Hire Expert SEO Company to Increase Traffic That Converts

Is it just enough to have traffic to your website? Does your website generate enough business for you to have high return on investments? Well, in case your answer is 'no', you should probably hire the services of dedicated SEO experts of an Indian SEO company. This is because success of an online website promotion depends mostly on the number of conversions.

A higher conversion rate indicates higher traffic which in turn indicates higher rank in search engines. However, any traffic does not generate quantified leads. To generate and maintain relevant traffic it is very essential to optimize your website following ethical Search Engine Optimization (SEO) practices. All of this is only possible when you opt for the services of Indian SEO experts.

SEO process followed by dedicated SEO professionals of India aim to make a website's content, design and keywords fit according to a search engine's HTML coding and indexing requirements. SEO companies of India first of all try to identify the people who will be interested in your business product. For this a dedicated SEO expert will do a niche market research before making any website promotion strategy for you.

Once the SEO experts know your business domain, they try to increase your website's online traffic by framing relevant keywords and then positioning them correctly within the different web-pages of the site. While structuring keywords, SEO experts keep in mind that each keyword should reflect your core business domain. For this they put themselves in the place of potential customers and try to imagine how they will type the keywords while they are looking out for you, online. Next, a SEO professional will then place these keywords in the web-pages in such an optimum level, so that too much of keyword density does not become harmful for the website.

Along with the above practices, SEO companies of India also build prestigious back links to your website, remove useless HTML codes that prevents spiders to index it and encourages content based websites rather than simple image website. All these and more is carefully designed into various SEO packages by SEO companies of India keeping in mind the different SEO budgets of business companies.

Therefore, you should always remember that since conversions are the only good measure of online website promotion campaign, it is better to hire the services of dedicated professionals. By trusting the efforts and practices of Indian SEO experts you can easily achieve the targeted hits on your website.

Get higher rankings for your site on keywords with higher conversion ratio. Hire SEO Experts India at SEOPackages.net, one of the leading SEO companies in India. Choose affordable and most suited SEO Package for your website promotion and improve your ROI.

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Free Website SEO and Traffic For Beginners

This do-it-yourself quick-start guide will help beginning website owners set up their own SEO and increase their website traffic quickly and for free. No history or elaborate explanations will be found here. This article explains a simple, easy to implement, generic way of doing a specific SEO plan yourself. This step-by-step guide will show you how to set up some good, safe, white hat SEO/Traffic on your new or existing website with the least amount of effort in combination with the easiest-to-use free online resources.

Let's begin:

1. FIND YOUR KEYWORDS

a. Are you a local business/service or more global?

i. Local examples will be demoed with the following example business:

Mr. Kung Fu's Karate School in Seattle, WA, USA.

ii. Non-Local examples will be demoed with the following example business:

Susie Smith's Arts & Crafts Blog

b. Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results?

i. Local businesses owners, be sure to include geographic words. For example, Mr. Kung Fu might use: 'Seattle Karate' or 'Seattle Martial Arts'. He might also use a specific suburb of Seattle instead (like 'Redmond' or 'Duvall').

ii. Non-Local businesses owners, like Susie Smith, might use: 'home arts and crafts', 'home decorations', or 'arts and crafts ideas'.

c. Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases for you. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it's too popular, you probably won't make the first page of any search engine results. Try to use more specific keyword phrases whose search volume is below 40,000 a month.

d. Pick the TOP SIX best keyword phrases for you. Write them down in order of importance. Keep the list handy - you will use them later on in this article.

2. PUT IN YOUR WEBSITE TITLE

a. Find the HTML tags at the top of each of your HTML pages in the HEADER section. Your title will go between these two tags.

b. Enter in your TOP THREE keyword phrases (in order) here separated by the 'pipe' character ( | ) and save it. Redundant words only need be used once here. See the example below how the words 'Seattle' and 'Home' are only used once but apply to other keyword phrases:

1) Mr. Kung Fu: Seattle Karate | Martial Arts | Self Defense

2) Susie Smith: Home Arts And Crafts | Decorations| Ideas

3. PUT IN YOUR WEBSITE KEYWORDS & DESCRIPTION

a. For HTML Websites - Find the HTML tags and at the top of each of your HTML pages in the HEADER section. Your keywords and website description will go between these two tags respectively.

b. Type your SIX keyword phrases into the keyword section. Separate each phrase with a comma. Here it's OK to have redundant words in your phrases. For example:

1) Mr. Kung Fu would type: Seattle karate, Seattle martial arts, Seattle self defense, etc.

2) Susie Smith would type: home arts and crafts, home decorations, arts and crafts ideas, etc.

d. Type 3-5 sentences into your website description section that describe your business/service. Try and insert the TOP THREE keyword phrases into your description content. Be sure to do so in a way that is readable and natural-looking, otherwise it will look like you are 'keyword stuffing'.

