SEO Writing - Who Should SEO Writing Please in the First Place?

When someone mentions "SEO writing," many people only pay attention to the "SEO" part, while ignoring the "writing" that comes right after that. Is this a wise way to view things?

What is SEO writing for?

Let's begin our analysis by thinking about the utility of SEO copywriting. What is it meant for?

In a few words, we can say that an SEO copywriter is supposed to produce copy that appeals to search engines and human readers at once. At least, this is how it should be. This kind of web copy is what we can safely call good SEO writing.

Now let's see what the two components of SEO copywriting are meant for when considered as individual elements.

The importance of search engine optimization

SEO stands for search engine optimization. This is a set of practices which help Web pages achieve better placements on SERPs.

SERPs are "search engine result pages." These are the pages that you see right after entering a term on a search engine. So, if you search for, say, "SEO writing services," the page you see after hitting the "enter" button is a SERP. If you own a website, you certainly have all the interest in being found by people who search for the products/services/information you offer. Therefore, you should make use of SEO tactics to increase your pages' visibility on search engines.

The importance of good writing

Writing is used as a means to express ideas, spread information, educate, entertain, promote products and services ... you obviously knew it all.

What many people fail to realise is that, regardless of the reason why you write anything, you should always do your best to connect with your audience--unless you are writing for yourself only. When you succeed in connecting with your readers, you know you have produced good writing.

Good writing is an essential part of effective communication. And effective communication can make all the difference when it comes to your SEO writing strategy.

Back to the start: what is SEO writing for anyway?

When people play objectionable tricks such as stuffing their website copy with large amounts of keywords, they show a complete disregard towards readers. They don't care what their audience truly needs. All they want is a way to get more search engine traffic as fast as possible. But this is not what SEO writing is for.

Of course, when you make use of SEO copywriting techniques, you do want to drive more search engine traffic to your site. There is nothing wrong about it. However, you must keep in mind that SEO writing should never be exclusively aimed at search engines. It should also be aimed at human readers.

Always remember this: search engines don't buy anything; human beings do. If they find your site via Google but get disappointed at your pages' content, they will leave for sure.

Therefore, when you produce SEO writing you must make a conscious effort to not only please search algorithms, but also to give your potential visitors something they are looking for. And trust me: they are never looking for a bunch of nonsense paragraphs filled with repeated keywords.

Karen Zara runs a team of professional writers who know what good SEO writing [http://topseowritingservices.com] is like. When you want to make sure your site's written content is good enough for both human readers and search engines, visit [http://TopSEOWritingServices.com/Services] to find the help you need.

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What is SEO Article Writing? - SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

About the Author: Yuwanda Black heads New Media Words, an SEO content writing and distribution firm. She is the author of the best-selling ebook, How to Make $250+/Day Writing Simple, 500-Word Articles. Ms. Black says, "You can work from home as a freelance writer in your PJs, getting assignments via the internet. I do it every day." Learn more about how to start a successful SEO writing career.

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SEO Writing Rates - Why $100 Or More Per Article is Possible

Would you believe that getting $100 per article or more is possible for SEO content. When you consider that many SEO copywriters take on $3 per article writing gigs, you may be thinking, "How is this possible; what do I need to do to get even $50 for an SEO article?"

To answer this question, this article will detail some overall practices SEO copywriters should follow to get more for their writing expertise.

SEO Copywriters: 2 Things You Can Do to Break the $100/Article Mark

(I) Bottom Line Rate: Every freelance writer should have a floor beneath which they will not go, ie, a bottom-line rate. Making this a standard practice will make it easy to determine which jobs to accept and which jobs to turn down.

And, this is especially true when it comes to evaluating "bulk" job opportunities. In internet marketing, many clients present SEO copywriters with bulk projects (eg, 10 articles and 5 blog posts for client site "X").

Many SEO copywriters, especially new ones, salivate over these types of opportunities, but waver when it comes to how much to charge. Offering a discount for bulk projects is great, but don't work for slave wages.

(II) Know Your Stuff: SEO copywriting is a fairly new industry. As such, you'd think that SEO writers would be able to charge a premium. This is not the case.

