Showing posts with label Results. Show all posts
Showing posts with label Results. Show all posts

Tuesday, 16 August 2011

Is Laser Hair Removal Permanent Or Should I Consider Electrolysis For Permanent Results?


Laser hair removal and electrolysis and their ability to remove unwanted hair permanently is often misleading. In many case both treatments are necessary and others will benefit solely from one or the other. Many believe there is no need for electrolysis when laser is available. This is incorrect and in some cases can lead to much more unwanted hair.

If Laser is used on the face, chin or lip area of women where all the hair is not actively growing it could cause more unwanted hair to begin growing. The laser targets color and is much less effective on blonde, gray and fine hair. Women with dark skin are also difficult to treat as the laser cannot distinguish between the color of the hair and the color of the skin. Laser works best on light skin with dark hair and areas with full growth such as under arms, on the legs and in the bikini area where all the hair is actively growing. Some men, with full back hair, are good candidates for Laser as every follicle has a thick dark hair for the laser to find.

What is an active hair and why can't I treat an area with laser where just a few hairs require treatment?

Vellus, is the superficial hair that covers most of our of body. This hair is very difficult to actually see but it exists on the surface of our skin. Mostly every square inch of skin has 6,000 follicles, much of which are Vellus hairs. Vellus hair is considered inactive. Areas that we shave, wax or tweeze regularly are Terminal Hairs and is considered active.

It is necessary to shave the area completely before a Laser treatment. The tiny inactive Vellus hairs will be shaved and treated along with the thicker hairs during a Laser treatment. The fine hairs will grow back and over time will become active. For example; if you have ten hairs on you lip and you want them removed by Laser, the Vellus hairs that surround the thicker, darker hairs, will grow back.

After several treatments the Vellus hairs, that do not respond to Laser, will start to change and become longer and darker. These Vellus hairs are still not being affected by the laser but becoming much more noticeable. Treating these areas with Laser can cause more unwanted hair than you started with.

Electrolysis will target the thick dark Terminal hairs without touching the tiny, almost non visible, Vellus hairs. By doing so only the individual, unwanted hairs are treated and guaranteed to be permanently removed without causing any additional growth. Electrolysis is also suggested for use after completed Laser Treatments for any unwanted hairs that grow back over time.

For many price is an issue when it comes to treatment. The cost of laser verses Electrolysis over time is around the same. Laser is much quicker and requires less treatments but the cost is paid for up front and requires 5 or more treatments. Electrolysis is much more affordable and may take several months of weekly appointments but the cost initially is minimal in comparison to the cost of laser. For example: underarm laser cost on average $150-$200 and approximately 2-5 minutes per treatment. Electrolysis on the underarm would cost on average $45 per half hour and only part of the work would be accomplished. Even though Electrolysis is much less expensive it would take many more treatments than laser to work on such a dense area and eventually the cost would be similar. In this area laser would be preferred as all the follicles are active and would be removed much more Quickly. At the end of the laser treatments in this area, Electrolysis should be suggested to correct any regrowth.

Electrolysis has always been the treatment for targeted hair removal and should be offered for permanent results. If a Laser center does not offer Electrolysis and suggests laser where all the hair is not active, you may experience an undesirable outcome.

Electrolysis and Laser Hair Removal provides the perfect solution for all areas in need of Permanent hair removal. Offering both treatments guarantees a successful outcome.




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Saturday, 30 July 2011

SEO Copywriting - Six Successful Secrets to Successful SEO Results


SEO copywriting or Search Engine Optimization Copywriting is a process of filling in text information about the area of business or about the services on a website or webpage. Consumers and business clients turn to the internet to find information and SEO copywriting involves artistically writing about the required or searched information and placing it on websites so that that consumers and business clients can be directed to the said website through a search engine.

Maintaining Keyword Density: It is essential that while copywriting for the use of search engines, a freelance copywriter must adhere to prescribed keyword density norms. Usually, Search Engines allow 5 to 7 percent usage of keywords in the text that they index, be it SEO web content or SEO articles. Excessive usage of keywords in the SEO web content or SEO articles could result in the website being banned for indexing by search engines in addition to making the text unreadable and repetitive. Therefore, it is essential that a SEO Copywriter maintain a healthy percentage of keywords in the content rather than excessive usage of keywords to gain visibility.