4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT

a. Without diving too much into how to create an effective landing page design let's just focus on the SEO aspect of the landing page. Your landing page is your most important page, so we need to include your keyword phrases here in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are "keyword stuffing". Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don't do any more than what is listed here. Insert them the following way:

i. Your #1 Keyword Phrase - insert it in 4 different places.

ii. Your #2 Keyword Phrase - insert it in 3 different places.

iii. Your #3 Keyword Phrase - insert it in 2 different places.

iv. Your #4, #5, & #6 Keyword Phrase - insert once.

b. Content Ideas - You might find it hard to come up with enough content to insert your keyword phrases naturally. It is a delicate balancing act. If you create too much content, new users to your website will leave (nobody really wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some valid content ideas that will help you get your SEO keyword phrases in without overfilling your landing page with useless babble.

i. Write a brief description of what your business/service does. When someone first comes to your website, you need to let them know right up front what you do and how you can help them with their needs. A general description of your business/products/services is useful to new visitors to your website as well as a great place to sprinkle in some SEO keyword phrases. Again, don't go overboard. Keep it simple.

ii. Insert a few images - Images are a great way to break up the monotony of large amounts of content as well as get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description. Slap one of your keyword phrases in. Use the same phrase for both tags. Make the image a clickable anchor linking back to your landing page.

iii. Testimonials - Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. "Tweak" them slightly to include your keyword phrases (if your client/customer doesn't mind). Try not to go overboard on these. Include too many and people will get bored and leave.

iv. Awards/Articles - Show off any awards and/or articles you may have about your business/service. Write in a few quotes from them into your content. 'Tweak' them to accommodate some of your keyword phrases. Be careful not to alter them too much... they are quotes after all. If you misquote an article, you might get some backlash from the writer. Make sure any changes you make are very subtle and don't alter the author's intended message.

5. PUT KEYWORDS IN YOUR WEBSITE'S FOOTER

a. There are a thousand ways to implement internal links, but to keep things simple, just create three links in your website's footer using the TOP THREE keyword phrases to point back to your lading page. With most website builder tools, the footer is 'static' and will appear on every page, so these links will be on all your pages. Here is the keyword phrase that our examples might put in their footer. Remember, these would be set up as three separate links pointing back to the landing page:

1) Mr. Kung Fu: Seattle Karate | Seattle Martial Arts | Seattle Self Defense

2) Susie Smith: Home Arts And Crafts | Home Decorations| Arts And Crafts Ideas

6. ADDING YOUR WEBSITE TO FREE DIRECTORIES

a. Free directories are pretty much worthless. Don't waste your time. Some paid directories are worth it, but they are NOT free. This article is about FREE SEO. There is only one free directory that is worth submitting your URL to: DMOZ (dmoz.org/add.html). Be sure to drill down into the LOWEST category you think your website falls under, THEN click on the 'Suggest URL' link at the top. Unfortunately, they are so overloaded that it may take months before they list your website. But... if/when they do, it's very good SEO points for you!

7. EXTERNAL LINKS TO YOUR WEBSITE

a. Links from other websites to your website is the best way to help with SEO. If you have any friends or acquaintances that have a quality website you trust, ask them if you can put a link to your website on theirs. Be sure to use one of your TOP THREE keyword phrases as the link phrase that points to your website landing page.

b. If you don't know of anyone who has a website, then don't worry about it. Skip down to the next step. DON'T GO LOOKING FOR LINK EXCHANGES WITH STRANGERS. If you go looking for websites you don't know to post your link on, you will probably hurt your SEO more than help it. Because you are a newbie to SEO, people will take advantage of you. SEO is a complex thing to learn and you probably don't have the time to master it. It's best you just avoid trying something like this all together.

8. SOCIAL BOOKMARKING

a. There are hundreds of social bookmarking websites. For the sake of simplicity, we will only submit your website URL to 5 of the better ones. You will need to create an account on each of these (if you do not have one already). You might want to add their 'bookmark button' to your browser toolbar as well for future ease of use.

i. Digg ( digg.com )

ii. Del.icio.us ( delicious.com )

iii. StumbleUpon ( stumbleupon.com )

iv. Reddit ( reddit.com )

v. Propeller ( propeller.com )

b. Look for the 'submit link' or 'submit website' link/button once you are logged into each of these website. Submitting your website link to each of these will usually consists of providing the following information:

i. URL - The 'www' address that people type in the address bar of their browser to get to your website.

ii. Title - Your website's title.

iii. Description - A brief description of your website. You might want to use the same description you created earlier for your website's Description Meta Tag.

iv. Keywords - Use your SIX keyword phrases here, separated by a 'comma 'or a 'space'. Look at the label on the form, it should tell you how to separate word phrases.

9. JOIN LINKED-IN

a. There are thousands of social/professional networking groups/forums you can join, but to make things simple, we are just going to join this one: Link-In ( linkedin.com ). Create an account with them (if you have not done so already). Be sure to include a link to your website in your profile. Put as much valid information into your profile about your business/services as you can. The more professional you make your profile, the better.

b. Login and search for groups to join. This is what makes Linked-In such a great tool. Look for other groups of people that have the same business interests as you and join their groups. There will probably be lots of groups to pick from. Try and go with the ones that have the most relevance and/or members. Don't overdo it. To begin with, let's just stick to around 5 groups. If you feel you can handle more later, then you can join some more then. When searching for groups, try and think beyond just what your business focuses on. For example, Mr. Kung Fu would probably search for 'karate' groups or 'martial arts' groups first. But he might also want to look for 'small business' groups.

c. Wait for your group invitation to be accepted. Once you request to join a group, it might take hours or days before you get accepted. Be patient.

d. Look for friends and associates to link to. You can search for people you know and send requests to them to join your network of contacts. This is a great way to find old friends and business acquaintances. Tell them about your new website! Find out what groups they have joined. You might want to join the same groups!

e. Post an introduction of yourself to each group you get accepted to. As you get accepted into each group, go into the 'Discussions' page and add a discussion introducing yourself and what it is you do. Then ask for a website review of your new website and post a link to it (be sure to include the 'http' at the beginning of your link - this will make it clickable). This is completely legit and a very acceptable thing to do. Just don't go overboard on your intro. Keep it to only a few sentences. Here is an example what Mr. Kung Fu might post as his first discussion:

Introduction and Website Review

Title:

Post: Hello, my name is Mr. Kung Fu and I just wanted to introduce myself. I own a small martial arts school in Seattle, WA. I have about 35 students and have been in business for about 14 years. I look forward to discussing martial arts and karate with everyone in the group. I just created my first website and would appreciate any feedback you could provide. Here is the link: http://..... Thanks!

