SearchCap: The Day In Search, July 25, 2011

Jul 25, 2011 at 5:05pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook

How do you measure the success of a social media site? One of several ways might be how “real world” celebrities gravitate to it. By that measure, Google+ still has a long way to go versus Twitter and Facebook, according to most followed lists. Below is a side-by-side of the top ten most followed accounts [...]

Google Relaunches Boost As AdWords Express

Further consolidating the products (or at least their names) in the local and mobile space, Google has re-named Boost as AdWords Express, also stepping up marketing efforts and consolidating sign-up for Express and Google Places. “We’ve seen great success with the product, but we want to change the product name to better emphasize the ties [...]

Report: Google Street View Collected Device Locations, Not Just WiFi Access Points

Google is likely to face more privacy-related challenges on the heels of news today that the company’s Street View vehicles have collected more than just the location of WiFi access points. According to a CNET article today, Google collected those WiFi access points along with the location of client devices including mobile phones and desktop [...]

Digital Marketing Attribution – Insights and Advice: SMN Webcast Wednesday

How does online display advertising impact search marketing performance? How do these marketing channels interact? On Wednesday, July 27, at 1 PM EDT, our sister site, Search Marketing Now presents a live webcast, “Digital Marketing Attribution: How Marketers and Agencies Convert Insight to Actions.” Madan Bharadwai of Visual IQ will present several insights, while Adam [...]

AdWords Click-To-Download Ads Now Accompanied By Icon

Click-to-download AdWords ads for mobile devices are getting more visually appealing. Google will now find the advertised application’s icon in the iTunes store or Android market and display it alongside the ad in search results. The new feature will automatically be applied whenever a click-to-download ad appears on a mobile device. Google announced its immediate [...]

Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic

Though I’ve never met him personally, I admit to being a big Hal Varian fan. For those who don’t recognize the name, Dr. Varian is the Chief Economist at Google and like me, one of the oldest guys in his company. Over the past few years, he and his team of researchers have made my [...]

Better Mobile Linkbuilding In 5 Easy Steps

You may have read in SEOMoz a few years ago that link building is unnecessary for mobile rankings. When it comes to smartphone search engine results, data suggests otherwise. When I took a random sample of 11 of the most popular mobile queries and examined the characteristics of the top 5 Google smartphone results for [...]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Get Over Yourself And Give Me A Link (please) – The always amazing Debra Mastaler tells us how she netted 131 incentivized links for low cost AND without using all those hip social media methods.No, Local SEO Isn’t Dead … But It Is a Wee Bit Harder – You probably know by now that Google launched a new-look Place Page yesterday. The major changes are a heavy emphasis on Google’s self-sourced reviews and the elimination of citations/references from displaying on Places Pages. Say what?!? No more citations on Place Pages? Yes … but don’t let anyone convince you that citations, or local SEO in general, are dead. Here’s why…How Google Might Rank Pages Based upon Usage Information – Interestingly, the patent application was filed on February 24th of this year, the same date that the first Google Panda update went into effect.10 Ways to Beat Online Obscurity – Good article from Demian Farnworth on growing an audience in a very crowded social media/online marketing landscape.More Detailed Thoughts on Google’s Place Page Shift – David Mihm offers his analysis on the latest Google Local Search news.Google's Negative Ranking Factors – By now you've heard about SEOmoz's study of Google ranking factors, but what about negative ranking factors? Sure, positive factors such as the correlations between social media shares and higher rankingsearn a lot of attention – and they should.Related Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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