Sarah Flounders with the International Action Center told RT News that the Brooklyn Bridge arrests were a "police attack" and that protestors were using the bridge to walk home.
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One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company's product or service?
Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.
The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?
We find an avalanche of companies advertising themselves using Google adwords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.
In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.
Last year, AdWords alone generated $3.4 billion for Google.
With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing - thieves who know little more than how to cash your check and disappear quickly.
So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?
You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.
First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.
Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?
Third, what professional experience do they have in copy writing, journalism and research?
Fourth, what practical experience do they have in programming?
And last but not least, how long have they been working on the Internet?
An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.
This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!
For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.
Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.
What then would be the real acid test for securing a professional SEO - search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?
Simply perform a search on Google for "Israel Internet Marketing" or "Israel International Marketing."
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: "How can they rank you, without the continued use of an expensive Google adwords campaign, in a top ten position?"
Google Adwords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. Adwords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. Adwords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.
Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?
Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best - Tel Aviv, Ra'anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.
Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.
Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.
Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.
Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.
Remember that the top ten search engine position that we are talking about would not be a paid Google adwords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company's products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.
Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM - search engine marketing team. If you don't see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like - keep walking.
Joel Leyden was one of Israel's first Internet pioneers, having co-created Israel's first commercial Website - NetKing - in 1995, the first Internet based news organization in Israel - Israel News Agency, the first Website for an Israel Prime Minister, first site for the Israel Defense Forces and hundreds of commercial, non-profit and governmental organizations. Leyden has worked for over 25 years in journalism, international marketing, public relations and advertising from New York and Israel. Leyden was Israel's first SEO and today provides lectures on international Internet marketing.
By Joel Leyden
Israel News Agency
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As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.
Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.
Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.
It is critical to understand internet seo, what it is, what it isn't, what it's for and what it isn't for before even contemplating writing content for your new online business.
For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.
It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.
In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.
Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.
As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.
For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.
This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.
All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.
Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.
So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.
All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.
In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.
However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.
This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.
Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.
Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn't have the internet seo proofreading skills to succeed.
The following top 5 seo secrets are just some areas for consideration.
#1 What Business Clients Want
Most clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.
The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.
#2 Internet Seo
If you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.
Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.
They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.
Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.
#3 Writing Content
The international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.
Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.
#4 Tech Guru Proofreading
One of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.
Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.
This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,
#5 Writing Rates
This is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.
When considering seo price, it's best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.
Dr Mark D. Yates [http://www.markdyates.bcoss.org/] The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com
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