How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company's product or service?

Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.

The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?

We find an avalanche of companies advertising themselves using Google adwords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.

In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.

Last year, AdWords alone generated $3.4 billion for Google.

With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing - thieves who know little more than how to cash your check and disappear quickly.

So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?

You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming?

And last but not least, how long have they been working on the Internet?

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!

For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.

Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?

Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.

What then would be the real acid test for securing a professional SEO - search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?

Simply perform a search on Google for "Israel Internet Marketing" or "Israel International Marketing."

If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: "How can they rank you, without the continued use of an expensive Google adwords campaign, in a top ten position?"

Google Adwords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. Adwords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. Adwords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.

Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?

Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?

Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best - Tel Aviv, Ra'anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.

Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.

Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.

Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.

Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.

Remember that the top ten search engine position that we are talking about would not be a paid Google adwords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company's products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.

Your first stop in hiring an international Internet marketing company in Israel is a Google search.

Your second stop is to meet the SEO and SEM - search engine marketing team. If you don't see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like - keep walking.

Joel Leyden was one of Israel's first Internet pioneers, having co-created Israel's first commercial Website - NetKing - in 1995, the first Internet based news organization in Israel - Israel News Agency, the first Website for an Israel Prime Minister, first site for the Israel Defense Forces and hundreds of commercial, non-profit and governmental organizations. Leyden has worked for over 25 years in journalism, international marketing, public relations and advertising from New York and Israel. Leyden was Israel's first SEO and today provides lectures on international Internet marketing.

By Joel Leyden
Israel News Agency

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SEO Specialists Could Be The Key To Your Internet Success

Nowadays, using SEO specialists is essential to website success. The web has made a huge impact on our lives and can make a vast difference to your business. Whatever your industry, the internet provides huge opportunities for your business, and to make an impact it is advisable to use SEO (search engine optimization) to get first page results on Google, Yahoo and MSN etc.

Consultants and specialists in the SEO field have become very popular and can mean the difference between profit or loss for your online marketing campaign or internet marketing strategy. SEO is often mentioned on the web, and also in various article directories and news sites. Some people think SEO is not necessary, but SEO is a vital aspect of your online marketing. Using PPC alone is not ideal, and you miss out on potential customers that are available with the free search engine listings.

Where is the best place to find my SEO specialist for my internet marketing needs?

Try searching on Google for Internet marketing company or SEO consultant UK, and you will be given a list of SEO specialists that can help you get high rankings. In terms of costs for SEO campaigns, expect to pay anything from £100 per month (for smaller, less competitive sites) up to £5,000 per month (for larger, highly competitive sites).

What will an SEO Consultant do with my site(s)?

Your site will need to be assessed for SEO friendliness and accessibility. SEO consultants can look at your coding and design to find areas that need improving so search engines can index your website efficiently, which improves search engine visibility .

How quickly will SEO take effect on my website?

After your SEO specialists have begun working on your site you are on your way to success. If you choose a good SEO firm, your website should produce your goals. Once started, a good SEO specialist will try and achieve results as quickly as possible. The time taken to get your website on the first page of MSN, Google and Yahoo depends on various aspects, including:

-The previous SEO state of the website

-The current rankings for important terms

-How long the site has been live

-How competitive your keywords are

-The incoming links to your website

Achieving results from your SEO campaign can take anything from 2 days up to several months. SEO marketing campaigns are dependent on factors such as the competitiveness of your industry. As you can see, Search engine optimization campaigns are not instant and you will need some patience, in order to see your intended goals.

Given a little patience and a well chosen SEO consultant, you can produce results and begin to increase revenue from visitors and potential new customers that could be searching for your product or service.

Lee Smith writes about UK SEO (search engine optimisation) services for internet marketing campaigns SEO Services UK Internet marketing company

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The SEO Book for Internet Business

Business has always been about getting people to know that you exist and that you can provide a product or service that fills a need. Before a business can take off, consumers need to know what the business provides.

So how do you get the word out? Your business may have the best products or provide the best services but that is no use if people do not know it is there. In this age of the World Wide Web, the possibilities for business marketing have never been so easy.

Every Dick and Jane is connected to everybody else with the ends of their fingers tapping on a key board. That is 91% of internet users habitually using a search engine to find products and services. If you can make your business visible to search engines, the potential of that market and that customer attention is tremendous. Luckily, we have a manual, a SEO book on one of the best strategies for capturing an internet audience.

