Wordtracker. It's not just about whether people are searching for your kind of offerings online, though; it's also about how many people are searching. If too few people are looking for you online, SEO on this area would be a waste of money - and your expert should advise you of this.

Are your competitors showing up for the terms that you want to target?

This could indicate that your competitors have found it worth their while to spend money on SEO. That doesn't automatically mean that you will as well, however. Your expert should be able to advise you of the benefits that his/her services will offer.

What effect would an increase in targeted traffic to your web site have on my business?

This is really the most important question. If your web site effectively converts traffic into sales already, then you can expect SEO that increases your traffic to also increase your sales. If it doesn't, more traffic is not going to translate into more sales.

If, between you and your expert, you can answer these questions positively, then it should be worth continuing with SEO.

What kind of SEO services do you want?

Do you want someone who specialises in on-the-page? Who specialises in content writing? Article submission? Do you want someone that knows all areas of SEO, or maybe someone who's new to the field (and therefore cheaper)? Do you want to spend money on an AdWords or a PayPerClick campaign?

Fleshing out your requirements and their potential return on investment is the next step with your expert. There's no hard and fast list of questions that you need to ask next, but there are a few that you should always check with your new hire, to paraphrase Jon Rognerud, writing for Entrepreneur.com:

What ranking guarantees do you provide? No honest, reputable SEO will make any kind of ranking guarantee. If you see anything like "#1 position for your keywords in six weeks!" run the other way.

Are you going to change my web site? The answer to this had better be "yes;" SEO is based on site content and structure.

How do you handle linking? Honest SEOs will explain their approach in great detail and let you see what they do. If they get evasive or claim that they use proprietary software or techniques, they might be engaging in black hat and/or spammy practices.

What are your other services and what is your pricing model? This should be clearly explained, not "sold." Sure, SEO may be the company's main service, but it may also do web analytics, pay-per-click, e-mail marketing, social media optimization, and more.

Who are some of your competitors? An honest firm will tell you who their competitors are and provide details.

What are your qualifications? Though no certifications are required for SEO, some things can help, like the Google Advertising Professional program. You may also want to consider time in business, though that's no guarantee of expertise. Does the firm specialize in certain market segments? This would also be a good time to ask for customer references, just as you would for any contractor.

What kind of traffic results can I expect to see, how soon, and how much will they cost? Don't judge them on price alone. Some scammy SEO companies will set up a pay-per-click campaign without their clients' knowledge; the client pays fees every month, and the minute they stop paying, their traffic disappears.

Ideally, you and your SEO form a partnership. They should keep you apprised of what they're doing and the effects, with weekly, monthly, and quarterly reports. With patience, planning, cooperation, and a lot of research, getting an SEO for your site could be an excellent decision. Good luck!

DM

Danny Wareham is founder of http://www.DataMouse.biz - a web, database and graphic design company near Stoke on Trent in the UK.

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SEO - Choosing the Right SEO Provider to Bring Your Web Site to the Top of Google

SEO, or Search Engine Optimization is the art (and science) of bringing a web site to the top of Google and other major search engines for specific keywords that you want to target.

Since being on the first page and in the #1 position for your keywords always means more traffic to your web site, it is easy to see why there is such a high demand for effective SEO services today.

So, what does it take for your web site to rise to the top of Google? A lot of that is dependent upon the specific industry your business is in. For example, it would be fairly easy to rank #1 in Google if you had a unique service or product that nobody else had in Branson. But if you are wanting to rank well for a keyword like "branson tickets", it would be much more complicated, due to the sheer number of other web sites that are also trying to compete for that keyword.

Just like any other "battle", the more contestants you have playing, the tougher the competition is going to be. And SEO is definitely a battle - make no mistake about it. The modern-day SEO arena is home to some of the most ferocious Internet and Web-based marketing tactics known to man.

The reason for this highly-competitive force is the nature Internet marketing itself. Most businesses have embraced the Internet and World Wide Web as their primary channel for marketing, advertising, and information distribution channels. More and more businesses are trying to gain popularity and showcase what they have to offer to the entire world - not just the locals.