Keeping the Content Fresh: It is essential that the SEO web content or the SEO articles are fresh and original to be most effective. When the visitor notices that the written content on the website is informative and fresh, the text manages to increase the attention span of the visitor ultimately creates a prospective client. If it is not, the content can do more harm than good. Content is the one element that can keep customers coming back to your site. In the case of unprofessional SEO Copywriting, the website traffic will be headed in the opposite direction.

Copywriting according to the website target audience: SEO Copywriting is a professional practice where a writer adds content to your website. It is important for the professional copywriter to write content which is target specific so that the website gains visibility among the right search audience. If the target audience of the business is teens, it is important for the copywriter to write in a manner that will be understood and will keep the teens involves hence proving to be effective.

Organization's area of business: During SEO Copywriting for a website, it is important that the freelance copywriter write content which is specific to the area of business of the website owner. The main reason a website is put up on the internet is to increase awareness about the owner's business activities and generate interest among those who visit the website; therefore it is essential that the SEO copywriting involve information about the website owner's area of business.

Listing of features and benefits: It is important that the SEO Articles must list out categorically the features and benefits of the client's business so that visitors to the site are provided with adequate information at the website. It is important, during SEO Copywriting that the features and benefits be bulleted and presented in a neat manner so that the visitor to the website can get full information without having to read all the website content.

Get results: It is extremely important that SEO Copywriting should be able to generate results for the website owner through good SEO web content. It should be the endeavor of the copywriter to increase website traffic and ultimately build the rank of the website.

Although there are no prescribed rules for SEO Copywriting, the above-mentioned points are norms which must be adhered to by every copywriter. Failure to abide by the above will result in poorly written SEO web content which is banned from search engines or does not impress the business prospect that is looking for information for services on the internet.




Anil Kumar Pammidimukkala is a well known for his SEO copywriting skills and has a great experience in successfully completing over 500 projects in the niche mainly through freelance assignments. His content bases SEO skills are yet unparalleled and he has helped a lot of internet marketers tame search engines.





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Saturday, 23 July 2011

Confirmed: Bing Tests Ads Within Organic Search Results

The RKGBlog blog posted a screen shot of Bing testing search ads directly in the organic results. Honestly, I almost cannot believe it – but more on that later. Here is a cropped picture of the screen shot.

Why is this so shocking? Placing search ads inline with organic free listings is somewhat taboo for search companies.

Years ago, search engines had “paid inclusion” programs which guaranteed content to be indexed, but they had no ranking factors. In fact, Yahoo after much controversy dropped their paid inclusion program in 2009.

But to allow advertisers to inject ads with guaranteed rankings in the organic results seems unethical to me.

Danny scolded Google for doing a form of this within Google Product Search.

If you look at the ads here, they are almost completely blended into the organic results that they look to be completely unbiased, free, organic listings. The “ad” label all the way on the right can be completely missed.

I have emailed Microsoft for a statement on this and to confirm this is a real test. I will follow up as soon as I hear back.

Postscript: Microsoft has confirmed this is a test they are running. A Microsoft spokesperson said:

We’re constantly testing and experimenting on Bing, and with that, we carefully measure user engagement and reaction to these changes. We have nothing further to share at this time.
Related Topics: Microsoft: adCenter | Microsoft: Bing | Search Ads: General | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

SMX - Search Marketing Expo

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Pay Per Results and Pay Per Enquiry - Changing the Face of SEO


Till now, search engine optimisation targets were considered 'achieved' for a website if it appeared in the top ten search results for the targeted keywords. Well, SEO was (and still is) targeted primarily at climbing up the organic search engine results to make the website rank in the top search results for the targeted keywords.

However, with increased competition, merely a jump in traffic inflows is not proving to be enough since many of the visitors are actually irrelevant traffic who drop in and leave. Companies are no longer satisfied with higher rankings and traffic, they are looking for relevant-to-the-business visitors who can be converted into confirmed leads or bona fide customers.

Hence, nowadays SEO firms are concentrating on bringing in qualified leads who can be converted into customers rather than just furnishing the details of the number of visitors to their clients. This has given rise to the need for a more result or performance oriented SEO.

Keeping in view this emerging demand, two new performance oriented pricing models are now being introduced by some leading SEO firms:

Pay-Per-Results SEO

Each website has a particular purpose, whether it is selling products or services or providing information. Pay Per Results ensures that the client pays the SEO firm only when the aim of the website is fulfilled through results-based search engine optimisation. This is a performance related model and SEO firms don't get paid until they produce the results.

