For those seeking online success, a number one ranking on Google is often the ultimate goal. This isn't just some kind of ego trip, decent organic rankings provide quality, targeted traffic without having to pay a penny.
Unfortunately there is a stigma surrounding SEO. Whilst some people understand the benefits that it can proFor those seeking online success, a number one ranking on Google is often the ultimate goal. This isn't just some kind of ego trip, decent organic rankings provide quality, targeted traffic without having to pay a penny.
Unfortunately there is a stigma surrounding SEO. Whilst some people understand the benefits that it can provide, some still believe that it is a waste of time and money. It would be fair to say that SEO has had its fair share of critics; the vast majority of whom would have you believe that this is some sort of evil voodoo practiced by charlatans after your cash This couldn't be further from the truth though.
The critics arguments aren't without some shred of merit. Search Engine Optimisation is straightforward enough, it is just a best practice ticklist for websites. It is something that anybody can do as long as they have the time and the inclination to do so. Look no further than the search engines themselves when it comes to the rules that regulate this industry; there are experts abound all providing useful insights into how best to interpret these too. Whilst the knowledge is available, the willingness to learn often isn't, so you have to decide whether you will do the SEO work yourself or get in a professional.
However, the 'charlatan' tag shouldn't be cast over SEO as a whole. SEO is vital to your search engine performance, it is essential that you adhere by the principles if you are going to get to the top of Google. If you want top spot on Google, you have to embrace SEO. Let's look at exactly why this is:
1) Site Content - Imagine a site without words. Not only would you have no customers, you wouldn't have rankings either. If you are writing text to go on the pages of your site, then you are (knowingly or otherwise) contributing to your site's overall strength. Differentiating them is almost impossible as content is one of the two core principles of Search Engine Optimisation.
2) Links - The second core principle of SEO are the links you receive. Link building isn't as immediately obvious as writing copy for a site; however, that isn't to say links are any less significant when it comes to your site's success.
Google's trust in your site's authority will be largely judged on the quality and variety of links that you can secure. Links provide authority and additional ways for visitors and search engine spiders to find your site; without them, your site will struggle to rank and traffic will suffer.
3) Meta, Site Speed and Internal Linking
The speed of sites recently came under srutiny when it became a ranking factor during the Caffeine algorithm update from Google. Page load time becoming a ranking factor (joining an impressive list of over 200) means that you have to keep an eye on it otherwise your position in Google could slip; therefore it is now also inextricably linked to SEO. Visitor satisfaction should be your ultimate target though, regardless of Google rankings You wouldn't wait 10 seconds for every page to load, just like you wouldn't read a page filled with pointless keywords, so don't expect that your visitors will either.
When it comes to getting the click through from searchers on Google, Meta descriptions can be vital. Ordinarily a direct replica of your page's main H1 heading, the Meta title is no less important when it comes to providing a little SEO relevance. Many people would question just how much impact Meta has on the overall ranking of a site, but even just a slight benefit is well worth chasing.
Internal linking is vital to any website and will often fall under the duties performed by a developer. Logic is a key factor when it comes to mapping out your site. Having pages interlinked and findig a speedy pathway to the right content will benefit visitors, whether human or a search engine spider. If you want to maximise the structure and help search engines determine the relevance of each page, try to use links that use keyword enriched anchor text.
Anti-SEO types will struggle to ensure that their site includes no optimised assets but remains usable. In order to avoid any sembland of SEO on your site it would either have to be entirely blank or just crammed with flash; and whilst you could promote this in other ways, Google would be blind to it.
No matter what critical opinions you've heard, you shouldn't write off SEO for your site. To get to the top of Google I'm afraid you have to use SEO; no matter what your aversion may be, there is no way around it if you have genuine aspirations for online success.vide, some still believe that it is a waste of time and money. It would be fair to say that SEO has had its fair share of critics; the vast majority of whom would have you believe that this is some sort of evil voodoo practiced by charlatans after your cash This couldn't be further from the truth though.
The critics arguments aren't without some shred of merit. Search Engine Optimisation is straightforward enough, it is just a best practice ticklist for websites. It is something that anybody can do as long as they have the time and the inclination to do so. Look no further than the search engines themselves when it comes to the rules that regulate this industry; there are experts abound all providing useful insights into how best to interpret these too. Whilst the knowledge is available, the willingness to learn often isn't, so you have to decide whether you will do the SEO work yourself or get in a professional.
However, the 'charlatan' tag shouldn't be cast over SEO as a whole. SEO is vital to your search engine performance, it is essential that you adhere by the principles if you are going to get to the top of Google. If you want top spot on Google, you have to embrace SEO. Let's look at exactly why this is:
1) Site Content - Imagine a site without words. Not only would you have no customers, you wouldn't have rankings either. If you are writing text to go on the pages of your site, then you are (knowingly or otherwise) contributing to your site's overall strength. Differentiating them is almost impossible as content is one of the two core principles of Search Engine Optimisation.
2) Links - The second core principle of SEO are the links you receive. Link building isn't as immediately obvious as writing copy for a site; however, that isn't to say links are any less significant when it comes to your site's success.
Google's trust in your site's authority will be largely judged on the quality and variety of links that you can secure. Links provide authority and additional ways for visitors and search engine spiders to find your site; without them, your site will struggle to rank and traffic will suffer.
3) Meta, Site Speed and Internal Linking
The speed of sites recently came under srutiny when it became a ranking factor during the Caffeine algorithm update from Google. Page load time becoming a ranking factor (joining an impressive list of over 200) means that you have to keep an eye on it otherwise your position in Google could slip; therefore it is now also inextricably linked to SEO. Visitor satisfaction should be your ultimate target though, regardless of Google rankings You wouldn't wait 10 seconds for every page to load, just like you wouldn't read a page filled with pointless keywords, so don't expect that your visitors will either.
When it comes to getting the click through from searchers on Google, Meta descriptions can be vital. Ordinarily a direct replica of your page's main H1 heading, the Meta title is no less important when it comes to providing a little SEO relevance. Many people would question just how much impact Meta has on the overall ranking of a site, but even just a slight benefit is well worth chasing.
Internal linking is vital to any website and will often fall under the duties performed by a developer. Logic is a key factor when it comes to mapping out your site. Having pages interlinked and findig a speedy pathway to the right content will benefit visitors, whether human or a search engine spider. If you want to maximise the structure and help search engines determine the relevance of each page, try to use links that use keyword enriched anchor text.
Anti-SEO types will struggle to ensure that their site includes no optimised assets but remains usable. In order to avoid any sembland of SEO on your site it would either have to be entirely blank or just crammed with flash; and whilst you could promote this in other ways, Google would be blind to it.
No matter what critical opinions you've heard, you shouldn't write off SEO for your site. To get to the top of Google I'm afraid you have to use SEO; no matter what your aversion may be, there is no way around it if you have genuine aspirations for online success.
Stephen Logan works as a Copywriter for leading Hampshire-based SEO Company Impact Media. They offer a full range of search engine marketing packages and have a range of professional SEO services [http://www.impactmedia.co.uk/search-engine-marketing-services/search-engine-optimisation.htm].
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