10. JOIN YAHOO! ANSWERS

a. Join Yahoo! Answers ( answers.yahoo.com ) if you have not done so already. You will be answering people's questions that relate to your website/business.

b. Do an 'Advanced' search. Fill in each section of the advanced search as follows:

i. Keywords - Enter in keywords that relate to what your website/business is about. Make sure the 'Search for keyword match in' is set to 'Questions'.

ii. Category - Pick the category that relates to what your website/business is about. If you can't find a good category, just select 'All'.

iii. Filter - pick the one that fits your needs.

iv. Question Status - select 'Open Questions - Best answer has not been chosen'.

v. Date Submitted - Set to 'Anytime'.

c. Submit your search. If no results come back, keep modifying your keywords till you start getting results that you feel comfortable answering.

d. Answer 5-10 questions. In the form you fill out for the answer, there is a 'What's your source?' textbox. Put the URL to your website here. Make sure to include the 'http://' in your URL. This makes it 'clickable'. Don't worry about having the perfect answer (or even the correct answer for that matter!). All answers are just opinions for the most part.

11. WRITE AN ARTICLE

a. Article websites are a place where people provide information to others on how to do things. There are hundreds of article websites you can submit articles to. For the sake of simplicity, we will use just one: EzineArticles ( EzineArticles.com ). Join this website if you have not done so already. Fill out all your PROFILE information. Upload a professional looking photo of yourself if you feel comfortable doing so.

b. In your Profile admin page, under the 'Profile Manager' menu, click on the 'Edit Author Resource Boxes'. Here is where you put links to your website and write a brief resource description about your website/company.

i. Watch the 'Learn How to Create the Perfect Resource Box' video on this page.

ii. Include your TOP TWO keyword phrases (no more than this) that link back to your website sprinkled in with your Resource description.

iii. You will have to write the links as ANCHOR CODE. In the following examples, I will use 'brackets' to indicate what keyword phrases would be converted to anchors linking back to their respective websites:

1. Mr. Kung Fu - Mr. Kung Fu is owner of a [Seattle Karate] school called 'Mr. Kung Fu's Martial Arts'. He has been in business teaching [Seattle Martial Arts] for over 14 years. He has a 5th Degree Black Belt in Kung Fu.

2. Susie Smith - Susie Smith is the owner of the [Home Arts And Crafts] website called 'Susie Smith's Online Crafts'. Her website is an excellent resource for [Home Decoration] ideas as well as other arts and crafts.

c. Now write an article relating to your website/business. It has to be at least 250 words long (that's not very long). You don't need to be an expert to submit an article. Most, if not all, articles are just people's opinions on how to do things. Write something that relates to what your website/business is about. For example:

i. Mr. Kung Fu might write about the 'Benefits of Martial Arts Training' or 'Top 5 Reasons to Get Your Children into Martial Arts'.

ii. Susie Smith might write about 'Family Fun Making Homemade Christmas Ornaments' or 'Top 5 Craft Gift Ideas for Valentine's Day'.

d. DO NOT put links to your website in your Article content. They will be removed from your article content or even worse, your article may not get published at all. Your links will be displayed in your 'Resources' section you completed earlier.

e. Submit your article and wait. It might be a few days before they approve it. Be patient.

12. CONVERT YOUR ARTICLE TO A BLOG POST

a. Many website builders have a Blog built into their websites. Other users will need to find a blogging website to join.

b. Copy your article content and paste it into your first blog post. Here you have more flexibility creating links, so you go ahead and 'tweak' your content to include the TOP TWO keyword phrase as anchors linking back to your website landing page.

13. MASS EMAIL EVERYONE

a. Send out a mass email to everyone in your email address book(s) announcing the opening of your new website with a link to it. Ask them to send it to other friends and/or family members they know of that might be interested in it. Word of mouth sometimes does wonders.

14. DONE! SIT BACK, RELAX, AND WAIT

a. It can take a few days for all of this info to get digested by search engines and users. Be patient and wait. If you did everything I listed here, your website will be well recognized by ALL search engines and you will start to see traffic flowing in. Be proud of yourself! You just did hundreds (if not thousands) of dollars worth of SEO work on your website... for FREE! Depending upon which SEO company you might use, everything you just did could easily cost someone a few thousand dollars.

b. SEO is an ongoing exercise, however. You cannot just do what I have listed here once and then be done with SEO forever. If you want your traffic to increase and grow, you will need to continue doing some things. Lucky for you, everything you need to continue growing your SEO is already set up! See the next section below on how to maintain your website's SEO.

MAINTAINING YOUR WEBSITE'S SEO

1. FOLLOW UP ON ITEM #7 (EXTERNAL LINKS TO YOUR WEBSITE)

a. Always keep an eye open for external link opportunities from other websites or web services you know and trust. If a new opportunity arises where you can get a link to your website from one of them, implement it ASAP. Always be sure to use one of your TOP THREE keyword phrases as the text for the link to your website's landing page.

