Bing hit all-time high market shares in June for both “core search” and “explicit search” according to the latest comScore figures out today. But, Bing’s gains aren’t coming at Google’s expense; Google maintained its share in explicit search and made gains of its own in core search.
Here’s a look at what comScore is reporting:
Explicit search, June 2011 (doesn’t include image/contextual/Google Instant)
Google: 65.5% (essentially unchanged from May) Yahoo: 15.9% (essentially unchanged) Bing: 14.4% (up from 14.1% in May)Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.
Meanwhile, both Ask and AOL are at record lows of 2.9% and 1.4%, respectively.
Core search, June 2011
Google: 64.5% (up from 63.3% in May) Yahoo: 17.5% (down from 19.6% in May) Bing: 14.1% (up from 13.1% in May)Bing’s 14.1% is an all-time high in core search share.
Overall search activity is up, comScore says. In June, there were 16.7 billion explicit searches, up 8% over June 2010. The core search figure is also up to 18.7 billion, a 14% gain over June 2010.
Related Topics: Stats: comScore | Stats: Popularity | Top News
About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee. See more articles by Matt McGee
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