"Guarantee"- A word that grabs attention towards anything but should that be? Sounds like a silly question, right? There are people who think that "Guarantee" should be for all Services and Products. Let's see who they are.
From the last few months our prospects are demanding guaranteed SEO services. In fact many of them cite examples of companies that are offering guaranteed SEO. However, being an online professional it is hard to believe guarantee in SEO service as "Google's guidelines for selecting an SEO provider" affirmed clearly that-
No one can guarantee ranking on Google.
Now the big question is if those companies can't guarantee rankings, what can they guarantee?
Everyone who is in the online business field knows the fact that Google often changes their algorithm and never reveals it. Thus people use their common sense and some tried & tested ways to get rank high. So, How come! Can one take the guarantee in Google?
From there on I started my research on SEO Guarantee Service offered by many SEO service providers. It took a significant amount of sleuthing to understand the whole scenario.
Well, now the time is to dispel the myth of Guaranteed SEO, let people know the truth and enter into some discussion flowing on its real value.
Myth #1
Guaranteed Ranking but No Targeted Traffic : Many SEO companies out there are giving guarantee like:
"We guarantee to optimize your website for up to 100 different keyword phrases." (Your primary targeted phrase will appear on the first page of one or more of the major search engines.) This kind of guarantee ranking exists for certain number of keywords that they themselves choose. They select primarily non-competitive terms and have a fairly high rate of success.
For example: A company offers baseball card boxes and ranked on top of Google, Yahoo!, MSN with keywords like Baseball Cards Seller, Baseball Tops Cards and Baseball Card Hobby Boxes. Will it help the website to earn traffic? No, because these all are the keywords that sound extremely relevant to business but are never typed into search engines.
Such ranking might impress your surroundings but they won't send you quality traffic. This flavor of guaranteed SEO offers no real value. Good SEO companies will avoid such phrases and company name in key phrases. Choosing a keyword that can drive traffic is not as easy a job as it seems.
Myth #2
Search Engine Placement Guarantee: Companies that believe that they have high quality websites are prone to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. They get trapped by kind of scam that their site will get ranked in various search engines through Site Submission over numerous search engines. Is this type of guaranteed SEO worthwhile?
A properly optimized site does not need to be submitted to search engines at all ("spider-based" search engines such as Yahoo!, Google, and MSN). Search engines prefer finding sites on their own.
Do SEO companies that offer this service meet this guarantee? Certainly - they use automated programs to do the submissions.
Myth #3
Top Ranking with Competitive Key Phrases : A guarantee statement that gets high public attention is:
o First page ranking or money back!
("We will guarantee top 10 rankings across the 15 search engines or don't pay ") Unfortunately, this type of guaranteed SEO often involves search engines that have very small market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. They don't guarantee rankings on the three major search engines Google, Yahoo! and MSN, but instead they guarantee ranking on search engines you most likely never even have heard of. Do you think search engines you have never heard of will bring any visitors to your site?
Truth
Customized Assurance : In very rare cases, certain SEO companies will offer you guarantee derived from the analysis of your current traffic, the competitiveness of your business and revenues of your site. You will ideally be offered this type of specialized guarantee from the beginning of your contract because it ensures that you will be achieving targeted, meaningful results and maximum ROI.
Some SEO companies may tell you that a custom guarantee is not possible because they have no direct control over search engine results. However, SEO companies who have been in business for a while know weather the algorithm shifts and understand that there are more than one popular search engines. Such firms will be confident enough to provide you custom assurity.
Now did this post cover every possible question you could have asked? No, but hopefully this should at least get you to start questioning all these "so-called Guarantee SEO Providers". Think again, there are experienced legit people that can help your website perform to its potential. Educate yourself! Do you really need guaranteed SEO service or could you be better served with Good SEO? Just make sure that you ask questions and challenge anyone that promises "Guaranteed SEO" that seem too good to be true. Now, I leave the option with you as to what you choose.
Kneoteric is a leading SEO Company India providing SEM services including Search Engine Optimization (SEO), Pay Per Click (PPC) and online marketing consultancy services. To know more about our services, visit Internet Marketing Services India
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