Every internet business dreams of getting a bit of attention from the majority of potential internet customers. They develop new and innovative ways to increase their visibility on search engines so consumers will see their websites and visit. SEO is a kind of marketing plan. It is important to understand this process inside and out, so it can help you attract paying customers.

There are countless people everyday using the internet to find services and products. And these are services and products your business may be able to meet. For instance, if you are selling an obscure book but can find customers in your location. You are sure to find somebody on the internet far away willing to buy that rare book. It is just a matter of connecting the book supply and book demand. If only your business could get on the top of search engine results, the right customers will find your obscure book, in manner of speaking.

But if your competition gets more visibility on search engine results than you do, they get the customer's attention first. It could very well be a lost sale. That is because your completion subscribes to the book called Search Engine Optimization. This promotional technique makes it possible for a website to place the highest in search engines. If the customer uses Google or Yahoo!, and your website tops every time they search for your product, literal crowds of people will be flocking to your business.

There is a treasure trove of information available on the internet if you want to learn more about SEO. There are many helpful SEO experts you can meet though blogs and forums who freely give advice on SEO. Like Dan Richmond, professional SEO who will help you out for free. This is a marketing class they don't teach in business school. Your best teacher is somebody who actually does the work. Dan's absolutely free SEO guide and E book is called SEO in Practice, the bible for SEO strategies for marketing and promotion on the internet. And yes, it is free.

Dan has eight years in internet experience and will teach you SEO. He wrote this book because he has tried everything and knows what works and what doesn't. He has made all the mistakes for you so you can avoid them. There is no need to waste your time making feeling in the dark. This SEO in practice book is a practical, result driven endeavour, tested with trial and error.

The book instructions are simple, to the point, and user friendly. You don't need a degree in internet savvy to read it. Use this secret weapon to climb to the top of the Google ranks. Know what works, use the most efficient SEO techniques, be there before the competition. Know what SEO software to use, how to use it, and were to look. Dan's SEO book will be the best investment your business has ever made. Actually, the only thing you are investing is the time it takes to read the book. Because the book is free!

The best thing about this book is that you can start from nothing, a complete beginner. No SEO knowledge required. That is what the book will do for you. Dan's SEO book assumes the reader is a complete beginner. It is not written for tech heads, although tech heads can read the book too and still get a little something. Instructions are step-by-step. Difficult concepts are illustrated and screenshots show exactly what it should look like on the computer.

SEO requires the use of software to get the job done faster, and this book will try to ease you into it. Do not be intimidated. This is new technology and new techniques, but anybody with a computer can learn it. The SEO book will come with a free SEO Certificate. The book is designed as a practice book, to help you learn faster and more effectively. Each section is complete with quizzes. Pass the quizzes and you get a special SEO Certificate. Remember, you don't learn SEO in school and you can't get this Certificate just anywhere. Have something to show to your colleagues or post the SEO Certificate on your own website.

When you have finished the SEO book and gotten your certificate, you will be considered a SEO specialist recognized by other SEO professionals who do SEO for a living. Use your new skills to promote the website of your business. Climbing the search engine ranks is a rewarding endeavour that will boost sales on the internet.

So take the first step today. Hit the books, the SEO book. It won't cost you anything to read SEO in Practice.

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Benefits of Buying Affordable SEO Services From Internet Marketing Experts

SEO or Search Engine Optimisation is used by website owners to improve their Google search ranking & associated traffic. A team of SEO experts is required to do a complete SEO job for a website. There are multiple affordable SEO internet marketing companies available to deliver SEO Packages. To buy SEO services online is more economical rather than hiring a SEO in-house team to do the same job. An online SEO company needs to evaluate your website if you are looking for custom made solutions. But for most of the small and medium sized websites, a pre packaged SEO service should be sufficient. You may buy SEO online, also when you need to execute only a few SEO elements for your website.

There are multiple elements when it comes to complete SEO. It starts with on-page optimization and includes a variety of submission services. A new website or a website which is doing SEO for first time, requires a complete re-haul of its website to include keyword suggestions from on-page optimization team. Again SEO experts would do a very good keywords analysis to come up with right kind of keywords for your SEO project. You should therefore buy services only from a qualified SEO internet marketing company. An affordable SEO solution would also do the sitemap submission for your website to various search engines.