And it makes sense. The more people you can reach on the Web, the more customers and clients your business will attract altogether.

But still, there are a large number of web sites that only use minimal SEO tactics. And it's almost shocking when you analyze a web site and clearly see that even text-book SEO elements have been neglected or omitted entirely. These are the same web sites for the businesses that are struggling to make ends meet, especially in the economic turmoil we are facing at the moment.

And what about the web sites for those businesses that are actually being prolific, in spite of the economy? Those web sites are the ones that have implemented professional SEO services to gain a better position in the search engines. And they are thriving!

It's a well known fact that if your web site is not listed on the first page of Google, you are missing out on about 70% of all traffic on the Web today. That's a pretty big number. But it's very true. If your business is going to be successful on the Web, then you need to invest in a SEO campaign that can bring you all the way to the top.

And when you consider the cost of traditional advertising methods vs. SEO / SEM, you can clearly see that not only is SEO more affordable, it's also more effective. By investing in quality SEO, you'll see a much larger return on investment than you would with radio, TV, or yellow page advertisements. Plus, all of the traditional advertising methods restrict you to the local or regional market.

An effective SEO campaign will allow you to reach people from all over the world. Now that's powerful!

You really need to have your web site optimized for the search engines by a qualified SEO professional who can deliver the search engine optimization services you need to stay ahead of the competition.

Here are a few tips to consider while you are seeking the right SEO professional to help your web site get a better rank in Google:

1. Find an SEO professional who is familiar with the market you are in. By understanding the competitive nature of your specific industry, your SEO professional will be better equipped to provide you with effective SEO services.

2. Ask to see examples of previous SEO campaigns that were a success. It is best if they have previously successful SEO campaigns that were for your particular market / web sites related to yours specifically. That way, you'll know they fully understand how to compete with the other sites in your arena.

3. Find out how long it will take before you begin to see some results and improved search engine rankings for your web site. All quality SEO work takes time. It can be weeks or even months before you start to see your web site climbing up in the search engine results. It's better to have an accurate time estimate before you start so that there are not any surprises later on down the road.

4. Ask the SEO professional what exactly will take place during the SEO campaign. Often times, many search engine optimization "experts" will be cryptic and try to avoid this question. And often, it is indicative of an inexperienced "wanna be". Any good SEO professional worth his salt will be able to tell you exactly what will occur during your SEO process.

5. Avoid any SEO professional who claims to give you "x" amount of links for "x" amount of dollars. For example, if he tells you something like "I can give you 500 links for $500...", then it is probably not going to be very effective SEO. All true SEO experts know that it's the quality, not the quantity of links that matters the most.

6. Ask to be kept up-to-date during your entire SEO campaign. That way, you'll be able to keep up on what is really going on, what work is being performed, how many hours are being invested, etc.

7. Find out ( before the SEO campaign begins ) what it is going to take to maintain the higher search engine position after you have reached it. All good SEO experts know that getting to the top of Google is only half the battle. Once you are there, it will require some attention and a little on-going work to insure that your Branson web site stays up there.

8. Make it very clear in the beginning that you do not want any "black hat" SEO techniques used during the process of your SEO campaign. Black hat SEO is the practice of implementing questionable SEO practices in the eyes of Google and it will certainly get your web site banned from the Google index!

Remember: always ask questions and stay informed. By keeping these tips in mind, you'll have better chances of finding the right SEO professional to provide you with a very successful and effective SEO campaign.

Here at Digital Spiral Web Design, we specialize in affordable and effective SEO services for web site owners. We know what it takes to have success when competing with other business web sites in the search engines.

Already, we have launched several successful SEO campaigns and have achieved over 100 first-page placements in Google! We have the SEO knowledge and experience required to provide you with the best SEO services for your web site.

-Cole Pannell

Digital Spiral Web Design

[http://www.digitalspiralwebdesign.com]

info@digitalspiralwebdesign.com

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