2. BLOG

a. Outside of external links to your website, blogging is the next best way to increase traffic & SEO to your website, especially if your Blog is part of your website. Try to post a blog entry at least once a week if you can, no less than once month. Write about broader subjects outside of your smaller website community. Post things that thousands (if not millions) of people might relate to in your industry or that they might be interested in knowing. Make sure it relates to your website. In your blog posts, work in ONE keyword phase of the SIX you created. Try and use the TOP THREE keywords most of the time... but not all of the time. Make that ONE keyword phase an anchor linking back to your website's landing page. Try and make it the only link in your post if you can, and place it near the top of the post. Make it look natural and not like you are 'keyword stuffing'.

3. SOCIAL BOOKMARK YOUR NEW BLOG POST

a. If your blog post is something that might interest others outside of your local network, you should Social Bookmark it (see item #8 above). Instead of putting in your website landing page as the URL, put in the link to your blog post. Do this for all 5 social bookmark websites listed above. If you have more time to kill and want to expand your SEO, try using Social Marker ( socialmarker.com ) to submit your blog post URLs to 50+ social bookmarking websites.

4. USE LINKED-IN TO POST LINKS BACK TO YOUR NEW BLOG POST

a. Login to Linked-In (see item #9) and post a new discussion in each of the groups you joined telling people to check out your new blog post. Make sure it is relevant to the group and something they might be interested in. If it is not, then don't post it. Also, don't forget to add the 'http://' to the beginning of your link to make sure it is clickable.

5. CONVERT YOUR NEW BLOG POST TO AN ARTICLE

a. This is a flip on what you did for item #12. Instead of converting your article to a blog post, you will do just the opposite: Convert your new blog post to an article. Login to your article website (see item #11) and submit your blog post to it. Again, be sure that it is relevant to something that people might want to read an article about. If it is not, then don't submit it. For instance, if Mr. Kung Fu posted a blog post about his team winning a local tournament in Seattle, you would NOT want to post this as an article. However, if Mr. Kung Fu wrote a blog post about 'How to prepare For a Karate Tournament' that would be something that would interest readers outside of his local community and he could post to an article website. Use good judgment to figure out if you should submit your post as an article.

6. ANSWER MORE 'YAHOO! ANSWERS' QUESTIONS.

a. Once a week try to answer 5 - 10 Yahoo Questions (see Item #10 above). Add a link back to your website's landing page in the 'What's your source?' text area. Be sure to always include the 'http://' at the beginning of the link to make it clickable.

7. PATIENCE AND PERSISTENCE

a. Patience and persistence will bring you a wealth of SEO and traffic. If you do everything I have listed here at least once every two weeks (or more if you can), I assure you - you will be set within a year. The longer you do it, the more successful you will be! The hard part is being persistent and doing it as often as possible. If you keep it up, your website will thrive, I promise you!

Heath Huffman is the co-owner of Doodlekit - an online free website builder. He has been doing web design and development since 1995. He specializes in website design, Photoshop, W3C compliant HTML, XHTML and CSS. For more detailed information about Heath's website builder products and service, please visit his free website.

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Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic

geoprofi, July 25th, 2011 at 9:49 am ET:

Actually, I’ve just read the research paper and I do not think it supports the statements made in this article.

The research shows that for most advertisers (89%) removing PPC SE traffic will result in loss of SE traffic that will not be compensated by their organic listings. However, as we very well know, only a few advertisers also occupy the top 3 position in the organic listings (which are comparable to PPC traffic). Hence, this study proves nothing, than any web marketer can’t tell you and prove you in a matter of minutes.

If the research was made so that it included only advertisers who had top organic rankings, the results would have been very different, as I have seen more than once in my practice.

Aaron Bradley, July 25th, 2011 at 12:34 pm ET:
Premium member since 11/2009

I agree with @geoprofi. I was unable to find in the study any indication of what organic rankings the advertisers how paused their campaigns possessed (no whether these were branded or non-branded keywords). If you’re not ranking organically for a given keyword *of course* your traffic is going to decline when you turn off a paid search campaign for that keyword. This “study,” indeed, proves nothing.

Matt Van Wagner, July 25th, 2011 at 1:05 pm ET:
Premium member since 02/2010

Hi Geoprofi.

Thank you commenting.

Your suggestion to get research results specifically for the case when top ads and organic spots appear together – is excellent, especially since the Google study did mention that low incremental ad clicks (IAC) “…may occur when the paid and organic results are both similar and in close proximity to each other on the search results…”

Priti Kumar’s earlier research suggested that cannibalization was not an issue when branded-terms appeared in high organic and paid ads spots, but it was limited in scope and not conclusive, so if Google were to include that type of research next time around, it would be really helpful to brand managers.

On your first point, however, I believe you may have read too quickly because the 89% Google refers to is incremental additional clicks attributable to paid search, not to a majority of advertisers. No matter how well they rank currently, if advertisers can get incremental lift from paid search ads, and it is profitable, clearly it’s a win, so the study is useful, even if it may be perceived as self-serving.

Matt Van Wagner, July 25th, 2011 at 1:17 pm ET:
Premium member since 02/2010

Hi Aaron – Thanks for chiming in, too.

I agree that additional research along these lines would be great to have – maybe Google is already working on it…

Mary Kay Lofurno, July 25th, 2011 at 3:32 pm ET:

I believe the answer here is test, pure and simple.