Pay-Per-Enquiry SEO

Most websites with a commercial purpose have an enquiry form for visitors to fill in, which is usually either a 'request a quote' form or a brief capture form to collect the customer's contact details. This can also be termed as online lead generation. People filling in these forms are confirmed leads who have a high potential of being converted into customers. Under the Pay Per Enquiry SEO pricing model, the client pays per confirmed enquiry.

In other words, SEO firms are becoming more focused towards clients' needs and are playing a larger role in bringing in business for the client. The clients on their part have their risk shared and can be assured of the SEO marketing firm's commitment to help them achieve concrete results.

With performance and results based SEO pricing becoming more and more popular with clients, SEO firms are faced with the challenge of moving ahead from standard SEO techniques towards innovating newer strategies so that not only top 10 rankings are achieved, but also more and more visitors are converted into confirmed leads and customers.

Here are three ways in which SEO firms can ensure relevant traffic and better conversion rates:

3 tips for better conversion

Be customer oriented

* Explore the psyche of the target customers.

* Find out what their problems are and how you can solve them through your products and services.

* Think why a customer would come to you i.e. identify your positive points that would attract your customers.

* Actively seek out and remove the friction points or factors because of which a customer is likely leave your site.

* Find out what motivates your target audience and develop call to action links, buttons and forms with catchy, relevant content.

Be relevant

Once you have understood your customers, this should not be much of a problem. But being relevant does not mean loading your site and your customer with too many details. Showcase your products/services with just the relevant amount of details and information and leave a little bit unsaid to perk curiosity in the visitor, particularly if your aim is to encourage the visitor to give their contact details. Work on the content to make the message relevant to the customers' needs, problems and their expectations from the site.

Don't ask for too much information

While asking for the information to be filled in on a form, remember not to ask for too much information. A unique visitor might be interested in the products/services offered, but they would be wary to give more than the necessary information online, to an unknown website. So just ask what you essentially require to serve the customer best and the rest of the information can be collected once you have proven your credibility.

Performance oriented SEO pricing models are logical next steps from rankings focused SEO. They are logical and focussed since the ultimate aim of any marketing firm is to help its client sell more. This evolution is a sign of the maturing of the SEO industry in a time when the Internet as a whole is moving rapidly towards a wholly user-oriented approach under the Web 2.0 trend.




Kathryn Dawson is a consultant with a leading SEO firm in the UK. He is an advocate of SEO firms adopting performance and results oriented SEO strategies such as Pay Per Results SEO and Pay Per Enquiry SEO pricing models.





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Friday, 22 July 2011

Bing Getting Ready To Launch HTML5 Interface? Live Tiles, Instant Results & More

Rafael Rivera spotted a new Bing interface where Bing was overlaying “live titles” on top of the home page’s awesome backgrounds. This is the new Bing HTML5 interface, that Bing has been for several months.

Winrumors reports that along with these “live titles,” Bing will be introducing a form of Google Instant search. The Instant features on Bing will adjust the page elements and results as the user types.

Bing’s interface will also “include smooth animations to allow users to jump backwards in their search history,” said Winrumors. It will also include “small, hovering windows as you scroll down the screen to keep navigation tabs in view and enable animated pictures and automatically generated slideshows so users can visually explore a search query,” adds Winrumors.

There has been some additional reports via @Skip_C and @eugenia_online of full HD videos on the home page of Bing. In reality, it might just be a smooth moving HTML5 effect on images used on the home page.

How can you see this? One person commented that you can modify your cookies on Firefox and go to Bing to see the HTML5 version. Warning, I have not tried this and I do not know if there are security issues with this.

Related Topics: Featured | Microsoft: Bing

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

SMX - Search Marketing Expo

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Wednesday, 20 July 2011

Google Warns Of Malware Redirecting To Its Search Results

Do a search on Google, and you might get an unexpected surprise. A big notice at the top of your results warning that your computer has been infected with malware.

Here’s an example of how it looks:

What malware? Produced by whom? Google’s not giving any details there yet, simply blogging:

This particular malware causes infected computers to send traffic to Google through a small number of intermediary servers called “proxies.” We hope that by taking steps to notify users whose traffic is coming through these proxies, we can help them update their antivirus software and remove the infections.

The blog post itself has the fairly innocuous title of “Using data to protect people from malware.”

This is malware so threatening, so menacing that Google does unprecedented above-the-search results warnings, and Google describes it as an exercise in data analysis? How about: “Warning: Your Computer May Be Infected & Here’s How To Fix It.”

The post also doesn’t mention that the malware is restricted to Windows computers, nor does the help page make this clear. Indeed, the “fix” that the help file talks about is to run an anti-virus program. It doesn’t say exactly what malware that software should detect, if any.