This SEO service is quite affordable and you may buy only a part of submission services, as what suits your marketing budget. There are multiple offerings under this banner; including directory submissions, article submissions, social bookmarking etc. One may also look for affordable SEO services, which provides RSS Feed submissions & Press Release submissions too. When you buy service, you should confirm if the online SEO Company provides content writing services too. Most of the time, a website may not have relevant articles, press releases etc, stuffed with the suggested keywords. These articles are required during submission service.

If budget permits, one should look for SEO internet marketing company which provides Blog posting, Forum participation, Video submission & various other value added services. An affordable SEO service may provide all these services under a single banner. With a qualified SEO experts team at your disposal, your website search rank on google would improve drastically. Needless to say this would help improve traffic to your website resulting into better profits. Thus it's important to buy affordable SEO services from a well qualified online SEO company. It's a prerequisite to your online business success and profits.

Seomixi, an Search Engine Optimisation company can offer the best seo services that help your website to feature within the first few pages of search engines. Such Affordable seo services can enhance your revenues. We have many seo experts in our team. The seo packages offered are very affordable and the quality of work is excellent and professional.

For more information visit http://www.seomixi.com

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SEO Marketing Services - Things to Consider When Hiring an Organic Internet Marketing Company

Being the owner of your business, you are already aware that without a focused Search Engine Optimization (SEO) campaign, your corporate website may not be able to draw the attention of sufficient number visitors. This in turn might prevent you from building a sufficiently large customer base in future. These days, when every business enterprise - small or big, has a web presence, it is a highly competitive task to make your site easily searchable by visitors. The SEO marketing industry thrives on this requirement. There are a lot of SEO marketing service providers in the market, practicing different SEO techniques. In this article, we will explore the points you should consider before hiring an organic SEO company.

Organic SEO Practices

The current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step approach in dealing with your site's SEO needs. The results, though it takes some time to trickle in, are usually long-lasting and cost-effective.

Things to Consider Before You Sign up

Choosing an organic SEO company from the market place teeming with SEO providers is not easy. You should take every precaution so that your hard-earned money is not wasted. Take care of the following points while evaluating an SEO provider:

• The competition these days demands that your SEO provider should be a vertical expert. This means that the SEO provider should be sufficiently experienced in your industry domain.

• Secondly, the SEO company should practice clean SEO techniques. It should not indulge in gimmicky techniques like black hat SEO that are dubbed illegal by the search engines.

• Apart from focusing on high quality content, an organic SEO marketing company should be knowledgeable about advanced SEO techniques like keyword researching, optimization of internal website links, incorporation of SEO-friendly images etc.

• Your SEO service provider should be able to provide you with the following deliverables - a Website Status Report, and periodic status reports. The first report gives you a comprehensive analysis of your current search engine positioning, what you lack and where your competitors might gain. It also puts forward the SEO plan for your site. The periodic status report is a sort of progress report. It is very important in case of organic SEO campaign where results trickle in stages over a long period of time.

At the end, I will like to reiterate a few things, which should be your take from this article. Firstly, you should subject your website to SEO techniques. Secondly, opt for organic SEO practices. Lastly, evaluate the credentials of shortlisted SEO companies well, before selecting one.

Brock Morrison has been involved in e-commerce for over 9 years now. Since the days of being a university student, he was always fascinated by the internet and how search engines are able to aid in navigating billions of websites out there. Now, as veteran and an industry expert in search engine optimization and website marketing, he shares his expertise with the general public through writing articles and providing consultations on all matters internet marketing related. Tap into years of experience, going back to when Google itself was nothing more then an idea of a couple of grad students at Stanford.

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SEO Services - Guide to Basic Internet Marketing That Delivers Traffic

SEO Services:

Search engine optimization or SEO has become one of the most important components of Internet marketing strategies. It is a tool that enhances the process of increasing the quality and quantity of web traffic improving and provides organic search results. The normal trend is that the higher a website is ranked on the search result page, the more traffic it will get. SEO services can vary from website to website depending on the requirement but is used on website headings, in text or body copy, design and even on images.

There are many people who have a website that displays some of the best products, has some well written content and offer great service and yet these sites don't receive even half the desired traffic. This is simply because they didn't understand the importance of SEO nor did they realize its potential in driving the targeted traffic. Great products, excellent services and a site that is very well written. To enhance your website, you will require the services of a SEO consultant or an SEO copywriter who knows his/her job very well.