I have worked on sites where I have tested this and seen both outcomes, depending upon the product/industry/objective.

lemazel, July 25th, 2011 at 3:39 pm ET:

I would discount Google’s study immediately. I wouldn’t even consider giving it any credibility whatsoever. Do you trust a cigarette company’s research on the effects of smoking? The oil industry’s research on global warming? Halliburton’s research on the positive economic impact of war? Anybody can do a study and get any kind of results they’re looking for – and even make the study look reasonable and unbiased to a reader. The easiest way to do that is to carefully select your subjects. And it’s really hard to demonstrate that you weren’t biased in the selection process. Sounds like Google mainly looked at e-commerce websites in this instance. The fact that the subjects were mainly in the US is a red herring.

It’s not to say that Google’s research necessarily gives an incorrect of misleading conclusion – just that it should be completely discounted. And frankly, the same goes to a certain paid search marketer who wrote the post. Making a commission on paid search ad spend are we?

The big giveaway here is that you are making blanket statements about a reader’s business. You shouldn’t generalize: the type of business makes all the difference in the world. E-commerce is hugely different from, say, webmail. Even if you’re a zillion-time Amazon user, when you go to the site, chances are you’re there to buy something. If eBay hijacks your visit in a bit of competitor brand bidding, you might just buy the same thing there instead. Might even be cheaper. But if you need to login to your Hotmail account to check your email and Yahoo pops up on paid search, might you decide to login to your non-existent Yahoo account instead? Nope. Might you decide all of the sudden to create a Yahoo account? Nope. Might Microsoft spend a fortune buying clicks on it’s own brand that it would get from organic anyway? Yep. Does Hotmail sponsor its own brand? Nope. Does Amazon? You betcha.

The most annoying thing of all is that while you admit that the only real way to test the impact is to… wait for it… *test it*. You then go on to suggest that nobody actually has the goujons to carry out the test – so devastating would the results be for the business. Most people just ‘model’ the impact. What the bleepety bleep?!?!

Maybe I should just forget all of that tedious a/b testing and just model the results from now on. Nice.

Matt Van Wagner, July 25th, 2011 at 3:50 pm ET:
Premium member since 02/2010

Agreed, Mary Kay. Thank you for commenting.

Matt Van Wagner, July 25th, 2011 at 4:42 pm ET:
Premium member since 02/2010

Hi Lemazel,

I appreciate strong opinions, thank you for voicing yours.

The study was based on a question that itself a broad generalization. The answer, of course, will be a generalization. That shouldn’t be a surprise to anyone.

If you want to really answer the question for your own company, you either have to build a model, or you have to set up a valid experiment and work with real-world data. Do you have an alternative suggestion for answering the question specifically or more generally?

As I said at the outset of the post, what I like about the Google study is that, generally-speaking, it helps provide insight the relationship between paid search advertising and organic traffic. It is not the first study attempting to provide the insight. It won’t be the last.

As to your cutting remark about making commission on ad spend, we don’t make commissions on paid search and I am not aware that anyone in this market does. Are you aware that search engines do not pay commissions? However, I don’t mean to disappoint you by not feeling appropriately stung by your sharp rebuke, so If it not too much trouble, can you please tell me what bleepety-bleep you are talking about and I promise I will make time to be hurt by the remark. Much obliged. Cheers.

George Michie, July 25th, 2011 at 5:22 pm ET:
Premium member since 01/2009

Matt, we’re conducting a study on this as we speak. We suspect that the answer will vary widely depending on how much money the given brand advertises offline, how long they’ve been in business, the degree to which their name is unique (Zales vs engagementring.com) and as others have mentioned, whether or not you rank #1 for your own brand.

We’re also going to look closely at the extent to which pulling the ads increases affiliate traffic, as they too can cannibalize brand search.

As a former retailer, it just doesn’t make sense to me that most brand advertising isn’t cannibalized in most circumstances. Different if your brand name is “online poker dot com” but for Lands End, I have a hard time believing they’ll lose significant traffic overall by pulling the ad.

I think testing risks little, here, but we sometimes struggle to convince clients to try it.

Non-brand, competitive search is a totally different ball game.

Matt Van Wagner, July 25th, 2011 at 5:47 pm ET:
Premium member since 02/2010

Thanks, George. Good luck with your study. I hope you’ll be able to write up on your RKG blog or here at SEL.

We have several brand clients in market segments where there is no clear dominant player, and/or whose names are bland and easily confused. We’ve done some purposeful testing, and in other cases expiring credit cards have caused unscheduled ‘tests.’ We have definitely observed the direct impact of brand ads being offline. I suppose famous brands like Lands End who have strong offline marketing efforts that pre-dated the web would be less impacted by a nuclear option test.

mvaneeghen, July 26th, 2011 at 3:56 am ET:

I consider the following to be true: Campaign * Website * Product = Result. Therefore the results of such a study are true for the websites that have been included in the research.

Moreover, the same study on the same websites would produce a different result a year later as the quality of their SEO and PPC strategy may vary, their website is different or their product has become less desirable.

In short: This study is BS and Google is full of it.

View the original article here

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SEO Consulting Increases Exposure, Generates Traffic, and Drives Sales

SEO consulting has evolved into a set of complementary disciplines that push your website into the top positions for your space. Years ago, the search engines' ranking algorithms were relatively simple and static. Search engine optimization consulting at the time was focused almost entirely on link popularity and on-site content. The landscape shifted dramatically when Google launched their Florida Update in 2003. It marked the beginning of a new era in search.

