Saturday 23 July 2011

Getting Started in SEO - What is SEO and How it Benefits Your Website


Having trouble getting started in SEO? Here is a little article in the first of a series I wrote up giving you layman's knowledge about how to get started in SEO. You can literally get started in SEO straight away right after you finish reading this article. Heck, I'm practicing SEO as we speak by writing this article. My aim in this article is to explain to you what it is and why you would want to think about learning about how to get started in SEO.

You need a solution to a problem. You turn on the computer, go online onto Google and type in your problem. The first page has numerous, relevant, important pages that provide you with solutions to your problem.

Welcome to the world of SEO.

SEO stands for Search Engine Optimization. It is one of the most popular free means of getting "traffic" to a site. In layman's terms, it means getting interested people to click onto the link for your website.

It is an important skill of Internet Marketers and Webmasters; Internet Marketers want their stuff to be bought, so they try to optimize their site to show up on page one of a search engine. Webmasters, those in charge of maintaining the design and popularity of a site, also have to be SEO specialists.

So. How do you go about getting started in SEO and getting your site to show up on the first page of a search engine? I'll tell you now that it's not easy getting started in SEO. A page that may have been number 1 a week a go may be number 2 this week. SEO should ideally be maintained regularly. That is, if you want your page to stay on top.

Without further ado, let's get started in SEO!

All content online is connected. It's a small world online, thanks to the search engines. They employ the use of mathematical formulae to calculate how "relevant" a page is. It also gauges the "importance" of a site by how many links point towards the site, ie. a site that has 10 recommendations from other sites will rank higher than a site that has 9 recommendations. But it doesn't stop there. Those 9 or 10 sites that link back to your site have to be deemed as "important" themselves to boost up your website.

Naturally, these two points go hand-in-hand; when you're getting started in SEO, try and have content that is relevant. Relevance leads to the article being deemed as an authoritative source and hence it will more likely get linked by big sites. Write to get interest, not to get traffic.

That's it for one article. To summarise, in order to get started in SEO, you have to write interesting, relevant content that would want people to link to your website,since that increases your important and subsequently, page number. Good luck getting started in SEO!




Hopefully this helps clarify for you what SEO exactly is. There is a lot contained within those three letters, but learning SEO is also helps you develop an appreciation for it. Want some proof that SEO is profitable? Or want further training to perfect your SEO understanding? Perhaps you are thinking of taking up Internet Marketing. I warn you now, good, trustworthy SEO takes months, if not years to develop. But if you want a sure fire way to establish yourself as an affiliate marketer, then SEO's the way to go.





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