Analysis on China's Laser Processing Products Market

According to yearly statistics by the Laser Sub-association of China Optics and Optoelectronics Manufacturers Association, sales of laser processing equipment have maintained a rapid growth in China in recent years. Attributing to a range of public awareness activities including marketing campaigns, exhibitions, popularization and user trainings for the Chinese market, the laser processing market has been greatly developed and expanded, bringing confidence to Chinese users in adopting this kind of advanced manufacturing technology, which also creates a preferable market environment where laser processing technology can be much more broadly applied.

At present, there are over 200 laser processing machine manufacturers operating in China, supported by a strong industrial workforce consisting of nearly 20,000 employees, among which the technicians account for 50%, and specialists with medium to senior technical titles account for 30%. In the mean time, the industry development in China also attracted the attention and follow-up by many overseas laser processing equipment manufacturers.

Laser cutters

It is estimated that the current sales of 1~4KW laser cutters in the Chinese market have reached 300~350 sets, of which China's supply could be over 200, and the rest (over 100) were from foreign countries, such as Germany, Switzerland, Japan, South Korea and Belgium. The biggest Chinese producer is Shanghai Unity Prima Laser Machinery Co., Ltd., ranked 8th in the global production, and its annual amount of orders has surpassed 100 sets. The other major producers are Huagong Laser Engineering Co. Ltd., Jinan Jiemai NC Engineering Co. Ltd., Shenyang Prima Laser Machine Co. Ltd., Jiangsu Jin Fangyuan Co. Ltd, etc.

Laser marking machine

At present, laser marking machine sales cover more than 50% of Chinese laser processing machine sales, occupying a wide extent of the Chinese market, and greatly expanding the application industry fields, with application range even much wider than the overseas. Its annual amount of sales is approximately 4000~5000 machines. The well-known Chinese marking machines producers are companies such as Han's Laser, Huagong Laser, Chu Tian Laser, Da Heng Laser, Guilin Stars Laser, ZHD Laser.

25W~100W Laser processing machine

It mainly refers to the type applying a 25W~100W CO2 laser and a X-Y tabletop work-bench system, and also refers to the type applying a Nd:YAG laser machine integrated with vibration mirror. It can be applied in carving works, including inner carving, cutting, piercing, embroidering and cut processing. Its annual output is about 6,000, occupying the vast Chinese market, and it has been exported to regions such as the Middle East, Southeast Asia, South America, Eastern Europe, and Africa. The well-known producers of X-Y work-bench machines are Zhejiang Boye Laser, Guangdong Yueming Laser and Wuhan Golden Laser.

Laser cladding technology and equipment for re-manufacturing industries

Laser processing technology for the reproducing industry mainly uses 5KW~10KW CO2 high-power laser and its system. Its annual sales are approximately 100 sets. A comparatively outstanding company in this aspect is the Dalu Laser. They apply the laser micro profiling and cladding technology into practice and widely use it in industry fields. Meanwhile, the company also produces laser devices and units, becoming a leading enterprise of this technology in China. Other well-known firms are Wuhan Goldensky Laser, Huagong Laser, and Unity Laser.

Laser welding technology and equipments

Application of laser welding technology is rapidly expanding in China, with its sales just less than that of marking and cutting. It is mainly applied in industries such as battery, electric appliance, measuring instrument, hardware, steel and iron, air and aerospace, and automobile etc.. The current market capacity is 600~800 sets.

Its application is divided into three categories: the first category is for the welding purpose of cell phone battery, capacitance, electric appliance, measuring instrument and appliance. The second category is mainly for the laser welding purpose of diamond saw blade. The diamond saw blades are the most consumed parts in all diamond cutters used in infrastructure construction, with a large demand approximately worth 3 billion US dollars. In addition, with development of various infrastructure projects, air conditioning installations and the stone material industry in China, annual demand of saw blades is approximately equal to 1 billion RMB. As a result, Chinese enterprises have been encouraged into joining in the laser welding technology and equipment production. The current annual export value is approximately 30 million US dollars.

