SearchCap: The Day In Search, July 15, 2011

Jul 15, 2011 at 4:53pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google, Twitter Flaunt Social Stats … It’s Like 2003 All Over Again

Whether on purpose or not, Google and Twitter are having a little back-and-forth this week about the size of their social networks — or, maybe more accurately, about the activity levels on their social networks. Google+ has X amount of users and the +1 button gets served Y times per day. Twitter delivers N tweets [...]

How To Build Multi-Purpose Landing Pages For Small Budget Advertising

For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is significant. If you have the time, budget and manpower to utilize a design team and [...]

How To Use ACE For Landing Page Testing With Minimal Risk

A common way of testing landing pages is to do a split A/B test. The test setup typically goes like this: (a) Identify the keyword/adgroup sets for which the new landing page will be tested. (b) Set up identical ad copies in the ad group but with destination URLs pointing to the original as well [...]

Search In Pics: Chrome Cut, Google + T-Shirt & History Of Search

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Via Geek & Poke, The History of Search: Fake Google + T-Shirt? Microsoft Office 365 Car: [...]

Google News Plays The Badge Achievement Game

Google News announced you can now earn badges for reading news on Google News. The badges are awarded by topic, such as stock market, Apple, Harry Potter, U.S. Politics and so on. The more you read about a specific topic through Google News, the higher the badge reaches. It starts at Bronze and goes to [...]

Google Maps Removes In-Traffic Travel Estimates

Barry discovered that Google had dropped its in-traffic travel estimates from Google Maps on the PC. This is apparently due to some inaccuracy or dissatisfaction with the methodology Google was using to determine travel time. “We have decided that our information systems behind this feature were not as good as they could be. Therefore, we [...]

Microsoft Tulalip: Is A New Social/Search Hybrid On The Way?

It appears that Microsoft is planning a new project called Tulalip and could be positioning it as a hybrid search/social networking service. First reported by Fusible, Tulalip currently sits on the SOCL.com domain, which is owned by Microsoft. You can see the socl.com WHOIS record on DomainTools to confirm. Tulalip currently only offers a “welcome” [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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