However, SEO copywriters who know their stuff can charge a premium because clients can immediately sense that they know what they're talking about. In many cases, clients are unaware of all of the practices, rules and guidelines around SEO (eg, black hat tactics, keyword discovery, site navigation, keyword density, etc.).

If you're an SEO copywriter, it's incumbent upon you to study SEO so that you can not only offer your clients value for their money, but offer them a range of services. Becoming a one-stop, SEO shop can lead to more business than you can handle.

SEO Copywriters: Key Internet Marketing Services You Can Offer

What are some key internet marketing services you can offer as an SEO copywriter? SEO Article Writing, Meta Tag Writing, Blog Posting and Article Submission for starters. There are quite a few others.

Forward-thinking SEO copywriters know that getting paid $100 for an SEO article is less about the rate, and more about what it represents -- their expertise in internet marketing and SEO concepts.

About the Author: Yuwanda Black is a freelance SEO writer and the author of How to Make $250+/Day Writing Simple, 500-Word Articles. Ms. Black says, "You can work from home as a freelance SEO writer and make hundreds of dollars a day. I'm proof!" Learn more about how to start a successful freelance writing career as an SEO writer.

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What is SEO Writing - A Simplified Explanation From an Experienced SEO Copywriter

If you're interested in freelance writing and do any type of web surfing on this niche, you've probably run across job ads that read something like, "Looking for an SEO article writer to provide ongoing content for credit repair site. 350-400 words; ongoing weekly assignments." This is an SEO writing job.

As there seems to be a lot of work out there like this, many freelance writers who keep running across ads like this may go to their favorite search engine and start to do web searches on "seo writing, or "what is seo writing," or "writing for seo," or writing seo" in order to figure out exactly what this is.

Here we'll explain exactly what SEO copywriting is, and why it's such a profitable freelance writing niche.

SEO Writing Defined

First, SEO is the acronym for search engine optimization. Don't let the big term throw you. All this means is that website owners do certain things to their web pages to make sure that search engines find them and deliver web surfers - like you - to their website when they conduct internet searches.

One of these things is filling their site with SEO content.

SEO content is different from "regular" content in that some technical research and thought goes into the copy - before it is ever written. Mainly, keyword research is conducted.

What Is Keyword Research and Why Is It Important in SEO Writing

The best way to explain keyword research is to give an example.

Let' say you own a website about credit repair. You offer credit repair services to consumers with bad credit. You have a website, but it's not getting much traffic or bringing in much business. One of the things you can do is write informative content and put it on your website to drive more traffic. But, not just any informative content - SEO content.

When/if you hire an SEO copywriter, one of the first things they're going to do is find out which words and phrases web surfers are typing in to find the types of services you offer (credit repair, remember).

Note: The words and phrases that web surfers type in to find stuff on the web are called keyword phrases. Remember this.

Keyword Research Tools

So, they'll use a keyword research tool that will show them things like which keyword phrases prospects type in when they're trying to find a businesses like yours. And, many times it's not what you think, which is why keyword research tools are so popular.

FYI, one of the easiest and best keyword research tools to use is Google's Keyword AdWord Tool.

Once they find out what these keyword phrases are, they will write copy for your site that includes these phrases. This is what's known as SEO content.

And, the reason it's so effective is that search engines don't have to guess which sites might be relevant when a web surfer types in a keyword phrase. If your site's copy has the right keywords in it, it's easy for search engines to return your site as a relevant search result.

This equals more traffic, which of course usually means more sales.

And, this is why SEO writing is an exploding niche in freelance writing. Many search engine optimization (SEO) writers make $50,000 to $75,000 - or more - their first year. As every site on the web needs this type of content, it's easy to see why this is so possible.

If you're interested in this kind of freelance writing, get SEO copywriting training. Usually it lasts about a week, and you can start making money almost right away -- really. Most SEO writers say they land their first clients within the first few days once they start to market.