A SEO copywriter will add more depth to your existing website copy by adding singular or plural keywords, synonyms and keyword phrases. Now that you have understood the common practices, let us take a look at the two broad categories of SEO services. They are:

On-Page Optimization
Off-Page Optimization

On-page optimization SEO services :

Well researched keywords
Correct use of Meta tags
Keyword density optimization
On-page optimization is the most commonly applied category within the SEO services and it focuses on two elements namely, your webpage content and the website structure or architecture. The key element is your web page content and you need to take special care while writing the content. Your web page content has to be relevant and in sync with the product or services you are selling or promoting. The best way to get your website on the top of the page ranking is by using various SEO techniques. Effective use of SEO techniques can actually bring results within a short period of time.

Off-Page Optimization SEO services:

Increasing link exchange/link building/ link popularity: You can exchange your website links with another website and thus gain mileage without spending money. You can even display your link on various article directories
Using keyword rich anchor text
Submission to article directory: This is a cost free method of gaining mileage or promoting your website. There are hundreds of article directories available today for submission purposes. Most of them won't charge you anything but there are a few who would charge you a membership fee. You can do this yourself but a well optimized article will increase your relevancy thus its effectiveness.

SEO services or SEO techniques are based on certain common practices and these include:

Well researched keywords: SEO services are actually aimed at getting your site a higher rank in all search engines. To get the higher ranking, your website content needs to be keyword rich and hence you need to select the right keywords. This research for the right keywords or keyword phrase is an integral part of the entire search engine optimization process. The keyword phrase research is a process of selecting those keyword phrases, which are optimized and will help visitors to find your website. The important thing is to follow the right approach to find these keywords. If you are selling camping tents, then your keyword needs to be associated with the product and the activity for which it is used.

Heading of the web page: The heading is the most important part of any web page as it always catches the eye due to its positioning. Hence, you can always use catchy copy or tag lines to draw attention or create curiosity. Hence to create a higher visibility, you can use a primary keyword in the heading. There are two types of keywords: primary and secondary. Let's take an example: If you are offering web design, then your primary keyword will be web site design, graphic design, banner design etc. The search engines always give higher priority to the primary keyword or the keyword used in the heading. One more thing to remember is the length of text in single page. The ideal word limit is 500 because this helps to understand the keyword relevance. Not all the search engines will read through the entire page hence, try to keep the primary keywords in the beginning.

Meta tags: Meta tags, one of the SEO services, can't really be seen like the text. It is normally embedded in the code or the html. Meta tags help in letting the search engine crawler's index your website in an accurate manner. There are different types of Meta tags like the title tags, Meta description tags, Meta keyword tags and body tags.
What to avoid from a SEO company: Make sure that the SEO firm you hire does not practice black hat techniques that can get your site banned completely from the search engine... why would they do that? To get you the unrealistic goals they set and once they have "fulfilled" their end of the contract they leave you hanging with a banned site.

Moe Tamani is a senior SEO-SEM specialist with Dallas based SEO 1 Services company: www.seo-1-marketing-services.com. He also conduct Search Engine Marketing seminars in the Dallas Fort Worth area for startup and small business.

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Police Seize £83,000 in Internet Piracy Raid

According to early reports, police have seized £83,000 and computer equipment following a raid in Londonderry, Ireland.

A 26-year old man was arrested Wednesday following an investigation into Internet piracy by the Hollywood-funded Federation Against Copyright Theft (FACT).

The man has been released on bail pending enquiries.

No other information has been released at this stage.

Update: Fastpasstv Shuts Down After U.K. Arrest

Read More

Source: Police Seize £83,000 in Internet Piracy Raid

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Russia’s Sane Thoughts on Copyright and Internet

There’s been a lot of talk on copyright and Internet regulation at the G8 summit in France.

This led to a statement titled “Renewed Commitment for Freedom and Democracy,” where several suggestions on the topic are written down.

While the leaders of most countries backed the interests of a handful of entertainment industry companies, Russia’s President Dmitry Medvedev had a different view.

“The declaration reflects an absolutely conservative position that intellectual property rights should be protected according to the existing conventions,” said Medvedev.

“No one questions that, but I have repeatedly stated that, unfortunately, those conventions were written 50 or almost 100 years ago, and they are unable to regulate the whole complex of relations between the copyright owner and users.”

“Unfortunately, this was not included in the declaration because, in my opinion, my colleagues have a more conservative opinion than is necessary at the moment. Or maybe they just don’t use the Internet and have little understanding of it.”

Source: Russia’s Sane Thoughts on Copyright and Internet

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