The third category is the laser-welded planks, applied commonly in the iron and steel industry, piece welding of automobile sheet plates and welding of various shell parts. It is estimated that this market may be worth more attention in the future. Chinese enterprises producing this kind of systems include Huagong Laser, Shanghai Unity Prima Laser, and Wuhan Chu Tian Laser and so on.

Market forecast

Compared with the international laser processing systems, China's laser processing systems have not yet caught up, producing only 2% of global output. The deficiencies are mainly reflected in the following: there are little or even no high-end laser processing systems; main-force lasers are not yet qualified; micro-laser processing equipment is in shortage. However, China's manufacturers are steadily accumulating strength to step forward, and Chinese market has significant room for growth. It is forecasted that China's sales will double in the next 2-3 years from 1.5 billion RMB in 2004, i.e. the output will reach 3 billion yuan. The reasons are as follows:

The government attaches importance to the development of the laser industry, and government departments at all levels are actively paying attention to it, making out plans and establishing projects, with an all-round investment. Particularly, the government stresses that project initiators should be progressed from colleges and universities, scientific research institutions to enterprises as the main force, which has promoted independent innovation and technological upgrading of enterprise products.


Chinese manufacturing industries of all kinds are adopting laser processing technology, and this would enable them to increase the technological content of their products, speed up product upgrading, reach to a "agile manufacturing" level and meet the requirement of the market for "personalized" products.


In China, laser industry clusters have been gradually formed. Enterprises of laser spares and parts are catching up step by step, and various types of laser processing system manufacturers with own product features are being established one after another. Four industrial belts for manufacturing laser processing equipment have been formed, mainly located in Central China; Pearl River Delta, Yangtze River Delta, and Beijing & Tianjin & Circum-Bohai Sea economically developed region.


Some of the internationally renowned laser processing manufacturers have invested and set up factories in China and some have set up joint ventures in China. As a general trend, they enter into Chinese market successively and establishing localized international competition in China.


Chinese main-force lasers are gradually qualified and applied to the market. For example, high-power axial flow CO2 lasers, metal chamber RF CO2 lasers with small and medium power, LD-pumped all-solid-state lasers, fiber lasers, frequency-doubled DPL lasers, high-power diode modules and so on. These products are poised to enter initial stages of production and then step into market, creating conditions for upgrade and leading new applications for domestic laser processing.

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Bing Hits All-Time High Market Share, But Isn’t Taking It From Google

Bing hit all-time high market shares in June for both “core search” and “explicit search” according to the latest comScore figures out today. But, Bing’s gains aren’t coming at Google’s expense; Google maintained its share in explicit search and made gains of its own in core search.

Here’s a look at what comScore is reporting:

Explicit search, June 2011 (doesn’t include image/contextual/Google Instant)

Google: 65.5% (essentially unchanged from May) Yahoo: 15.9% (essentially unchanged) Bing: 14.4% (up from 14.1% in May)

Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.

Meanwhile, both Ask and AOL are at record lows of 2.9% and 1.4%, respectively.

Core search, June 2011

Google: 64.5% (up from 63.3% in May) Yahoo: 17.5% (down from 19.6% in May) Bing: 14.1% (up from 13.1% in May)

Bing’s 14.1% is an all-time high in core search share.

Overall search activity is up, comScore says. In June, there were 16.7 billion explicit searches, up 8% over June 2010. The core search figure is also up to 18.7 billion, a 14% gain over June 2010.

Related Topics: Stats: comScore | Stats: Popularity | Top News

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee. See more articles by Matt McGee

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The Job Market in the SEO Industry

Are you a writer or programmer looking for jobs in the SEO industry? It you have already typed in a query into Google or Yahoo, you'll notice that there are all kinds of different SEO jobs. SEOs have branched into SEO consultants who will give a specialized expertise in the very wide field of online marketing. SEO jobs are very popular and the skill sets of a SEO professional are in demand. Here are the kinds of SEO field that may work best for your particular skills.