Today, the ranking algorithms change continuously. Sites that were once listed in the top positions have since plummeted into the depths of the search engines' organic listings. SEO consulting has become more important than ever for controlling your search territory.

Below, you'll learn how professional consulting increases your website's exposure, generates targeted traffic, and drives sales. We'll describe the services you can expect and how they give your company a competitive edge in your space. We'll also provide useful tips that will help you find a search engine optimization consulting firm that can catapult your website into the top positions.

How SEO Consulting Delivers Bottom-Line Results

If your website does not receive exposure, it cannot attract targeted traffic. Without targeted traffic, it cannot contribute to your bottom line. Search Engine Optimization consulting uses a multi-pronged approach to lift your site to the top listings for your keywords. By appearing higher in the search engines, you'll enjoy more exposure to your market. By targeting specific keywords that your customers are using, you'll attract visitors who are more willing to take a predefined action. Whether you're collecting customer information for an email campaign or driving visitors into a sales funnel, SEO consulting provides targeted exposure - the engine for bottom-line results.

Basic And Advanced SEO Consulting Services

Every search engine optimization consulting agency is unique. Most offer a core set of services that will help push your site higher into the organic listings. These will include keyword research, content creation and syndication, and link building. The speed with which you're able to climb into the top positions, and your site's ability to control those positions, will depend on a few factors. The proficiency of the SEO consulting firm is important. So too, is the breadth of services offered.

Many SEO consulting professionals offer a comprehensive menu of services that includes online reputation management, reverse SEO, and social media optimization. Some will also launch and manage your pay-per-click campaigns. This is not to suggest that your site needs every service in order to meet your objectives. Instead, a search marketing specialist will review your goals and design a tailor-made strategy for you.

The Hidden Value Of An SEO Consulting Professional

One of the most overlooked benefits of hiring an SEO consulting firm is that they will contantly monitor the search engines' ranking algorithms. As the algorithms change, they can modify their techniques to gain greater leverage for your website.

Too often, site owners watch their rankings suffer without fully appreciating the root causes. Their pages slowly plummet in the organic listings, causing their traffic volume to deteriorate. As their traffic declines, their sales dry up. A search engine optimization consulting expert will watch the algorithms closely and adapt quickly to changes. While your competitors struggle to maintain their positions, you'll more easily control your search territory.

Search Engine Consulting Provides A Competitive Edge

Most site owners are slow to adapt to the changing landscape of the search engines. For example, when Google launched their Universal Search platform, savvy SEO consulting firms devoted more attention to social media optimization. In doing so, they uncovered multiple entry points for their clients; Google had given social media sites more ranking authority.

This type of competitive edge is critical, though it's often hidden from site owners. As the algorithms change, an experienced SEO consulting firm will carve out new opportunities to produce this type of edge for your site. How To Hire An SEO Consultant

Experience counts, of course. A professional SEO consultant should have several years of experience in the search industry. That will have given them exposure to the tumultuous roiling of the search engines' algorithms. Beyond experience, tactical and strategic foresight is critical. An SEO consulting professional should not only monitor the current state of the algorithms, but have formulated an impression regarding what the near future holds. Tracking and reporting is also important. Ideally, your SEO consulting firm will have the necessary tools to track organic positions, traffic, and even conversions.

So, does your company need SEO consulting services in order to capture and control your search territory? That depends on your niche. If your space has very little competition in the search engines, a comprehensive approach may be unnecessary. On the other hand, if your competitors are struggling to capture your positions, hiring an SEO consulting firm may be the most appropriate response.

With 20 years in marketing, advertising and 10 years in internet marketing, Julie Ross and Rostin Reagor Smith are on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, Rostin Reagor Smith is a consulting firm specializing in enhancing clients' online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com

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How Adding SEO Content Can Boost Traffic to Your Website and Your Search Engine Page Ranking

You know how important link building, selecting the right meta tags and adding frequently-searched keywords on your website are to successful search engine optimization.

But did you know that one of the easiest - and inexpensive - ways to get your website higher rankings on search engines like Google, Yahoo and MSN doesn't involve much technical expertise at all?  

Drive traffic to your website with this simple technique: Add fresh content to your website. Frequently adding new content to your site, along with other SEO services, is one of the most effective ways to increase your website's search engine rankings.  

Don't Make the SEO Mistake Many Websites Make  

Many website owners fail to add new content to their sites on a frequent basis, even after they've spent hundreds and sometimes thousands of dollars designing their website. They mistakenly believe that once their website is up, their job is done. In fact, one of the biggest mistakes you can make is putting your website online - and then doing nothing else.   

Why?  

Search engines love fresh content; they troll the Internet, looking for websites with updated content.  

And in the SEO world, content is king.  

Adding fresh content helps improve your search engine rankings. Search engines are always on the lookout for sites with updated content. Give them what they're looking for by regularly updating the content on your site.  

Can't write? No problem.  

Hire an SEO writer.

An SEO writer specializes in writing search-engine friendly website content that is polished, while adding the relevant keywords that customers are searching for online. SEO writers range in price, but you can often find SEO writer s online.   Or, ask your SEO company for a referral.

Many times, SEO companies hire freelance and in-house SEO writers to supplement their SEO services. Outsourcing your SEO content frees you up to focus on running your website.  

An SEO Writer will:

*Write search-engine friendly website content that's written so that search engines will find it.

