I'm writing about this subject, because a number of potential clients who come to my website interested in SEO services, seem to want to find out the price of SEO services directly from the website. When they find that I have to give them a quotation for SEO services once I have found out more about their website, the URL, the nature of the business, the keywords & the results required, sometimes I'm met with frustration that I couldn't just have the price on my website without knowing more about the project.
For this reason, I wanted to help to enlighten people of the difference between SEO services that can give you a price on a website without knowing anything about your business & your market, and those who cannot.
Pre-set SEO packages
Usually, the SEO services that you can find out the price of from the website, are pre-set packages. For instance :
x number of directory submissions x number of articles written & submitted on page optimisation on x number of pages
and so on.
Pre-set SEO packages are easier to package & sell, with attractive looking price tags - but "one size fits all" is not necessarily the best route forward in terms of results.
The Tailored SEO solution
SEO consultants who offer services tailored specifically towards their clients, start off by finding out more about the potential client, and the market. We spend time understanding the market, and will do initial keyword research to find out which keywords are bringing in the targeted traffic. We find out what the client wants - is it targeted traffic & increased sales, or is it high ranking for specific keywords for increased status & PR, - or a bit of both - and we will find out how much traffic the client wants - and we will then produce a quotation for taking the right approach to suit the clients requirements.
This isn't some kind of a way to some how extract the highest possible fee from a client - in fact the exact opposite is true.
For instance, I have recently had a client approach me who is in a very niche specific industry, and only wants traffic from potential clients in a local radius of the business - a "one size fits all" approach would have been far too big for what she needed, and the approach would have taken longer & being far more long winded than it needed to be. In fact what needed to be done was a matter of a few hours work, and was very affordable. On the other hand, I have new clients who approach me, who need a level of work doing that most one size fits all, pre-packaged approaches just would not have gone close to giving the results that they required.
The simple fact is, in the same way that people come in all shapes & sizes - making "one size fits all" a difficult proposition in the world of clothing (it would work with lycra but we'd all look slightly silly, and be very cold) businesses & websites also come in all shapes & sizes, and the right SEO approach for one client is going to be completely different to the approach needed for the next client.
So, the only way to find out the real price of the SEO needed for your website, is to have an SEO consultant do the research, so that they can quote you on the work involved to provide the results you require.
To find out how well you're currently doing on the search engines, and to discover what you need to do with your website to get more organic search engine traffic - request a free SEO website appraisal.
Kevin John Lewis is a professional search engine marketing / SEO Consultant.
Based in Cheshire, UK (Close to Manchester) - Kevin delivers effective SEO services and prides himself on the increases in the quantity & quality of search engine traffic that he achieves for his clients.
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