Sunday 24 July 2011

Organic SEO


Organic SEO is the process that is used to enable any given website to feature in the natural results in search engines. It is process that can be categorized into two phases: on-page optimization and off-page optimization. Websites can be optimised with organic SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better organic search position. On-page Optimization deals with the organic SEO strategies that are usually employed on the pages of a website to optimize it. More and more companies are finally starting to understand the benefits of organic SEO, so while it may not seem as straightforward as other strands of marketing, I do believe it's the perfect starting point for any self respecting business. Firms that practice true "organic SEO" will look at the website itself and say "How can we make this site something that other sites would want to link to.

Optimization

Organic Search engine optimisation or Organic Search engine optimization these days requires a multi level approach and a few companies developed a range of excellent value for money professional SEO Packages to cater for the organic seo needs of all business types from startups to high end companies. On-page Optimization deals with the organic SEO strategies that are usually employed on the pages of a website to optimize it. Off-page Optimization involves the strategies that are usually employed off the pages of a website to optimize it. A search engine optimization company usually falls into one of two camps. A "White Hat" search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. A "Black Hat" search engine optimization company will use a largely technology driven approach and often ignore the terms of service. But a search engine optimization company that takes the word "organic" literally believes that the "Black Hat" approach is anything but "organic SEO. A search engine optimization company that is truly practicing "organic SEO" recognizes this fact and will refuse SEO work when prospects insist that content addition is not an option.

Google

Google wants its search results to become more pragmatic, not for any political, social or even intellectual reason. Leading search engines such as Google, Yahoo and MSN have their own set of regulations - known as search engine compliancy - which they use to determine a site's relevancy based on the information it finds therein. To test the theory for yourself, visit Google and check out your listings for your main products and services. "The important thing to note is that when a company first gets listed on Google's first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly. Organic search engine optimization uses some simple and ethical tricks to make your website or sites appeal to the algorithms and spiders used by Google and other major search engines. It seems to me that non-profits use the web in the way that works well with Google, at the least.

In organic SEO, small, simple changes can often make a big impact on your traffic. Another advantage of organic SEO is that it s not affected by ad blindness. But the same token what works today for organic SEO might not work tomorrow, but the nature of having to rank a diverse selection of websites means that it will be next to impossible to totally eliminate the effect of organic SEO without impacting the majority of your results. I hope that organic SEO will be around for a while.




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