*Weave your keywords smoothly into the text so that it sounds natural

*Write with your marketing goals in mind 

Outsourcing your SEO content frees you up to focus on running your website.  It doesn't take a lot of content, just enough to update your site at least once a week.

Adding blog posts, newsletters, ebooks, SEO articles and SEO press releases are cost-effective ways that an SEO writer can help drive traffic to your website.

Remember, the more you tweak the content on your site, the better. 

Atlanta SEO Works is a search engine optimization company that offers Atlanta SEO writers, website design, ecommerce, Joomla and Atlanta SEO services to clients across the Southeast.

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Google+ Traffic Growth Continues, Up 283% From Previous Week

Numbers from Experian Hitwise show that Google+ showed big gains again last week.  For the week ending on July 16th Google+ saw over 1.8 million total visits.  This is a 283% increase from the previous week and an increase of 821% from the week of July2nd.

The following chart shows the total US visits to Google+:

Other pertinent stats released include gender & demographic data, overall site popularity and traffic sources.  Hitwise states that 57% of the total visits are from males, even though other reports show a much higher percentages of actual users being male.  The largest demographic of visitors over the last week four weeks was the 25-34 age range which made up 38.37% of the total traffic.

Google was a leading traffic source for their own social network, sending 56% of the upstream traffic to Google+ from their various properties.  Google.com led the way for this traffic, accounting for 34% % of the total upstream traffic.

For more information, see the Experian Hitwise blog.

Related Topics: Google: Google+

About The Author: Greg Finn is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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How Do We Get A Real Targetted Traffic With SEO Software?

Traffic is an incredible commodity. It's priceless! If you get the quality traffic you will be in the business. This principle suits every sort of business, both online and offline. In online business, this plays a vital role. The key in achieving success is directly proportional to the traffic you get.

Unfortunately, generating traffic from the big search engines like Google, Yahoo and MSN is probably one of the biggest frustrations most net marketers face... it's something like a dog trying to chase his own tail, you go round and round and round but eventually end up in the same place you began!

Google, Yahoo, MSN and Ask.com have one thing in common. They have an algorithm to rank the pages/websites. In fact, no search engine discloses their algorithm. So the SEO professionals continuously evaluate the web pages and their ranking in the search engines. When compared to the sponsored listings the users like to access the genuine information providing sites. This is nothing but organic search engine traffic. This traffic is very useful to the business. As the traffic from organic search engine is the right one for the business, each and every online business marketer is more interested in getting organic search engine traffic when compared to the sponsored traffic.

While many businesses choose to use the service of a professional SEO company, others decide to take the plunge and manage their online promotion needs in-house with SEO tools. For hiring a professional SEO company, the budget is the main limitation. One needs to effort a minimum of 500 USD per month. And the whole process of SEO will take a minimum 6 months to get results. Moreover the budget varies in accordance to the competition of the keywords selected. In other words, a strong backup in terms of finance is needed for SEO which cannot be afforded by a new online marketer.

The other method of Search Engine Optimization is by using the seo tools. So for analyzing each and every parameter we need to have different seo tools like keyword suggestion tool, Meta tag generator, Backlink Analyzer, keyword ranking checker etc. This could be a cumbersome process. Moreover, these tools vary in performance correlation.

So there's a need of a good SEO Software suite that could provide the tools for every stage of the SEO process ranging from Keyword Research to tracking the rank of the keyword in the search engine. If you are trying to do SEO in today's fast moving world, and not taking advantage of the SEO Software suite, it's your huge mistake.

Using a good SEO software program helps to make SEO a simple affair and reap the benefits of online business. Good SEO software does all the functions listed below:


The IP Address of the website linking to you or a competitor

Analyzes backlinks in Google, Yahoo, AlltheWeb, MSN, Altavista.

The page your link is located on

Calculates the number of PR0-10 websites linking to your website

The Alexa Rank of your link partner's website

The page title of the webpage and the anchor text of your link

The total number of links on the webpage your link resides on.

The email address and the other contact details of the website your link resides on

The link popularity of the webpage your link resides on

Summarizes the number of links from each IP Address

Even the age of all websites

Whether the website is in the Yahoo Directory and DMOZ.org

Keyword Density and Keyword Prominence

Notifies and keeps a daily, weekly, and monthly change record of where your website is ranked for ANY search term

Free lifetime software upgrades tracking the changes in the world of SEO

And much more!

So for effective search engine optimization, there is a need of good seo software. This could be helpful to both newbies and also to the experienced guys. With good quality software, you can promote your products to the right people more efficiently. So a good SEO software targets at the quality traffic, and sites being placed in the top rank gives you the ultimate BUSINESS.

Cher K Markov an Internet Marketer that writes articles on Keyword Research Tools. She shares her thoughts on Search Engine Optimization and invites you to her website and check out some of the top rated SEO Softwares available online.

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SEO Packages: Ensure Maximum Traffic to Your Website

In this competitive online business world, it is getting very difficult to overcome the stiff competition. And this competition is getting stiffer due to the launch of so many new sites daily. Among these sites, there will be some sites which will never make any impact and always languish far behind the leaders. The reason: the owners of these sites are not aware about the importance of availing SEO packages from a reliable SEO company. But many offshore companies understand the importance of availing customized packages from reputed SEO companies.

They know search engine optimization is the best method to get top ranking for specific keywords on major search engines. Thus, SEO outsourcing has become a major trend in the current scenario as most companies want to attract customers and increase their sales. And the best part is that they get a chance to concentrate on their core competencies. Another reason to opt for SEO services is that they don't have time and resource to do this expert job of search engine optimization.