The help page does provide, if you drill down, some guidance that your Windows host file will be changed to apparently reference the IP address of 74.125.45.100 along with some others.

Ironically, doing a search for the IP address quickly suggests that Google is concerned about “Windows Protection Suite,” which one site describes as a fake anti-virus software program.

The IP address, by the way, appears to be Google’s own. The program, I’m guessing, is routing the traffic eventually to Google after monitoring it or logging it for whatever reasons it has.

If you get one of these notices on a Windows computer and don’t already run an anti-virus program, well, that’s as good as reason as any. But it would sure be better if Google provided some more details.

Postscript: A Google spokesperson tells me via email, after I asked why the particular malware wasn’t named:

We detected a large number of variants of the malware. As a result, naming is not so straight-forward. From a user’s perspective, it’s more important to understand that their computer is infected and that they should take steps to fix it. You may have noticed that there is a feedback form in our Help Center for people to report what they’ve found, and they can also ask questions about the results.

I also asked if we’d see more warnings like this going forward and was told:

We haven’t displayed this type of warning before, so we can’t say what we’ll do going forward. We came across this particular type of malware in the course of the work that’s described in the blog post, which is why we were able to take action in this case. As I mentioned, we realized we were in a position to use that information to help our users. Who knows if anyone else would have warned them?

The spokesperson also commented:

The title of your post is not quite accurate. The malware doesn’t redirect to Google’s search results, technically speaking. Something like “modifying traffic to its search results” would be more correct.

I’m uncertain, honestly, what else to change the title to. Originally I’d had the title of:

Google Warns Of Malware Changing Its Search Listings

That was clearly incorrect, and I fixed that a few minutes after the original post went up. There is malware that does alter Google’s search results. It’s a common question we get asked here at Search Engine Land, actually — why do my Google results look this odd way? Malware is often to blame.

That’s not what’s happening here. What is happening is unclear. This malware appears to be redirecting to Google itself, not necessarily its search results. But Google’s putting warnings into its search results, which suggests a search results connection of some type.

Bottom line. Malware isn’t new, nor have users of Windows computers been oblivious to it. Indeed, Windows itself will warn you of the need to protect against malware in various ways. I’m pretty sure Windows Defender even ships with Windows 7, or that Windows 7 at least warns you if you don’t have it installed.

Even if Windows Defender doesn’t detect this type of malware, it’s just not uncommon for Windows users to know they need to have anti-virus / malware detection software. It is uncommon, extremely uncommon, for Google to suddenly issue what seems to be an urgent warning about a particular type of malware.

Over at Krebs On Security, they appear to have interviewed the Google engineer who spotted the malware, which does suggest that the malware was indeed altering search results.

Related Topics: Google: Reader | Google: Security | Google: Web Search | Top News

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

SMX - Search Marketing Expo

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Friday, 24 June 2011

YouTube Embed Royalty Results In Public Outrage

Music royalty collection agencies are known for going to extremes to claim money on behalf of artists and music composers.


They target schools and kids’ community centers, charge charities for the singing of Christmas carols without a license, and even crash weddings if they have to.


youtubeIn the last years some music royalty collection agencies have come up with another clever scheme to earn a few extra bucks.


YouTube videos.


Every week hundreds of thousands of people embed YouTube videos of their favorite artists on websites, but they’re not paying for these broadcasts. Royalty collection agencies would like to see this changed.


In 2008 already there was a heated debate in The Netherlands where the local royalty collection agency announced plans to charge website owners for embedding music videos from YouTube. After massive protests from the public the plan was cancelled, and the royalty agency closed a private deal with YouTube directly.


More recently the Slovak royalty collectors SOZA tried something similar. But instead of announcing the plans they simply started sending fines and invoices to bloggers.


Everything started on 18th May that SOZA when a local blogger posted that SOZA tried to fine him for embedding YouTube videos on his blog. They further asked for 16.60 euro a month for alicence to publish YouTube videos on his blog.


This has sparked a revolt among Internet users. A storm of negative comments, blog posts and parodies followed, and eventually it also got the attention of mainstream media.


And not without result.


Because of this blogger and media outcry has been that SOZA issued an apology and acknowledged that they have made mistake and acted wrongfully and unlawfully. They returned all the money collected from the bloggers who are again free to embed YouTube videos.


(Thanks to Andrej Chudy for his contribution to this article)


Source: YouTube Embed Royalty Results In Public Outrage



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