Saturday 30 July 2011

SEO Copywriting - Six Successful Secrets to Successful SEO Results


SEO copywriting or Search Engine Optimization Copywriting is a process of filling in text information about the area of business or about the services on a website or webpage. Consumers and business clients turn to the internet to find information and SEO copywriting involves artistically writing about the required or searched information and placing it on websites so that that consumers and business clients can be directed to the said website through a search engine.

Maintaining Keyword Density: It is essential that while copywriting for the use of search engines, a freelance copywriter must adhere to prescribed keyword density norms. Usually, Search Engines allow 5 to 7 percent usage of keywords in the text that they index, be it SEO web content or SEO articles. Excessive usage of keywords in the SEO web content or SEO articles could result in the website being banned for indexing by search engines in addition to making the text unreadable and repetitive. Therefore, it is essential that a SEO Copywriter maintain a healthy percentage of keywords in the content rather than excessive usage of keywords to gain visibility.

Keeping the Content Fresh: It is essential that the SEO web content or the SEO articles are fresh and original to be most effective. When the visitor notices that the written content on the website is informative and fresh, the text manages to increase the attention span of the visitor ultimately creates a prospective client. If it is not, the content can do more harm than good. Content is the one element that can keep customers coming back to your site. In the case of unprofessional SEO Copywriting, the website traffic will be headed in the opposite direction.

Copywriting according to the website target audience: SEO Copywriting is a professional practice where a writer adds content to your website. It is important for the professional copywriter to write content which is target specific so that the website gains visibility among the right search audience. If the target audience of the business is teens, it is important for the copywriter to write in a manner that will be understood and will keep the teens involves hence proving to be effective.

Organization's area of business: During SEO Copywriting for a website, it is important that the freelance copywriter write content which is specific to the area of business of the website owner. The main reason a website is put up on the internet is to increase awareness about the owner's business activities and generate interest among those who visit the website; therefore it is essential that the SEO copywriting involve information about the website owner's area of business.

Listing of features and benefits: It is important that the SEO Articles must list out categorically the features and benefits of the client's business so that visitors to the site are provided with adequate information at the website. It is important, during SEO Copywriting that the features and benefits be bulleted and presented in a neat manner so that the visitor to the website can get full information without having to read all the website content.

Get results: It is extremely important that SEO Copywriting should be able to generate results for the website owner through good SEO web content. It should be the endeavor of the copywriter to increase website traffic and ultimately build the rank of the website.

Although there are no prescribed rules for SEO Copywriting, the above-mentioned points are norms which must be adhered to by every copywriter. Failure to abide by the above will result in poorly written SEO web content which is banned from search engines or does not impress the business prospect that is looking for information for services on the internet.




Anil Kumar Pammidimukkala is a well known for his SEO copywriting skills and has a great experience in successfully completing over 500 projects in the niche mainly through freelance assignments. His content bases SEO skills are yet unparalleled and he has helped a lot of internet marketers tame search engines.





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