Hiring best SEO packages from trusted SEO companies can do wonders for your business. In fact, a SEO Company has so many packages to offer. Some of the popular SEO packages are SEO ranking packages, social media marketing packages, Article submission packages, Link building packages, SEO mini packages, dedicated SEO packages and so on. Choosing dedicated package is the most appropriate method for various offshore companies looking for professional SEO consultancy. Full time dedicated SEO consultant or experts will work as per your guidelines so that you can get top ranking on various search engines for specific keywords.

Always avail SEO packages that suit your business interest the most. Most SEO consultants and SEO experts have been trained to strategically place back links and post articles, blogs and press releases to optimize sites successfully. Many people try to do the work of search engine optimization on their own but usually end up wasting countless hours and then they realize that they were making fruitless efforts. If you are not well informed, or don't have any previous SEO experience, then you should probably leave the work to the SEO professionals or dedicated SEO experts. And make sure that the company you are hiring uses white hat SEO strategies. Also pay special attention to the duration of time they will take to provide you the desired results on major search engines for specific keywords. Tell them what you expect for your online business. By choosing the right SEO packages from a reliable SEO company, your business will become more profitable and successful.

To end with it can be said that offshore companies or any business owners who want to optimize their site to achieve top rankings for specific keywords should avail best SEO packages from reliable SEO companies. These companies have dedicated SEO consultants who are well adept in using unique strategies and techniques to optimize your website successfully.

Internet marketing company brings affordable SEO packages based on client needs. Ask for quality SEO services to get the business online.

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SEO Services - Guide to Basic Internet Marketing That Delivers Traffic

SEO Services:

Search engine optimization or SEO has become one of the most important components of Internet marketing strategies. It is a tool that enhances the process of increasing the quality and quantity of web traffic improving and provides organic search results. The normal trend is that the higher a website is ranked on the search result page, the more traffic it will get. SEO services can vary from website to website depending on the requirement but is used on website headings, in text or body copy, design and even on images.

There are many people who have a website that displays some of the best products, has some well written content and offer great service and yet these sites don't receive even half the desired traffic. This is simply because they didn't understand the importance of SEO nor did they realize its potential in driving the targeted traffic. Great products, excellent services and a site that is very well written. To enhance your website, you will require the services of a SEO consultant or an SEO copywriter who knows his/her job very well.

A SEO copywriter will add more depth to your existing website copy by adding singular or plural keywords, synonyms and keyword phrases. Now that you have understood the common practices, let us take a look at the two broad categories of SEO services. They are:

On-Page Optimization
Off-Page Optimization

On-page optimization SEO services :

Well researched keywords
Correct use of Meta tags
Keyword density optimization
On-page optimization is the most commonly applied category within the SEO services and it focuses on two elements namely, your webpage content and the website structure or architecture. The key element is your web page content and you need to take special care while writing the content. Your web page content has to be relevant and in sync with the product or services you are selling or promoting. The best way to get your website on the top of the page ranking is by using various SEO techniques. Effective use of SEO techniques can actually bring results within a short period of time.

Off-Page Optimization SEO services:

Increasing link exchange/link building/ link popularity: You can exchange your website links with another website and thus gain mileage without spending money. You can even display your link on various article directories
Using keyword rich anchor text
Submission to article directory: This is a cost free method of gaining mileage or promoting your website. There are hundreds of article directories available today for submission purposes. Most of them won't charge you anything but there are a few who would charge you a membership fee. You can do this yourself but a well optimized article will increase your relevancy thus its effectiveness.

SEO services or SEO techniques are based on certain common practices and these include:

Well researched keywords: SEO services are actually aimed at getting your site a higher rank in all search engines. To get the higher ranking, your website content needs to be keyword rich and hence you need to select the right keywords. This research for the right keywords or keyword phrase is an integral part of the entire search engine optimization process. The keyword phrase research is a process of selecting those keyword phrases, which are optimized and will help visitors to find your website. The important thing is to follow the right approach to find these keywords. If you are selling camping tents, then your keyword needs to be associated with the product and the activity for which it is used.

Heading of the web page: The heading is the most important part of any web page as it always catches the eye due to its positioning. Hence, you can always use catchy copy or tag lines to draw attention or create curiosity. Hence to create a higher visibility, you can use a primary keyword in the heading. There are two types of keywords: primary and secondary. Let's take an example: If you are offering web design, then your primary keyword will be web site design, graphic design, banner design etc. The search engines always give higher priority to the primary keyword or the keyword used in the heading. One more thing to remember is the length of text in single page. The ideal word limit is 500 because this helps to understand the keyword relevance. Not all the search engines will read through the entire page hence, try to keep the primary keywords in the beginning.

Meta tags: Meta tags, one of the SEO services, can't really be seen like the text. It is normally embedded in the code or the html. Meta tags help in letting the search engine crawler's index your website in an accurate manner. There are different types of Meta tags like the title tags, Meta description tags, Meta keyword tags and body tags.
What to avoid from a SEO company: Make sure that the SEO firm you hire does not practice black hat techniques that can get your site banned completely from the search engine... why would they do that? To get you the unrealistic goals they set and once they have "fulfilled" their end of the contract they leave you hanging with a banned site.

Moe Tamani is a senior SEO-SEM specialist with Dallas based SEO 1 Services company: www.seo-1-marketing-services.com. He also conduct Search Engine Marketing seminars in the Dallas Fort Worth area for startup and small business.

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