1. The Technician. Is a regular programmer who does URL rewrites, server redirects, lots of code and site constructions. Essentially a tech-y, these guys will reconstruct or construct websites to make them easy for search engine spiders to crawl through. If you have taken a course in programming, have work experience as a server manager, or if you are naturally technically minded and self taught, then this branch of SEO expertise is for you. The drop description would have you managing content in the system and databases, fixing structural problems of the website and plugging in 301 redirects for deleted pages.

2. The even more Tech-y Technician. This is level two of the SEO tech-y, the geekier SEO. These guys to the more complicated technical jobs in the SEO field, they do research into the algorithms used by search engines. They try to figure out how the spider moves in order to predict its directions and decisions. And they test the SEO readiness of websites. These jobs need a high level of academic and technical understanding of search engines and the workings of online marketing.

3. The Search Engine Marketing Specialist. An aggressive website marketing plan would include both search engine marketing and search engine optimization jobs. Search engine marketing or SEM is different from SEO in that SEM advertises through a paid service such as a Pay per Click service, ads and banners. A large website would need to use both SEO and SEM and find somebody who can do both jobs. This is a select group of people who have learned both paths.

4. The PR manager. SEO is like Press Representation, except it is on the internet and not in print media. If you are good in PR or have some real world experience, your skills will readily translate to skills needed for special SEO jobs. A SEO PR will keep up communications with newsfeeds and interest hubs to create a buzz for their client's website. A PR doing SEO finds ways to build links to their website from news and article pieces. A press release that drives in traffic to the website by publishing in influential, authority websites.

5. Marketing. All SEO jobs are geared towards some kind of marketing. But marketing online is also a specialization that requires creating marketing campaign strategies and finding ways to execute them on the internet. These jobs mean doing research on the best keywords, finding online demand that are of interest to your client, and then using this knowledge to get an edge over other websites in the same industry. It is part target consumer research and trend watcher. All this information will translate into finding the best SEO strategy for a client.

6. The Marketing Manager or Director. If you have a marketing executive then you have a marketing manager. This is a big job that mostly involves organizing other SEO experts. The manager and his team come up with a strategy. The manager puts the strategy into action by coordinating a team to work towards their SEO goals. These jobs need managerial skills and personal skills both in real life and online. They need to have a talent for communication, especially since online etiquette is very different and miscommunication is easy to come across.

Finding actual SEO jobs for you will mean determining your own skill sets, what you think you have to offer, then matching it with the demand in the internet jobs market. SEO is presenting a website to be favoured by search engines like Google, Yahoo and Bing. The search engines pick the best websites to present to the internet user according to a certain criteria. This criteria changes regularly so the SEO professional needs to keep up. What SEO experts do, and this are SEO jobs in all levels, is that they make the website compliant with the search engine websites to make the website more visible to algorithms used by search engines. This is what promotes the website, increases visitor hits and increases sales.

Getting a large website SEO ready takes a tremendous amount of labour. But even after the website is structured and edited for SEO, it still needs to be maintained and built over time to keep up with search engine trends. In short, the jobs are continuous. Content needs to be fresh all the time, so those who specialize in SEO writing are continuously typing and earning.

If your skill sets are low, you can get work in the bottom in route data entry jobs. If your writing is better, you get SEO writing jobs. If you can program, get a tech-y slash SEO writer job. Although must just specialize in one or the other. And so on. As you build experience and skills, move up the ladder to become editors, marketing managers, and tech experts.

There are permanent jobs available in web design firms. They always need SEO experts. You can also do freelance work, getting jobs by contract and working week to week according to job orders. It really depends on the working style you prefer. Either full time or part time positions are accommodated by the SEO industry. You can even just work online with out leaving your home. The internet conducive to be home based. You can take a quick peek into SEO job boards where employers post job orders or positions they need to be filled. You bid on the job and get paid according to the difficulty of your expertise and the quality of your work. These jobs are usually have trial periods. And some lead to permanent positions.

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