In searching for the right SEO company, it helps to do your homework When shopping for an SEO expert, don't simply shop for price. Look for one that will guarantee a good return on your investment.
Since search engine optimization isn't just a simple technique of getting hits on your website, it's a fast-rising field all its own, and a lot of SEO companies pop up every day.
With so many firms claiming to be experts, it's clear that some of them aren't. And your risk as a business owner when getting involved with a less-than-ethical SEO firm could be huge, as you could be fined, have your reputation destroyed, and see your site banned from all major Internet search engines.
5 Important Questions You Need To Ask Your SEO Firm
Since the SEO market is crowded with a motley mix of credible, and fly-by-night scammers, it helps to be on the safe side. Grill a prospective SEO company about their methods, their timetable in completing your project, and what kind of results you should expect from them. Here are a few nice questions you could ask them.
- Can you name me some of your references?
Don't be surprised if a number of SEO companies tell you that their client list is confidential. This is a nice excuse -- while some businesses hire SEO firms and want to remain anonymous, most won't see any reason why they should keep it a secret. A good SEO firm will want you to see their success stories, therefore insist on seeing the clients that they helped, and ask for contact information so that you can contact former clients to ask about their experiences in working with the company.
- What kind of guarantees can you give me?
Some SEO firms will tell you that they can't offer any guarantees, while this could be partly true. Others will give you guarantees based on your search engine rankings, which is quite hard to confirm, since rankings are different for all search engines, and these change over time.
A good SEO firm will give you an estimate of what sort of increase in traffic you would expect , and that's an honest response. There are few guarantees in life, and the Internet could be at times a shaky market, however a credible SEO company will bring you a considerable increase in traffic, and sales as well.
- Do you create "specialized content pages" or "doorway pages" on my site?
Some SEO experts build so-called "doorway pages" as part of their optimization methods, and these are a tactic that violates the terms of service of almost every search engine.
A run-of-the-mill SEO company won't use the term "doorway page," however, since that's become something of a common dirty word in the industry, they might say stuff like specialized content pages, gateway pages and targeted entry pages. If they use these, be sure that you don't hire them. Look for those who employ ethical, or white-hat methods
- Do I need to make changes to my website content?
If an SEO "expert" says no, be wary. The SEO firm you get should be working with you in turning your site into something that will attain more web traffic and improved sales. If they promise that you'll get more hits without requiring you to alter anything on your site, they could be plain incompetent, or are using unethical methods.
- Can you assure us that the optimization strategies and methods that you are using fall under the criteria of Best Practices for the SEO Industry?
It would be good to know if the SEO company you hire knows the fine line between ethical and unethical SEO methods or practices. If they employ illegal methods on your site, then the chances are, you could get banned from most search engines, and see your online business fail.
http://seo.xon.us - SEO Company
Vanessa A. Doctor from Jump2Top - SEO Company
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