May be reprinted with the following, in full: Yuwanda Black is a succesful SEO copywriter and founder of New Media Words, an SEO copywriting services firm. Get the SEO Copywriter Training you need to start a successful SEO writing career at SeoWritingJobs.com. In one week, you can train to earn as much as $50,000 to $75,000 your first year. The course also teaches you 3 ways to use your newly acquired skills to make passive income online. With the tools in this e-course, you'll never have to worry about having a job again.

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SEO Copywriters - Five Steps to Your Great Web Writing Partner

Google and the other search engines have never been more sophisticated. Even for SEO specialists, trying to understand the engines' changing algorithms is often like trying to lasso rain. While SEO copywriters undoubtedly require specialised knowledge and the ability to generate clear, well-written, relevant content on diverse subjects, be alert to those who try to baffle you with false science. Google itself recognises that the key to effective SEO writing is well-written, relevant content.

When you are shortlisting SEO copywriters, here are five important things to consider.

(1) Has the SEO copywriter written SEO copy before?

Just as designing a Formula One car is different to designing a 4x4, so SEO copy writing is very different from writing newsletters or brochures. A good SEO copywriter will be eager to tell you about work they've done. Visit some sites to see for yourself; see if their clients include SEO, website or online marketing specialists.

(2) Do they have a website themselves?

How did you find the SEO copywriter's own site? If you found it through a search engine, that's a good sign. But anyone can cram keywords or key phrases into a website. Does the site read well to a human reader? Copy that looks stilted or overly repetitive should ring alarm bells: do you really want your site to read like that? It's something to think about when considering SEO copywriters...

(3) Is your SEO copywriter based locally?

With modern technology it's not essential for you to be in the same town, county or even country as your SEO copywriter. But in practice, as with so many aspects of business, it's often advantageous to work with a local SEO copywriter. It's all about building and maintaining relationships: sometimes there's nothing better than sitting down face-to-face.

(4) What are their fees?

Like any product or service, you get what you pay for with SEO copywriters so beware of some of the 'cheap and cheerful' SEO copy out there. Ideally, (provided you've provided a clear brief) your SEO copywriter should give you a fixed price quotation (not just an estimate). This will usually cover a first draft of SEO copywriting and at least two rounds of revisions. Provided that you don't change the brief mid-project, your copywriter shouldn't change their fee either. And of course, you will provide the required keywords or key-phrases before they start work for you...

(5) Have they got experience in your sector?

It doesn't necessarily matter if an SEO copywriter hasn't worked in your sector before. In fact, a web writer who comes to your field afresh may bring a new perspective and a refreshing approach to your work. Most important of all is that they can get excited about what you do, interested in the features and BENEFITS of your product/service, and that they are used to writing solid SEO copy. (A solid background in marketing and conventional copywriting is a great bonus.)

Follow these guidelines and you'll be off to a great start with your new SEO copywriter. Wherever possible, try to meet (or at least speak with) them before you start work. People, as we know, buy people: a capable SEO copywriter with a friendly, client-focused approach is a powerful ally as you promote your business online. Pick him or her carefully. Then start enjoying the benefit.

Al Hidden is probably one of the more experienced conventional and seo copywriters based in Gloucestershire, England. His background is in technical sales, marketing management, technical writing, copywriting and PR. He specializes in technical, marketing, PR, website and SEO copywriting and copy-editing for large and small organisations in Gloucestershire and the rest of the UK.

http://www.alhidden.com

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Writing Guru Top 5 SEO Secrets From the International Business Guru

As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.

Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.

Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.

It is critical to understand internet seo, what it is, what it isn't, what it's for and what it isn't for before even contemplating writing content for your new online business.

For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.

It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.

In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.

Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.

As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.

For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.

This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.

All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.

Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.

So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.

All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.

In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.

However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.

This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.

Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.

Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn't have the internet seo proofreading skills to succeed.

The following top 5 seo secrets are just some areas for consideration.

#1 What Business Clients Want

Most clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.

The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.

#2 Internet Seo

If you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.

Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.

They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.

Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.

#3 Writing Content

The international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.

Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.

#4 Tech Guru Proofreading

One of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.

Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.

This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,

#5 Writing Rates

This is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.

When considering seo price, it's best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.

Dr Mark D. Yates [http://www.markdyates.bcoss.org/] The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com

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